Transcript
Page 1: The Art of Brand Engagement & Social Listening (Part 2)

listen better

How and Why

@samoakley

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This presentation is just pictures…

www.stashmetrics.com/listenbetter

Use this link to grab a white paper that covers what I spoke about in a far

better way.

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Who the…

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• Be interested in the other person

• Don’t interrupt or talk about yourself

• Show understanding and empathy

How to listen…

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Why that’s hard

Last 2 years

Re

st

of

hu

man

his

tory

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Entertainment /being of use

Relationshipbuilding

Involvement Identity Building

Cutting through

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1. Listen when they talk about

themselves not about you

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2. Show empathy – let

their tastes affect yours

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3. Listen to who

they are, don’t

just count them

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4. Put yourself in

their shoes

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5. Listen

constructively

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[email protected]

@samoakley

stashmetrics.com/listenbetter