Embed Size (px)
DESCRIPTION
Heligonix is certified and recognized as the top inbound marketing company in the state. Inbound marketing uses a pull methodology rather than pushing concepts onto potential clients. Heligonix helps companies position themselves as thought leaders online in order to get found by those looking for products and services.
Citation preview
Inbound Marketing Servicesby
January 4, 2011
Inbound Marketing
What is Inbound Marketing?
Content Creation
• Resource
• Thought Leadership
• Educate and Inform
• Blog
• E-books
• Webinars
• Video
Promotion
Social Media and Public Relations
Marketing Research
Missouri State University
Lead Generation
• Visitors
• Leads and Conversion
• Website
• Landing Pages
• Blog
Brand
Integrate traditional campaigns with online/inbound marketing.
Our Methodology 1. Get Found
• Create, Optimize, Promote
2. Convert
• Visitors to leads; Leads to customers
3. Analyze & Repeat
• Daily, weekly and monthly maintenance
Detail Process Charting
• Lean Marketing
• Save on Costs
Project Management
Cost of Inbound MarketingJob Title Median Salary
Project Manager $73,570Content Writer $53,070Graphic Designer $42,400Web Master $73,830Public Relations $51,280SM Specialist $43,560
Subtotal $337,710
Source: Bureau of Labor Statistics (www.bls.gov)
ROI
• Qualified Financial Impact
• Lifetime Value of a Customer
• Analytics– Social media impact– Web traffic– Lead conversion
Analytics
Questions?
