THE BASICS OF SOCIAL MEDIA
With Down Under Sail
THE BASICS OF SOCIAL MEDIAWith Down Under Sail
• Setting up your platforms properly
• Basic keys for content
• Tips and tricks
• Building your audience
• What’s your ‘Call-to-Action’?
• DUS can help you
SETTING UP YOUR PLATFORMSThe Basics of Social Media
You must have…• Facebook ‘Page’• Simple website
SETTING UP YOUR PLATFORMSThe Basics of Social Media
SETTING UP YOUR PLATFORMSThe Basics of Social Media
CONTENT & DISTRIBUTIONThe Basics of Social Media
• Frequency
• Quality
• Engagement
• Variation
“Content is king, but distribution is queen. And she wears the pants.”
- Jonathan Perelman, Buzzfeed
TIPS & TRICKSThe Basics of Social Media
YOUR JOB → make social media less onerous
HOW ↓• Scheduling posts• Creating drafts ahead of events• Planning a content schedule
See ‘Publishing Tools’
HOW TO BUILD AN AUDIENCEThe Basics of Social Media
• Invite people to like your page
• Encourage liking and sharing
• Capitalise on engaging content
CALL TO ACTIONThe Basics of Social Media
What is the next step for your end user?
IN SUMMARYThe Basics of Social Media
• KISS principle – Keep It Simple, Stupid!
• Four pillars – Frequency, Quality, Engagement, Variation
• Be prepared!
HARRY FISHERDown Under SailMobile: 0431 102 417Email: [email protected]