The Basics Of Backlinks

• Incoming links to a website or web page

• Also referred to as incoming links, inbound links, inward links, and “backward linking”

What Are Backlinks?

The Dark Ages Of SEO Backlinks

• There was a time when marketers used black hat techniques for backlinking

• Ex. Spamming, buying links, link farming, paid guest blogging

• Google clamped down harder on their backlink rules.

The Golden Rule Of Using Backlinks

If it feels like a shortcut, don’t do it

Google-Compliant Backlinking Ideas

• Posting your URL in the comments section of other blogs will not necessarily boost your search engine ranking

• Nevertheless, commenting on other blogs can drive qualified traffic to your site

Commenting On Relevant Blogs

• Submit well-written, relevant, informative, and original content to article directory and syndication sites

• Publish your own blog

Write Good Quality Content

• Update all your social media profiles to boost your credibility

• Expand your social media network to platforms that are relevant to your site

• Share content on your social media assets

Social Media

• Rule #1: NEVER PAY FOR LINKS (including Guest Blog Posts)

• Make sure you are guest blogging on an authoritative site that is related to your area of expertise

• Write high quality and relevant articles that people will be compelled to read

Guest Blog Posts

• Engage forum members on relevant threads

• Answer relevant questions on Q&A sites

• Be helpful and give informative and relevant answers

• Offer a link to your site if relevant

Participate In Relevant Forums

For More Information Visit:

www.SeriouslySimpleMarketing.com