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Department of Strategic Management and Marketing Leopold-Franzens-Universität Innsbruck
Universitätsstraße 15, 6020 Innsbruck www.uibk.ac.at/smt/innovation-entrepreneurship/
From a Research University to an „Entrepreneurial University“
Johann Füller
CEO HYVE AG
Fellow, NASA Tournament Lab - Research at Harvard University
Magna Stiftungsprofessur Innovation und Entrepreneurship
Innovation und Entrepreneurship
From a Research to an Entrepreneurial University
Research University Teaching + Research
Teaching: well educated graduates
Research: Successful projects, new insights & knowledge; prestigious publications
Entrepreneurial University Teaching + Research
+ Entrepreneurship: Educate and coach students to start their own
business
Empower students to create and exploit innovative solutions
Source: (Etzkowitz and Zhou 2008; Etzkowitz 2002; Etzkowitz et al. 2000)
Reason: In a „Knowledge-Based Economy“, universities are in a dominant position.
Responsibility to contribute to the economic and societal development.
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Innovation und Entrepreneurship
Characteristics of an Entrepreneurial University
• Credentials of entrepreneurial university
Build inter-disciplinary approaches
Establish action-oriented teaching
Offer specific programs for undergraduate, graduate, postgraduate; PhD students.
Integrate real entrepreneurs + practitioners
Promote success cases
• Responsibility of entrepreneurial university
Set up a strategy and an action plan
Create entrepreneurship education department
Offer introduction to entrepreneurship and self-employment to all undergraduate students
Set up incentive systems for faculty, acknowledge value
Develop clear IP rules
Award academic credits for practical work on start-ups , provide flexibility
Viable businesses arise from technical, scientific and creative research
(EU-Study 2008)
Innovation und Entrepreneurship
Entrepreneurial Process
Ew
oke
Aw
are
ness
Gen
era
te
Inte
rest
Pro
vid
e
Kn
ow
-Ho
w
Fin
d
Bu
sin
ess I
dea
Bu
ild
Team
s
Sta
rt
Co
mp
an
ies
Get
Fu
nd
ing
Esta
blish
Netw
ork
s
Su
pp
ort
Sp
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Teaching: + Excecutive Training + Coaching + Projects
Infrastructure: Labs + Science Parks + Inkubators
IP-Leverage: Technology- und Patent licensing
Industry Cooperations: Contractual Research + Consulting
Ressearch: Kowledge Transfer+ Events + Conferences
ENTREP.
CULTURE
Role Models (Profs.; Assistants, Stud.)
COMMITMENT
Inside University Outside University
FACULTIES
• Mathematik,
Informatik und Physik
• Architektur
• Betriebswirtschaft
• Bildungswissen.
• Biologie
• Chemie u. Pharmazie
• Geo u. Atmosphärenw.
• Politik u. Soziologie
• Technische W.
• Volkswirtschaft u. Stat.
• Theologie
• Kulturwissenschaft
• Philosphie
• Rechtswissenschaft
• Education
INTERDISCIPLINARY
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Innovation und Entrepreneurship
Triple Helix Structure
Incu
ba
toio
n
Entre-preunal
Academics
Academic Industrialists
Business Conditions
Government
Innovation und Entrepreneurship
Impact of Entrepreneurial Universities: Stanford University
• Successful Stanford Start-Ups: HP; Google; Yahoo; Sun Microsystems...
• License revenue in 2003 > $ 45 millions; Capital of Stanford Foundation > $ 15 billions; (Nelson/ Byers, 2005)
• Impact: approx. 60% of all Silicon Valley revenues between 1988 and 1996 stem from „Stanford Start-Ups“ (Gibbons, 2000)
• Stanford Industrial Park: “The Engine” of Silicon Valley (Weiler, 2003)
• Center for Entrepreneurship Studies (CES): > 50 regular courses
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Innovation und Entrepreneurship
Community: A close-knit peer community of the best Stanford entrepreneurs
who learn from, motivate, and support one another
Alumni Network: A network of 250+ high quality StartX alumni founders in all
industries and from all backgrounds who have raised on average $1.5M per
company
Mentorship: Top tier mentorship from 200+ highly-vetted serial entrepreneurs,
investors, and industry experts
Training: Access to training and information from relevant experts in any
industry to guide founders in every aspect of starting a company
Resources: Over $100,000 of free resources: office space, free legal,
banking, $60k cloud computing, accounting, software, and more
Financial Aid: We offer need-based financial aid to our founders
Innovation und Entrepreneurship
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Innovation und Entrepreneurship
How is Germany Doing?
• unternehmertum Founded: 2002
Managing Director: Dr. Helmut Schönenberger
Employees: 50+
• Annual Results > 50 Teams
> 20 Startups
> 10 Innovation Projects
>1.000 Students
• Offering – UnternehmerTUM GmbH: Teaching & Coaching
– UnternehmerTUM Projekt GmbH: Innovation Consulting & Incubation
– Unternehmer TUM-Fonds: Venture Capital for High-Tech-Startups
Innovation und Entrepreneurship
How is Germany Doing?
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Innovation und Entrepreneurship
Interesting Initiative in Austria
Innovation und Entrepreneurship
Entrepreneurship SS 2013
„Perceived disability is leveraged as a talent“
social collaboration and knowledge management
Medical Database
Symptom Checker
Solution to all flat issues
DEMOCRATIC LIVE SHOPPING
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Innovation und Entrepreneurship
SUMMARY
• Necessity to Switch to an Entrepreneurial University
• Interdisciplinary Entrepreneurship Courses for all Students
• Creation and Support of Start-ups and Spin-offs at Universities
• Strong Collaboration between University-Industry-State (Triple Helix)
• Establishment of Entrepreneurial Culture through Education
• Support of Role Models
• Strengthen Research on Innovation and Entrepreneurship
Department of Strategic Management and Marketing Leopold-Franzens-Universität Innsbruck
Universitätsstraße 15, 6020 Innsbruck www.uibk.ac.at/smt/innovation-entrepreneurship/
THANK YOU!
Johann Füller
CEO HYVE AG
Fellow, NASA Tournament Lab - Research at Harvard University
Magna Stiftungsprofessur Innovation und Entrepreneurship
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