The entrepreneurial university - Prof. Dr. Johann Füller

8/28/2013

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Department of Strategic Management and Marketing Leopold-Franzens-Universität Innsbruck

Universitätsstraße 15, 6020 Innsbruck www.uibk.ac.at/smt/innovation-entrepreneurship/

From a Research University to an „Entrepreneurial University“

Johann Füller

CEO HYVE AG

Fellow, NASA Tournament Lab - Research at Harvard University

Magna Stiftungsprofessur Innovation und Entrepreneurship

[email protected]

Innovation und Entrepreneurship

From a Research to an Entrepreneurial University

Research University Teaching + Research

Teaching: well educated graduates

Research: Successful projects, new insights & knowledge; prestigious publications

Entrepreneurial University Teaching + Research

+ Entrepreneurship: Educate and coach students to start their own

business

Empower students to create and exploit innovative solutions

Source: (Etzkowitz and Zhou 2008; Etzkowitz 2002; Etzkowitz et al. 2000)

Reason: In a „Knowledge-Based Economy“, universities are in a dominant position.

Responsibility to contribute to the economic and societal development.

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Characteristics of an Entrepreneurial University

• Credentials of entrepreneurial university

Build inter-disciplinary approaches

Establish action-oriented teaching

Offer specific programs for undergraduate, graduate, postgraduate; PhD students.

Integrate real entrepreneurs + practitioners

Promote success cases

• Responsibility of entrepreneurial university

Set up a strategy and an action plan

Create entrepreneurship education department

Offer introduction to entrepreneurship and self-employment to all undergraduate students

Set up incentive systems for faculty, acknowledge value

Develop clear IP rules

Award academic credits for practical work on start-ups , provide flexibility

Viable businesses arise from technical, scientific and creative research

(EU-Study 2008)


Entrepreneurial Process

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Teaching: + Excecutive Training + Coaching + Projects

Infrastructure: Labs + Science Parks + Inkubators

IP-Leverage: Technology- und Patent licensing

Industry Cooperations: Contractual Research + Consulting

Ressearch: Kowledge Transfer+ Events + Conferences

ENTREP.

CULTURE

Role Models (Profs.; Assistants, Stud.)

COMMITMENT

Inside University Outside University

FACULTIES

• Mathematik,

Informatik und Physik

• Architektur

• Betriebswirtschaft

• Bildungswissen.

• Biologie

• Chemie u. Pharmazie

• Geo u. Atmosphärenw.

• Politik u. Soziologie

• Technische W.

• Volkswirtschaft u. Stat.

• Theologie

• Kulturwissenschaft

• Philosphie

• Rechtswissenschaft

• Education

INTERDISCIPLINARY

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Triple Helix Structure

Incu

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Entre-preunal

Academics

Academic Industrialists

Business Conditions

Government


Impact of Entrepreneurial Universities: Stanford University

• Successful Stanford Start-Ups: HP; Google; Yahoo; Sun Microsystems...

• License revenue in 2003 > $ 45 millions; Capital of Stanford Foundation > $ 15 billions; (Nelson/ Byers, 2005)

• Impact: approx. 60% of all Silicon Valley revenues between 1988 and 1996 stem from „Stanford Start-Ups“ (Gibbons, 2000)

• Stanford Industrial Park: “The Engine” of Silicon Valley (Weiler, 2003)

• Center for Entrepreneurship Studies (CES): > 50 regular courses

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Community: A close-knit peer community of the best Stanford entrepreneurs

who learn from, motivate, and support one another

Alumni Network: A network of 250+ high quality StartX alumni founders in all

industries and from all backgrounds who have raised on average $1.5M per

company

Mentorship: Top tier mentorship from 200+ highly-vetted serial entrepreneurs,

investors, and industry experts

Training: Access to training and information from relevant experts in any

industry to guide founders in every aspect of starting a company

Resources: Over $100,000 of free resources: office space, free legal,

banking, $60k cloud computing, accounting, software, and more

Financial Aid: We offer need-based financial aid to our founders


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How is Germany Doing?

• unternehmertum Founded: 2002

Managing Director: Dr. Helmut Schönenberger

Employees: 50+

• Annual Results > 50 Teams

> 20 Startups

> 10 Innovation Projects

>1.000 Students

• Offering – UnternehmerTUM GmbH: Teaching & Coaching

– UnternehmerTUM Projekt GmbH: Innovation Consulting & Incubation

– Unternehmer TUM-Fonds: Venture Capital for High-Tech-Startups


How is Germany Doing?

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Interesting Initiative in Austria


Entrepreneurship SS 2013

„Perceived disability is leveraged as a talent“

social collaboration and knowledge management

Medical Database

Symptom Checker

Solution to all flat issues

DEMOCRATIC LIVE SHOPPING

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SUMMARY

• Necessity to Switch to an Entrepreneurial University

• Interdisciplinary Entrepreneurship Courses for all Students

• Creation and Support of Start-ups and Spin-offs at Universities

• Strong Collaboration between University-Industry-State (Triple Helix)

• Establishment of Entrepreneurial Culture through Education

• Support of Role Models

• Strengthen Research on Innovation and Entrepreneurship

Department of Strategic Management and Marketing Leopold-Franzens-Universität Innsbruck

Universitätsstraße 15, 6020 Innsbruck www.uibk.ac.at/smt/innovation-entrepreneurship/

THANK YOU!

Johann Füller

CEO HYVE AG

Fellow, NASA Tournament Lab - Research at Harvard University

Magna Stiftungsprofessur Innovation und Entrepreneurship

[email protected]

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