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Gap Analysis in Jeb Bush’s Email and Social Network
Team Member: Yi Chun Chien (Nancy), Jing Fan, Pei yun Yeh, Tianmiao Zhou
Class : Text MiningProfessor : Yilu Zhou
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Jeb Bush
Jeb BushYounger Brother
George Bush Sr.Father
43rd U.S. president George BushOlder Brother
41st U.S. president
Governor of Florida (1999-2007)
Member of the Bush political families
Converted to Catholicism (Under his wife’s influence)
Speaks Spanish
Strongly supports nation's immigration laws
Close mentor to Marco Rubio (Also running for President 2016)
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• Open data
• Extract context
• Summarize Statistics
Data Collection
• Customized stop words
• Word Matrix• Delete redundancy
feature manually
Preprocessing
• Visualization
• K-Mean Clustering
Analysis
Purpose: (a) Find out which topic or field Jeb Bush cares the most from his email contents in 1999-2006 (b) compare the voters’ opinions from Twitter Why Jeb Bush released Email: “In the spirit of transparency, I am posting the emails of my governorship here” Total ~2.7 million mails (Average 949 a day!) Tools: Python and Weka
Email and Twitter Analysis
Email Analysis
4Email Count vs. Quarter over Years
Presidential Election1999 2000 2001 2002
2003 2004 2005 2006
Em
ail
C
ou
nt
Quarter
Presidential Election
1st and 2nd presidential election has different email amount
Em
ail
C
ou
nt
Quarter
Quarter
Quarter
Quarter
Quarter
Quarter
Quarter
Florida educational Performance issue
2nd Run Period
2nd Run Period
1st run Period
Email Count: Weekday vs. Weekend (a) Less mails on weekend (b) 2004 has different pattern than other years Compared to his 1st and 2nd run, the email amount increases from 409/day -> 1,283/day
1999 2000 2001 2002
2003 2004 2005 2006
Em
ail
C
ou
nt
Sunday ~ Saturday
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Sunday ~ Saturday
Sunday ~ Saturday
Sunday ~ Saturday
Sunday ~ Saturday
Sunday ~ Saturday
Sunday ~ Saturday
Sunday ~ Saturday
Em
ail
C
ou
nt
Word Clustering Result
1999
• Children - Florida• Schools - Governor• Education - Bill• Parents - Life
2000
• Gas - Children• Oil - Health• Draft - Law• OCS - Water
2001
• Gas - Water• Oil - Bill• Leasing - School • Ocs - Health
2002
• Everglades - Children • Monroe - Education• Protection - Family• Endangered - Manatees
2003
• Handicapped - Custody• Exhausted - Constitution • Dismantled - Protect • Murder - Judge
2004
• Sanctuary - Fight• Manatee Protection - Brother• Legislation - Respiratory • Inhabitants - Church
2005
• Education - Kathleen• Manatee - Secretary• Miami• Budget
2006
• Manatee - School • Protection - Children • Waters• Species
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Cluster 1
Cluster 2
Cluster 1
Cluster 2
Use K-mean clustering to group all key words into 2 clusters Education and Environment are the 2 hot topics
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Social Network Mining
• 1779 Tweets about Jeb Bush from Twitter
• Excel Format
Data Collection
• SPSS Text Analytics Tool• Customized library• Three Types: Positive,
Negative and Neutral
Preprocessing• Key Word Analysis
• Association Analysis
Sentiment Analysis
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Sentiment Analysis Result When people mention “president” in #JebBush, the word also associate strongly
with “brother” and “thank”
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Sentiment Analysis Result (Conti.) When people mention “gop” (Republican National Committee) in #JebBush, the word is
related greatly to “immigrants”
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Sentiment Analysis Result (Conti.) When people mention “jebbush” in #JebBush, the word also associates with many
negative words
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Social Media Result
Two typical hash tag: #NoMoreBush #StopHillary
Tweets show people do not like Jeb Bush and neither Hillary Clinton.
When people talked about Jeb Bush, they mentioned George Bush at the same time.
People prefer to criticize politicians than praise them
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Conclusion
Year1999 2000 2001 2002 2003 2004 2005
Education
Governor
Education
Environment
Education
Environment
Education
Environment
Healthcare
Environment
President Education
Environment
Scandal
Education
Environment
2006
From Analysis Most of his email content match his later policy Has a powerful background but long way on his Presidential Election
Future Work Lexical analysis for Email (EX: pre-define keywords) Build larger library (In SPSS) Topic