I've had the pleasure to work with Joe as both a buyer (2005) and seller (2013). In both situations, he was professional, and brought a level of expertise and knowledge about his field that I found invaluable. I always found him readily available to answer any questions and offer guidance. Buying and selling real estate can be over-whelming, but Joe's strong work ethic and warm personality made both experiences smooth and successful! I would recommend him again and again! Melissa M.
"I hired Joe to sell my condo after my wife and I struggled to sell it on our own. We engaged Joe during the winter, typically the real estate "slow season" and asked a lot of him as we needed to consummate a sale in short order. Joe moved quickly and successfully. He did a great job managing the process to ensure the transaction closed on time and went above and beyond the call. I give Joe my wholehearted recommendation and would gladly work with him again.” Robert Menn
“I've worked with Joe since 2001, when I moved to Boston from San Diego. I felt as though I was always #1 on his list of clients. In the intervening time, we have bought and sold two properties, so he has been involved in 4 transactions with us. Each time he has shown himself to be very knowledgeable about the area, about the current price trends, and reasonable target listing prices. Finally, Joe was always willing to listen to our concerns and ideas, and was honest enough to say whether he thought our ideas were reasonable or whether they were off the mark, and why. Here's wishing him continued success for the next 10 (and more!). years! You can't go wrong with Joe" Doug Vetter
Working with Joe was a pleasure and I would highly recommend Joe to any of you looking to sell or buy a place in Boston.
First of all, I gave Joe an improbable task of selling my condo in Back Bay in less than a month. He turned around quickly and got the place on the market within the week and he sold the place within less than a month (in proba-bly the worst market conditions we have seen in a while).
Not only is Joe an incredibly talented broker, he is also the kind of person you would like to work with when you are selling your home. He keeps you up to date at all times, he is reliable and hard working, and he is selling hard without being a "hardcore" overly aggressive sales person.
I don't recommend people very often, but if you are buying/selling a place in Boston you should have Joe take care of the business. Trust me, you will not be disappointed.
Andreas Skalleberg
"I have used Joe both as a buyer's and seller's agent. His patience and depth of knowledge are second to none. Whether you are buying or selling for the first time or a seasoned real estate adventurer, Joe can provide the expert guidance to get you where you need to go."
Bryan Elverson
“I wanted to send a quick note to thank you for your help in selling my condo Under difficult circum-stances, declining market, and my having already relocated out of state, you went above and beyond to make sure the condo was presented in a way that would appeal to the most buyers.
What was most important to me in particular was the fact that you always kept me informed about what was go-ing on via e-mail and phone. That was an invaluable service to me, being hundreds of miles away.
Again, Joe many thanks and certainly my highest recommendation of your services should a seller or buyer be looking for a conscientious and caring realtor.” Best of luck in the coming year.
Patricia Dumas
“We have worked with Joe as a buyer as well as a seller. Both times we were completely satisfied with his effort and results. As a buyer we were shown homes which were always very close to our budget and desires. All we had to do was pick one. As a seller we had a lot of showings and open houses which resulted in a relatively quick sale. All of this was done with complete confidence in Joe as we lived 300 miles away.Joe worked tirelessly for us and we really appreciated the effort.
Stephen and Diane Lueckel
TESTIMONIALS │ JOE WOLVEK :
I have over 20 years and hundreds of transactions of experience and success marketing and selling properties in Boston’s Downtown neighborhoods. My strength is in maximizing demand for your property, as well as negotiation, and transaction management. Gibson-Sotheby’s International Realty gives me an additional extraordinary array of tools to utilize in the marketing and sale of your home or investment, and I always stay in communication with you. Please review the items below for a brief overview.
I. MARKETING Introduction to Market Assist seller in preparing property to be placed on market. Make recommendations on "staging" the property
correctly. Professionally photograph exterior and/or interior for use in advertisements, promotions, websites, and multiple
listing services.
Photograph for virtual tour (if appropriate) for use on websites and Multiple listing services.
Create a Special Features Profile to help better market the property.
Post the property to more than 40 top lead generating websites including Boston.com, Sothebysrealty.com, GibsonSothebysRealty.com, Realtor.com, NewYorkTimes.com, WashingtonPost.com, WSJ.com (WallStreetJournal), IHT.com(Int’l Herald Tribune), Craigslist.org (if appropriate), and BostonRealtyweb.com, along with photos and virtual tours. (See additional detail)
Prepare color showsheets to be given to other brokers and potential buyers.
Create a website for your property (ex: www.94stbotolph.com) for use in advertising and other publicity.
Utilize social media such as blogs, Facebook, and Linked-In
Email web e-showsheet with pictures and virtual tour to all 160 Boston based Gibson-Sotheby's agents.
Place property in initial rotation for Boston Globe, South End News, Boston Homes, Boston Courant, South End Tribune and/or other appropriate local newspaper.
Plan “white glove” advertising program (Sotheby’s Preview Magazine, Robb report, Sotheby’s auction house tie-in, etc) for appropriate properties.
Mail "Just Listed" cards to neighbors and other potential buyers, if appropriate.
Post the property in LINK, the primary multilisting service for the downtown neighborhoods, along with photos and virtual tour.
Post the property in MLS-PIN, the primary multilisting service for the rest of Massachusetts, along with photos and virtual tour. Hold initial Sunday open house.
Lead Tuesday morning caravan tour through property.
Hold Broker open house/lunch to introduce the property to the brokerage community.
Each Office Is Independently Owned And Operated
JOE WOLVEK & GIBSON SOTHEBY’S │ MARKETING & TRANSACTION :
Ongoing Market Activities Accompany and conduct all showings to make sure property is shown to its' best advantage.
Continue previously mentioned activities.
Blog about property.
Promote property info and price changes through the real estate brokerage community via LINK, MLS, and broadcast email.
Update seller on on a weekly basis on marketing progress and activities. Also include updates on competing properties and closings/under agreements.
Ongoing discussion of marketing strategy with seller. Determine, recommend, and execute new strategies if and when appropriate.
Conduct Sunday open houses at appropriate intervals.
Conduct additional broker open houses when appropriate.
II. OFFERS Advocate for seller, protect seller's interests and confidentiality.
Steer buyer towards seller's desired price, terms, and time frame.
Secure a mortgage pre-approval from buyer.
Secure buyer's "good faith" binder (usually $1,000) and deposit in a Gibson Sotheby’s escrow account..
Co-ordinate all offer related paperwork.
III. PURCHASE AND SALES CONTRACT ACTIVITIES Co-ordinate all activities, paperwork, and negotiations between seller's side and buyer's side. Help to ensure problem
resolution and progress. Manage details of transaction.
Assist in co-ordination of getting all condominium documents and financials to buyer for examination.
Attend home inspection to answer questions and provide seller with feedback. The inspector will need access to the roof and all systems.
Co-ordinate and attend property appraisal by buyer's lender.
Monitor buyer's mortgage application status.
Retain buyer's P&S deposit in our escrow account. This figure is usually between 5 and 10% of the purchase price and is determined on the offer.
Co-ordinate execution of the buyer's P&S deposit in our escrow account. This usually occurs 10 days to 2 weeks after the offer execution.
IV. CLOSING Obtain and present a Certificate of Insurance on the building for the buyer's lending institution in order to
demonstrate sufficient coverage. Obtain and present a Smoke Detector/Carbon Monoxide Detector Certificate from the Boston Fire Department (a
$50 fee). Obtain and present a 6(d) certificate from the condo association in order to demonstrate that all condo fees have
been paid.
Confirm Closing date and time for all participants. Attend closing to in order to help resolve any problems.
Each Office Is Independently Owned And Operated
JOE WOLVEK & GIBSON SOTHEBY’S 1 MARKETING & TRANSACTION :
Each Office Is Independently Owned And Operated
Thank you for considering Gibson Sotheby’s International Realty. The associate that is presenting our services to you
today is widely respected in the Boston and Greater Boston area. In support of this associate, we are available to answer
any additional questions that you might have. Please feel free to call us if we may be of assistance.
As Gibson Sotheby’s International Realty, we combined the over 50 years of local expertise of Gibson with the
outstanding global outreach and marketing of Sotheby’s International Realty. We have continued to grow year over year
with increased production despite economic challenges. Just seven years ago in 2007 our firm closed 250 million dollars in
sales volume. Last year in 2013 that figure rose to nearly one billion, the highest figure in our company’s history. Our
international network of more than 660 real estate offices in 49 countries and territories, our Relocation Division, along
with the unique exposure within the Sotheby’s auction houses have given us a distinct advantage within the region.
We are uniquely qualified to assist you in selling your most valuable possession: your home. As you consider your options,
allow us to be a resource—to share our extensive knowledge and tremendous experience with you, our client.
Sincerely,
Larry and Paul
OUR OWNERS | THANK YOU
THANK YOU FOR CONSIDERING
Larry Rideout
CEO, Owner
Paul McGann
COO, Owner
GIBSON SOTHEBY’S
INTERNATIONAL REALTY
556 Tremont Street | Boston MA 02118 | 617.426.6900
Each Office Is Independently Owned And Operated
OUR COMPANY | LAYERS OF APPROACH
LAYER 1—AGENT
Where it all begins – The promotion of your home all
starts with one of our highly skilled agents. With an average
of 7.5 transactions per agent, we have some of the highest
per person productivity out of the top Massachusetts real
estate firms. (1/13 MLS)
LAYER 2—GIBSON SOTHEBY’S INTERNATIONAL REALTY
Locally, we have 8 offices within the Gibson Sotheby’s International
Realty network. With offices in Downtown Boston, Weston and
Westwood, we are strategically positioned to capture suburban and
urban moves and all of those in between. Backing our team of nearly
170 agents is our in-house Marketing Department. This team of
professionals consists of a professional Photographer, Graphic Designer,
Online Media Associate, and Copywriter who are all led by a Marketing
Director. These specialists create all of the cutting edge marketing
materials for our agents and ensure that our quality is always consistent
with the Sotheby’s brand.
LAYER 3—SOTHEBY’S INTERNATIONAL REALTY
On a global level, our international network reaches more
than 660 Sotheby’s International Realty real estate offices
within 49 countries and territories with over 13,000 agents.,
Our Relocation Division, along with the unique exposure the
Sotheby’s auction houses provides, gives us the power and
ability to exposure your home instantaneously to a worldwide
buying populace.
Each Office Is Independently Owned And Operated
GIBSON | SECOND LAYER
556 Tremont St
Boston’s South End
617.426.6900
597A Tremont St
Boston’s South End
617.426.6901
277 Dartmouth St
Boston’s Back Bay
617.375.6900
220 Commercial St
Boston’s Waterfront
617.725.1981
One Thompson Sq
Charlestown
617.242.4222
119 Savin Hill Ave
Savin Hill
617.825.0800
725 High St
Westwood
781.329.8008
544 Boston Post Road
Weston
781.899.1650
With over 170 agents in eight offices across the city, we are proud of our track record and our top-ranking offices in
Boston’s neighborhoods. We are also members of the National Association of REALTORS®, which strives to be the
collective force influencing and shaping the real estate industry. Working on behalf of America's property owners, this
organization provides a facility for professional development, research and exchange of information among its members
and to the public and government. The association has at its core, a Code of Ethics — a set of essential values that guide
REALTORS through every transaction. Founded in 1908, the National Association of REALTORS® now has over
1,000,000 members.
One of the things that makes Gibson Sotheby’s
International Realty special is our Marketing
Department. Led by our Marketing Director, our team
of marketing professionals including Photographer,
Graphic Designer, Online Media Associate and
Copywriter are dedicated to assist our agents with
creating the highest quality materials for each home.
We attribute much of our success to our agents,
our over 50 years of local experience, and the
sophisticated world wide reach of the Sotheby’s
International Realty network and brand. Despite
recent economic challenges, we have continued
to sell more dollar volume year over year.
Each Office Is Independently Owned And Operated
AGENT | OUR SERVICES
Sales Expertise
Print Advertising
Broker Outreach
Direct Mail
Social Networking
Mobile Search Apps
Email Marketing
Signage
A COMPRENSIVE APPROACH
In this ever-changing and increasingly busy world, it is important for Gibson Sotheby’s International Realty to provide
services that consider all of our clients’ needs. That is why we offer a comprehensive approach that employs experienced
sales expertise, extensive market analysis, aggressive marketing strategies and convenient concierge services. This provides
the ultimate in service to each of our clients.
Online Marketing
Client Outreach
Moving Services
Brochures
Market Knowledge
Professional Photography
Staging SELLING YOUR HOME
GIBSON | OUR APPROACH
Each Office Is Independently Owned And Operated
PROFESSIONAL PHOTOGRAPHY
We have our own experienced in-house photographer to
best capture the details of each home. Having many high
quality photos has become even more important with the
increasing number of homebuyers starting their search
online.
BROKERAGE COMMUNITY OUTREACH
A critical part of market outreach is making connections within the real estate community. This is a proven way to
expose your property to the greatest number of buyers. We share photos and details of your home via several listing
information services, including Sotheby’s International Realty affiliate network, MLS and LINK (where appropriate).
Sales meetings allow us to get in front of our peers to describe the property and to entice them to show it to clients.
This enhances the power of our services to you by employing the skills and exposure of our entire sales force.
Caravans or group tours allow us to bring our colleagues through the home to provide feedback on pricing, staging
and other important considerations. This also gives agents first hand knowledge of your home.
BROKER OPEN HOUSE
In many cases, we recommend hosting a Broker Open
House at your property. In the age of Buyer’s Agency,
it is critically important to appeal to real estate agents,
as well as the buyers they represent, to gather the
largest audience. Brokers Open Houses are typically
held during the week and provide an opportunity for
other agencies to view the property.
GIBSON | LOCAL REACH
Each Office Is Independently Owned And Operated
SIGNAGE
We place an elegant Gibson Sotheby’s International Realty
sign on each property, using our brand’s reputation as a
top luxury retailer to entice clients. We also provide
simple instructions to gain access to our text-to-MLS
service, allowing each passerby to gather price, square
footage, and more information instantaneously about your
home.
PUBLIC OPEN HOUSE
In some cases, a Public Open House can be an effective
way to appeal to active buyers. It can also attract
neighbors who may then share the news of your home’s
availability with their friends, family and colleagues.
GIBSON | LOCAL REACH
LOCAL MEDIA PLAN
Our local marketing plan covers all the necessary bases for effective marketing. Heavily weighted to online marketing
and including social media, print media and direct mail marketing our sophisticated efforts ensure we are getting regular
exposure for our brand and our listings. Highlights include premium packages on Boston.com, Realtor.com and
Trulia.com, email marketing campaigns, blogging, active social media networking, regular local print advertising and
direct mail campaigns. All of our listings benefit from the aggressive local exposure our brand receives.
Each Office Is Independently Owned And Operated
SOCIAL NETWORKING
We feature homes on our blog, Facebook, LinkedIn,
Twitter and YouTube. Each of these outlets has its own
audience. This method of “Inbound Marketing” appeals to
tech savvy buyers by offering useful content that viewers
can share with friends, all within their online communities.
Many users of our blog have actively signed up for our
weekly email newsletter giving us the opportunity to
regularly interact.
ONLINE MARKETING
According to the National Association of REALTORS®, nearly 90% of people looking for homes now use the internet
in their search, we believe it is critical to garner comprehensive internet exposure. Our own website,
GibsonSothebysRealty.com, has been created to not only service the user with several tools such as mapping,
school info and neighborhood pages, but has also been constructed to maximize SEO. This has resulted in users from
196 countries and territories having visited our site. In addition, our listings are fed to many of the key Real Estate
search websites with enhanced packages on Trulia.com, Realtor.com and Boston.com. This means our listings get
more photos, come up to the top of the list in searches and we receive more buyer leads. Additionally, we select 5
weeks out of the calendar year on our Marketing Plan to have exclusive gallery space on the Real Estate Home Page on
Boston.com resulting in thousands of impressions.
CUSTOM PROPERTY WEBSITE
We create custom websites with property-specific
address, large photographs, detailed descriptions, floor
plans, a downloadable brochure and more. We then
utilize the web addresses in various mediums including
print advertisements, direct mail, signage and email
marketing.
GIBSON | LOCAL REACH
Each Office Is Independently Owned And Operated
YOUTUBE SLIDESHOWS
The second ranked search engine, behind Google of
course, is YouTube. We capitalize on that viewership with
engaging slideshows featuring your property. Each one has
sophisticated music, elegant imagery, clickable links, and
keywords.
EMAIL MARKETING
We use a dynamic email marketing service to creatively reach a variety of audiences. Features include automatic social
media distribution (to Facebook, Twitter and more), clickable maps, one-click access to additional property information,
one-click access to the listing agent, and more. Email marketing is an excellent tool to announce new or reduced-price
listings to our colleagues as well as open house times and simply to share listings. Our weekly “Collections” email
newsletter is distributed to approximately 10,000 recipients comprised of mostly consumers as well as nearly 3,000
real estate agents in and around Boston.
GIBSON | LOCAL REACH
DIRECT MAIL
To reach the surrounding area, we may send out
customized postcards announcing the listing to your
neighborhood. This encourages people to talk about
the property with friends, family and colleagues who
might be interested in moving. We are constantly
reminded of the power of “word-of-mouth.” There are
several beautiful designs offered by Sotheby’s
International Realty® that epitomize the sophistication
and style of Boston.
Each Office Is Independently Owned And Operated
$7,600,000
Back Bay: 18 Marlborough Street
$6,250,000
Beacon Hill: 50 Beacon Street #3
$4,750,000
Wellesley: 7 Longmeadow Road
$4,000,000
Newton: 93 Bellevue Street
$2,750,000
South End: 32 Rutland Street #1L
$1,800,000
Weston: 18 Page Road
$1,800,000
Wayland: 95 Claypit Hill Road
$1,727,500
Waterfront: 65 East India Row #17 B/A
$1,447,000
Winchester: 6 Thornton Road
$1,385,000
Charlestown: 41-43 Crescent Street
$1,050,000
Westwood: 606 Clapboardtree Street
$640,000
Savin Hill: 15 Savin Hill Avenue
OUR PROVEN RECORD OF SUCCESS
GIBSON | S IGNIF ICANT SALES RESULTS
Each Office Is Independently Owned And Operated
International Reach. Local Results.
With 8 offices in Boston, Weston and Westwood, backed by more than 13,000 sales associates in over 660
Sotheby’s International Realty offices in 49 countries and territories, we have an unsurpassed global
reach. Boston is an international city that has proven to attract residents from all over the world.
Our local website, GibsonSothebysRealty.com has users representing more than 196 countries and territo-
ries. Besides the US most of our website traffic comes from Canada, the UK, India, France, Germany, Australia
and Italy. Our global site, SothebysRealty.com, consistently has nearly half of its visitors coming from outside of
the U.S. with the United States being the #1 country searched for properties. Where will your buyer come from?
INTERNATIONAL BUYERS
A sample of our 2013 transactions with international buyers
GIBSON | GLOBAL REACH RESULTS
99 Pembroke Street #2, South End
Buyer from: Hong Kong
130 Commonwealth Avenue, Back Bay
Buyer from: Singapore
400 Stuart Street #30E, Back Bay
Buyer from: Argentina
100 Beacon Street, Back Bay
Buyer from: Mexico
400 Stuart Street #20B, Back Bay
Buyer from: Singapore
400 Stuart Street #18A, Back Bay
Buyer from: Hong Kong
294 Newbury Street, Back Bay
Buyer from: Greece
1 Edgewater Place, Winchester
Buyer from: Beijing
70 Arlo Road, Newton
Buyer from: Beijing
38 Fells Road, Winchester
Buyer from: Vancouver
35 Fay Street #402, South End
Buyer from: Beijing
5 Wildflower, Weston
Buyer from: China
150 Worcester Street #3, South End
Buyer from: Singapore
301 Beacon Street, Back Bay
Buyer from: London
1 Avery Street #34B, Midtown
Buyer from: Hong Kong
1 Charles #606, Back Bay
Buyer from: Kazakhstan
580 Washington Street #12B
Buyer from: Hong Kong
416 Marlborough Street, Back Bay
Buyer from: Brazil
103 Beacon Street #5, Back Bay
Buyer from: Italy
328 Dartmouth Street #1, Back Bay
Buyer from: Philippines
31 Queensberry Street #22, Fenway
Buyer from: Germany
534 Beacon Street #305, Back Bay
Buyer from: Columbia
20 Chapel Street #B3, Brookline
Buyer from: Canada
126 Jersey Street #302, Fenway
Buyer from: Canada
90 Brainerd Road #7, Boston
Buyer from: Hong Kong
642 Hammond Street, Brookline
Buyer from: Turkey
241 Upland Avenue, Newton
Buyer from: China
285 Independence Road, Concord
Buyer from: China
950 Massachusetts Avenue, Cambridge
Buyer from: Netherlands
26 Hanson Street, South End
Buyer from: Turkey
21 Father Francis Gilday #102, South End
Buyer from: Hong Kong
2 Avery Street #23B, Midtown
Buyer from: Bermuda
78 Beacon Street, Back Bay
Buyer from: Paris
505 Tremont Street #1002
Buyer from: Japan
1631 Main Street, Concord
Buyer from: China
530 Marlborough Street#6, Back Bay
Buyer from: China
178 Dudley Street, Brookline
Buyer from: China
469 Sea Street #9, Quincy
Buyer from: China
Each Office Is Independently Owned And Operated
ENHANCED ONLINE PRESENCE
Because we are part of the Sotheby’s International Realty brand,
our listings are fed to even more prominent and sophisticated
websites. In addition to our gibsonsothebysrealty.com,
sothebysrealty.com site (one of the world’s most visited online
destinations for high-quality real estate), we will list your property
on more than 40 proven websites, providing millions of
impressions annually. Some sites include WSJ.com, NYtimes.com,
PropGoLuxury.com, JamesList.com, Telegraph.co.uk and more.
SOPHISTICATED SEARCH
Search by lifestyle—because your home is more than the number of bedrooms and bathrooms.
Currency conversion—international buyers can view and search for your property in their own currency.
Language translation—Language Translation project enables consumers to view SothebysRealty.com in 16
languages including French, Spanish, Italian, Japanese, Chinese, Cyrillic (Russian) and German.
The Sotheby’s International Realty® web site provides spectacular exposure for your property with over 5 million monthly page
views. Our exclusive association with the auction house includes a direct link from the Sotheby’s homepage to our web site —
generating more qualified interest in your property listing. Through content, technical and linking practices, our investment in Search
Engine Optimization includes over 50,000 pages that are indexed by search engines yielding maximum exposure, often resulting in
top 5 placement on main sites including Google, Yahoo and Bing. . Furthermore, some of these lifestyles have micro sites to
maximize listing exposure including FarmAndRanchSIR.com, WaterfrontPropertySIR.com SkiPropertySIR.com, GolfPropertySIR.com,
and HistoricpropertySIR.com which link to SothebysRealty.com.
EGALLERY REACH
Sotheby’s International Realty eGallery program
utilizes flat screen televisions in each of our real estate
offices and auction house locations. eGallery is a
customizable property slide show capable of displaying
properties from each company on large screen
displays in Sotheby's International Realty® offices and
Sotheby’s Auction House locations nationally. As part
of our affiliation, our top-tier listings of $1.5 million or
more are displayed in the auction houses and
international realty offices from Boston to Tokyo.
SOTHEBY’S | INTERNATIONAL REACH
Each Office Is Independently Owned And Operated
NEW YORK TIMES
Our network’s branding and listing exposure elements will be
served up on NYTimes.com in a relevant, timely and individual
basis providing a consistent and matchless opportunity to
showcase the homes we represent to millions of global
NYTimes.com visitors each month. In fact, our 2013 plan in
total is designed to drive nearly 300M media impressions with
powerful global reach. Some initiatives include the Rotating
Cube, a fixed position on the GlobalNYT.com site, allowing
users to search all SIR listings, fixed placement on the “Great
Homes and Destinations” page as well as feeding all SIR listings.
SIR MOBILE SEARCH
Sotheby’s International Realty teamed up with SmarterAgent to
create our own mobile search app for buyers. This smartphone
and iPad app allows people to find homes for sale or for rent by
viewing an interactive gps-based map or concise list of the homes
around them, or by entering traditional search criteria. The
information is gathered from MLSpin, which is our local multiple
listing service and is the most widely used database by the Boston
real estate industry.
WALL STREET JOURNAL
Our ongoing collaboration with The Wall Street Journal offers an exciting array of opportunities to showcase the
homes represented by our network to the global audience that relies on The Wall Street Journal for their daily source
of insights into both the micro and macro financial and economic landscapes. As two of the world’s most trusted and
respected brands, it is our common goal to deliver savvy, precise and unique marketing opportunities designed to
provide limitless exposure for the properties we represent and meet the specialized needs of our customers. The
Connoisseurs of Life. Global exposure also includes efforts on other versions of the WSJ including Asia.WSJ.com
and Europe.WSJ.com.
SOTHEBY’S | INTERNATIONAL REACH
To download the SIR mobile app, just type m.sir.com/sir into the
browser of your smartphone or iPad or text SIR to 87778.
Each Office Is Independently Owned And Operated
BROCHURE DISTRIBUTION PROGRAM
The Brochure Distribution Program allows you to share your
property brochures using five different distribution plans.
Brochures will be inserted into a custom envelope and mailed via
first class mail to each of the addresses on the current distribution
lists. This program exposes your property to potential homebuyers
who seek properties of distinctive character with our Sotheby’s
International Realty affiliates as well as all Sotheby’s Auction
Houses.
GLOBAL MEDIA PLAN
The Sotheby’s International Realty media plan is expected to deliver nearly 700 impressions with media powerhouses
such as The New York Times, The Wall Street Journal, BBC, Daily Telegraph and Architectural Digest. They are
supported by additional far reaching media…to round out our plan, create global connections and increase our
exposure, we have identified many partners where we leverage their innovation, experience and international impact.
Various premier placements of our brand, logo, listings and banner advertisements appear on sites including NYTimes,
Wall Street Journal, BBC, Daily Telegraph, Architectural Digest, South China Morning Post, Financial Times and
Financial Times Chinese edition, Hong Kong Tatler, Country Life Magazine and James List.
INTERNATIONAL PUBLICATIONS
The Sotheby’s International Realty cooperative advertising
program provides an array of options for listing advertising
needs. This program leverages high-profile, global media
partners and offers targeted reach and vast worldwide
exposure. Our cooperative advertising program offers
exclusive advertising rates for select placements by leveraging
the Sotheby’s International Realty network. Some publications
include The Wall Street Journal, International Herald Tribune,
The New York Times, The Robb Report, Financial Times,
Reside and Sotheby’s own magazine.
SOTHEBY’S | INTERNATIONAL REACH
Each Office Is Independently Owned And Operated
TIMELINE | NEXT STEPS
PRE-LISTING ITEMS:
MARKET RESEARCH—In preparing a Competitive Market Analysis, our agents call upon their professional
experience, knowledge of the inventory and in-depth analysis of current market conditions. In addition,
agents routinely tour available properties as they come onto the market. This provides them with a first
hand experience that is similar to that of buyers seeking a new home.
UNDERSTANDING YOUR GOALS - Although the listing price you place on your property will influence
its sale, there are many other factors that come into play. Some of these factors are within your control,
others are not. Examples include: Current market conditions, recent market values, current property
condition, staging, moving time frame, etc.
AGREE ON LIST PRICE
PREPARE HOME FOR MARKETING - One of the most important steps in the process of selling your
home is the physical preparation. The condition, furniture placement and general décor is essential to have
in presentable shape in order to appeal to the masses and show your home’s best potential. Our agents
have developed many years of relationships with many companies that can assist in making low cost
enhancements that will yield a higher sale price.
A SAMPLE OF MARKETING ITEMS INCLUDES:
PHOTOGRAPHY
BROCHURES
SIGNAGE
AGENT NETWORKING
MLS and ONLINE EXPOSURE
DIRECT MAIL
PRINT ADVERTISING
BROKER AND/OR PUBLIC OPEN HOUSES
...and much more
SALE PROCESS ITEMS:
PROCURE BUYER
NEGOTIATE DEAL
INSPECTION PROCESS
CLOSE DEAL
Before Staging After Staging
PREPARING YOUR HOME FOR SALE
DOESN’T HAVE TO BE A CHALLENGE.
Our agents have developed many years of relationships with many
companies that can assist in making low cost enhancements that will
yield a higher sale price. Here are some tips.
- Focus on rooms that typically show value. Kitchens and bathrooms
often are top rooms that buyers want to see updated.
- Appeal to the masses. Keep with neutral colors that aren't “taste specific” to allow your buyer to easily envision their own personal
touches.
Each Office Is Independently Owned And Operated
Sotheby’s Clients Include 71 of the Forbes’ 100 World’s Richest People
253 of the Forbes’ 400 Richest Americans
78 of the Forbes’ 100 Richest Americans
All 12 of the Forbes’ Top 12 Billionaire Art Collectors
60 of the Worth Magazine’s Benefactor 100
12 of the Fortune’s “40 under 40”
199 of the Art News’ Top 200 collectors
Sotheby’s Demographic Average household income: $474,000
Average value of real estate: $10.5 million
Average number of residences: 55% own 2+
33% redecorate their home at least every 3 years.
58% have used the services of an interior designer.
49% are in the market for new technology.
62% retain the services of a private banker.
76% spend $5000+ per person on an international leisure trip.
50% have more than half their portfolio actively managed by a financial consultant.
SOTHEBY’S | THIRD LAYER
New York—May 2012—Auction history was
made at Sotheby’s when Edvard Munch’s iconic masterpiece “The Scream” sold for $119,922,500.
Each Office Is Independently Owned And Operated
SOTHEBY’S | THIRD LAYER
The Sotheby’s International Realty® brand takes great pride in presenting to the world unique places and their stories, and
in using our innovative marketing tools, global network and relationships with discerning buyers to perfectly match time-
honored properties with those who will appreciate them and give them new life. Our agents have access to some of the
most qualified buyers in the world. As a result, some of our recent significant sales include:
Internationally, there are more than 13,000 sales
associates in over 660 Sotheby’s International
Realty offices in 49 countries and territories. With
international cities, like Boston, people are likely to move
here from other countries. In fact, Boston is one of the top
busiest cities in the country for relocation.
Each Office Is Independently Owned And Operated
NEWSPAPER ADS
Our Marketing Department utilizes advertising in several
local print venues in order to compliment our internet
presence. These print venues include Boston Homes, The
Boston Globe, The South End News, Hometown Weekly,
Weston Town Crier and the Patriot Ledger.
BEAUTIFUL BROCHURES
We create high quality brochures of each home with large, high-resolution photographs and important details about the
home. It is important that our brochures are enticing representations of the character and beauty of each home, while
reflecting the elegant look and feel of Sotheby’s International Realty.
GIBSON | LOCAL REACH
MAGAZINE ADS
We regularly advertise in regional publications that
appeal to a more affluent demographic. Magazines
such as Wellesley Weston and Boston Magazine
distribute their publications to households above
median income in the region, making them some of
the best magazine advertising space for our buyers.
We create our very own GSIR magazine bi-annually
for even more local luxury market penetration. Our
fall 2013 issue had a reach of over 37,000+.
Each Office Is Independently Owned And Operated
WHITE GLOVE SERVICES
Complimentary price estimates
Licensed and insured moving companies who have passed our extensive screening
process
Companies experienced with local, national and international moves
Moving coordination guidance
Competitive pricing
Enhanced insurance protection
Complete storage, auto transportation, professional packing and crating services
GIBSON | RELOCATION SERVICES
ANOTHER CITY.
ANOTHER STATE.
ANOTHER PART OF THE WORLD.
Gibson Sotheby’s International Realty, in the tradition of Sotheby’s white glove
service, now assists in offering you a portfolio of moving services that helps to
alleviate the stress of relocating your home and your belongings. Our
membership in the Sotheby’s International Realty network provides exclusive
opportunities to work with clients and vendors referred by our fellow Sotheby’s
affiliates. In addition, we have established relationships with major corporations
and real estate companies in Boston, New England and around the world.
Impressive contacts from professional athletes to wealthy executives from firms
including Bain Capital, Mass General Hospital, State Street, Fidelity, GE and many
others.
OUR RELOCATIONS SERVICES
Relocation Guides
Home Marketing Assistance
Home Finding Assistance
Mortgage Pre-Approval
Assistance
Temporary Living Coordination
Move Management Service Assistance
Group Move Management
Rental Assistance
Candidate/Community Area Tours