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Making Way For Mobile
Make Way for
Mobile
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Mobil
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Welcome
What we will cover
Creative
TechnologyStrategy
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Session Goals
1. Get you and your content ready
for mobile publishing
2. Review best practices and insights
3. Give you tools to help plan, develop
and understand mobile
4. Take a look at some of the trends
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Our Approach
Help you:
• Make change
• Understand the need
• Create strategy
• Show you how to implement without
a huge investment
• Bridge the struggle gaps
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Offers
1. Tools are available as PDFs
if you find them helpful
2. Free 30 minute phone consult
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Who Are You?
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Does this sound familiar?
• My print magazine comes first
• Social Media is a pain in the #ass!
• Strategy?
• Just another thing to do
• I do it because I have too, but not
sure why
• I’m already on FaceBook!
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Everything we are going to
talk about today
can be done with everything
you have at your disposal
now.
Tools. Time. Plan.
Today we’re pulling apart
Strategy
Buyer’s Purchase Decision
Process
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Tool#1 - Strategy Roadmap
Using a Strategy Roadmap allows your
business to clearly define goals,
objectives and initiatives. This helps to
breakdown complex initiatives into bite
sized pieces that are easier on budget
and help staff understand direction.
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Road Map
Content Flow
Social As Traffic
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Canada Goes Mobile
Mobile Is Now More Engaging
Than Desktop
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Trends
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Trends
How Canadians Use
Their Devices
Creative
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Content Trends
Content Trends
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TOOL #2 Print to Mobile Brand
Test1. Brand Consistency
2. Responsive
3. Content Consistency
4. Seamless Adaptation
5. Channel Appropriate
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Fast Company
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Inc. Magazine
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Chatelaine
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Toronto Life
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Outside
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Ski Canada
Ski Canada (website)
Ski Canada (Instagram)
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Forbes
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Forbes
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Forbes By The Numbers
• Forbes - 7 million subscribers
worldwide
• 1.2 million iPad readers (24%)
• 659,000 IG followers (10%)
• 2.87 million likes (41%)
• 9.5 million followers in Twitter (135%)
• Target perhaps is % of
subscription base
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Editorial Chart
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Tool#3 - Content Calendar
• Redesigned chart to now be
a content chart (calendar)
• Address Social Media at planning
stage
• Helps to uncover opportunities that
allow seamless integration
Content Chart
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Tool #4 - Spec Sheet
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Product (print to social)
Product (print to social)
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Feature (print to social)
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Feature (print to social)
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Feature
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Feature (print to social)
Technology
Mobile Formats
Mobile Formats
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Tool#5 - Mobile Readiness
• Tools: GT Metrix
• Tools: Page Speed
How users and the internet (bots,
search engines) looks at your site /
digital assets
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Trends
• Reading: Accelerated Mobile Pages- Technology
- Format
- Adoption
• Video: Facebook 360
• SEO- Keywords
- Backlinking
- Referral
- Optimization
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Accelerated Mobile Pages -
GoogleDelivers a cleaner, faster, higher
performing web page that improves the
mobile experience for users; Loads 4x
faster, Uses less data. AMP in action
consists of three different parts:
AMP HTML / AMP JS / Google AMP
Cache
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Forbes
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Facebook 360
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8 things list
1. Choose your channels
2. Find Your Voice
3. Be channel appropriate
4. Image consistency
5. Channel neutral
6. Keep it short
7. Be consistent
8. SEO Ready
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Conclusion
• Think content first
• Know where your audience is
• Speak in channel appropriate ways
• Plan to plan
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Social
K9 strategy+design
K9_SD
K9_SD
K9 strategy+design Inc.
k9-sd.com
THANK
YOU