TESTIMONIALS JOE WOLVEKc3155192.r92.cf0.rackcdn.com/ckeditor_assets/attachments/root/29… · In support of this associate, we are available to answer any additional questions that

I've had the pleasure to work with Joe as both a buyer (2005) and seller (2013). In both situations, he was professional, and brought a level of expertise and knowledge about his field that I found invaluable. I always found him readily available to answer any questions and offer guidance. Buying and selling real estate can be over-whelming, but Joe's strong work ethic and warm personality made both experiences smooth and successful! I would recommend him again and again! Melissa M.

"I hired Joe to sell my condo after my wife and I struggled to sell it on our own. We engaged Joe during the winter, typically the real estate "slow season" and asked a lot of him as we needed to consummate a sale in short order. Joe moved quickly and successfully. He did a great job managing the process to ensure the transaction closed on time and went above and beyond the call. I give Joe my wholehearted recommendation and would gladly work with him again.” Robert Menn

“I've worked with Joe since 2001, when I moved to Boston from San Diego. I felt as though I was always #1 on his list of clients. In the intervening time, we have bought and sold two properties, so he has been involved in 4 transactions with us. Each time he has shown himself to be very knowledgeable about the area, about the current price trends, and reasonable target listing prices. Finally, Joe was always willing to listen to our concerns and ideas, and was honest enough to say whether he thought our ideas were reasonable or whether they were off the mark, and why. Here's wishing him continued success for the next 10 (and more!). years! You can't go wrong with Joe" Doug Vetter

Working with Joe was a pleasure and I would highly recommend Joe to any of you looking to sell or buy a place in Boston.

First of all, I gave Joe an improbable task of selling my condo in Back Bay in less than a month. He turned around quickly and got the place on the market within the week and he sold the place within less than a month (in proba-bly the worst market conditions we have seen in a while).

Not only is Joe an incredibly talented broker, he is also the kind of person you would like to work with when you are selling your home. He keeps you up to date at all times, he is reliable and hard working, and he is selling hard without being a "hardcore" overly aggressive sales person.

I don't recommend people very often, but if you are buying/selling a place in Boston you should have Joe take care of the business. Trust me, you will not be disappointed.

Andreas Skalleberg

"I have used Joe both as a buyer's and seller's agent. His patience and depth of knowledge are second to none. Whether you are buying or selling for the first time or a seasoned real estate adventurer, Joe can provide the expert guidance to get you where you need to go."

Bryan Elverson

“I wanted to send a quick note to thank you for your help in selling my condo Under difficult circum-stances, declining market, and my having already relocated out of state, you went above and beyond to make sure the condo was presented in a way that would appeal to the most buyers.

What was most important to me in particular was the fact that you always kept me informed about what was go-ing on via e-mail and phone. That was an invaluable service to me, being hundreds of miles away.

Again, Joe many thanks and certainly my highest recommendation of your services should a seller or buyer be looking for a conscientious and caring realtor.” Best of luck in the coming year.

Patricia Dumas

“We have worked with Joe as a buyer as well as a seller. Both times we were completely satisfied with his effort and results. As a buyer we were shown homes which were always very close to our budget and desires. All we had to do was pick one. As a seller we had a lot of showings and open houses which resulted in a relatively quick sale. All of this was done with complete confidence in Joe as we lived 300 miles away.Joe worked tirelessly for us and we really appreciated the effort.

Stephen and Diane Lueckel

TESTIMONIALS │ JOE WOLVEK :

I have over 20 years and hundreds of transactions of experience and success marketing and selling properties in Boston’s Downtown neighborhoods. My strength is in maximizing demand for your property, as well as negotiation, and transaction management. Gibson-Sotheby’s International Realty gives me an additional extraordinary array of tools to utilize in the marketing and sale of your home or investment, and I always stay in communication with you. Please review the items below for a brief overview.

I. MARKETING Introduction to Market Assist seller in preparing property to be placed on market. Make recommendations on "staging" the property

correctly. Professionally photograph exterior and/or interior for use in advertisements, promotions, websites, and multiple

listing services.

Photograph for virtual tour (if appropriate) for use on websites and Multiple listing services.

Create a Special Features Profile to help better market the property.

Post the property to more than 40 top lead generating websites including Boston.com, Sothebysrealty.com, GibsonSothebysRealty.com, Realtor.com, NewYorkTimes.com, WashingtonPost.com, WSJ.com (WallStreetJournal), IHT.com(Int’l Herald Tribune), Craigslist.org (if appropriate), and BostonRealtyweb.com, along with photos and virtual tours. (See additional detail)

Prepare color showsheets to be given to other brokers and potential buyers.

Create a website for your property (ex: www.94stbotolph.com) for use in advertising and other publicity.

Utilize social media such as blogs, Facebook, and Linked-In

Email web e-showsheet with pictures and virtual tour to all 160 Boston based Gibson-Sotheby's agents.

Place property in initial rotation for Boston Globe, South End News, Boston Homes, Boston Courant, South End Tribune and/or other appropriate local newspaper.

Plan “white glove” advertising program (Sotheby’s Preview Magazine, Robb report, Sotheby’s auction house tie-in, etc) for appropriate properties.

Mail "Just Listed" cards to neighbors and other potential buyers, if appropriate.

Post the property in LINK, the primary multilisting service for the downtown neighborhoods, along with photos and virtual tour.

Post the property in MLS-PIN, the primary multilisting service for the rest of Massachusetts, along with photos and virtual tour. Hold initial Sunday open house.

Lead Tuesday morning caravan tour through property.

Hold Broker open house/lunch to introduce the property to the brokerage community.

Each Office Is Independently Owned And Operated

JOE WOLVEK & GIBSON SOTHEBY’S │ MARKETING & TRANSACTION :

http://www.500yourstreet.com/�

Ongoing Market Activities Accompany and conduct all showings to make sure property is shown to its' best advantage.

Continue previously mentioned activities.

Blog about property.

Promote property info and price changes through the real estate brokerage community via LINK, MLS, and broadcast email.

Update seller on on a weekly basis on marketing progress and activities. Also include updates on competing properties and closings/under agreements.

Ongoing discussion of marketing strategy with seller. Determine, recommend, and execute new strategies if and when appropriate.

Conduct Sunday open houses at appropriate intervals.

Conduct additional broker open houses when appropriate.

II. OFFERS Advocate for seller, protect seller's interests and confidentiality.

Steer buyer towards seller's desired price, terms, and time frame.

Secure a mortgage pre-approval from buyer.

Secure buyer's "good faith" binder (usually $1,000) and deposit in a Gibson Sotheby’s escrow account..

Co-ordinate all offer related paperwork.

III. PURCHASE AND SALES CONTRACT ACTIVITIES Co-ordinate all activities, paperwork, and negotiations between seller's side and buyer's side. Help to ensure problem

resolution and progress. Manage details of transaction.

Assist in co-ordination of getting all condominium documents and financials to buyer for examination.

Attend home inspection to answer questions and provide seller with feedback. The inspector will need access to the roof and all systems.

Co-ordinate and attend property appraisal by buyer's lender.

Monitor buyer's mortgage application status.

Retain buyer's P&S deposit in our escrow account. This figure is usually between 5 and 10% of the purchase price and is determined on the offer.

Co-ordinate execution of the buyer's P&S deposit in our escrow account. This usually occurs 10 days to 2 weeks after the offer execution.

IV. CLOSING Obtain and present a Certificate of Insurance on the building for the buyer's lending institution in order to

demonstrate sufficient coverage. Obtain and present a Smoke Detector/Carbon Monoxide Detector Certificate from the Boston Fire Department (a

$50 fee). Obtain and present a 6(d) certificate from the condo association in order to demonstrate that all condo fees have

been paid.

Confirm Closing date and time for all participants. Attend closing to in order to help resolve any problems.


JOE WOLVEK & GIBSON SOTHEBY’S 1 MARKETING & TRANSACTION :


Thank you for considering Gibson Sotheby’s International Realty. The associate that is presenting our services to you

today is widely respected in the Boston and Greater Boston area. In support of this associate, we are available to answer

any additional questions that you might have. Please feel free to call us if we may be of assistance.

As Gibson Sotheby’s International Realty, we combined the over 50 years of local expertise of Gibson with the

outstanding global outreach and marketing of Sotheby’s International Realty. We have continued to grow year over year

with increased production despite economic challenges. Just seven years ago in 2007 our firm closed 250 million dollars in

sales volume. Last year in 2013 that figure rose to nearly one billion, the highest figure in our company’s history. Our

international network of more than 660 real estate offices in 49 countries and territories, our Relocation Division, along

with the unique exposure within the Sotheby’s auction houses have given us a distinct advantage within the region.

We are uniquely qualified to assist you in selling your most valuable possession: your home. As you consider your options,

allow us to be a resource—to share our extensive knowledge and tremendous experience with you, our client.

Sincerely,

Larry and Paul

OUR OWNERS | THANK YOU

THANK YOU FOR CONSIDERING

Larry Rideout

CEO, Owner

Paul McGann

COO, Owner

GIBSON SOTHEBY’S

INTERNATIONAL REALTY

556 Tremont Street | Boston MA 02118 | 617.426.6900


OUR COMPANY | LAYERS OF APPROACH

LAYER 1—AGENT

Where it all begins – The promotion of your home all

starts with one of our highly skilled agents. With an average

of 7.5 transactions per agent, we have some of the highest

per person productivity out of the top Massachusetts real

estate firms. (1/13 MLS)

LAYER 2—GIBSON SOTHEBY’S INTERNATIONAL REALTY

Locally, we have 8 offices within the Gibson Sotheby’s International

Realty network. With offices in Downtown Boston, Weston and

Westwood, we are strategically positioned to capture suburban and

urban moves and all of those in between. Backing our team of nearly

170 agents is our in-house Marketing Department. This team of

professionals consists of a professional Photographer, Graphic Designer,

Online Media Associate, and Copywriter who are all led by a Marketing

Director. These specialists create all of the cutting edge marketing

materials for our agents and ensure that our quality is always consistent

with the Sotheby’s brand.

LAYER 3—SOTHEBY’S INTERNATIONAL REALTY

On a global level, our international network reaches more

than 660 Sotheby’s International Realty real estate offices

within 49 countries and territories with over 13,000 agents.,

Our Relocation Division, along with the unique exposure the

Sotheby’s auction houses provides, gives us the power and

ability to exposure your home instantaneously to a worldwide

buying populace.


GIBSON | SECOND LAYER

556 Tremont St

Boston’s South End

617.426.6900

597A Tremont St

Boston’s South End

617.426.6901

277 Dartmouth St

Boston’s Back Bay

617.375.6900

220 Commercial St

Boston’s Waterfront

617.725.1981

One Thompson Sq

Charlestown

617.242.4222

119 Savin Hill Ave

Savin Hill

617.825.0800

725 High St

Westwood

781.329.8008

544 Boston Post Road

Weston

781.899.1650

With over 170 agents in eight offices across the city, we are proud of our track record and our top-ranking offices in

Boston’s neighborhoods. We are also members of the National Association of REALTORS®, which strives to be the

collective force influencing and shaping the real estate industry. Working on behalf of America's property owners, this

organization provides a facility for professional development, research and exchange of information among its members

and to the public and government. The association has at its core, a Code of Ethics — a set of essential values that guide

REALTORS through every transaction. Founded in 1908, the National Association of REALTORS® now has over

1,000,000 members.

One of the things that makes Gibson Sotheby’s

International Realty special is our Marketing

Department. Led by our Marketing Director, our team

of marketing professionals including Photographer,

Graphic Designer, Online Media Associate and

Copywriter are dedicated to assist our agents with

creating the highest quality materials for each home.

We attribute much of our success to our agents,

our over 50 years of local experience, and the

sophisticated world wide reach of the Sotheby’s

International Realty network and brand. Despite

recent economic challenges, we have continued

to sell more dollar volume year over year.


AGENT | OUR SERVICES

Sales Expertise

Print Advertising

Broker Outreach

Direct Mail

Social Networking

Mobile Search Apps

Email Marketing

Signage

A COMPRENSIVE APPROACH

In this ever-changing and increasingly busy world, it is important for Gibson Sotheby’s International Realty to provide

services that consider all of our clients’ needs. That is why we offer a comprehensive approach that employs experienced

sales expertise, extensive market analysis, aggressive marketing strategies and convenient concierge services. This provides

the ultimate in service to each of our clients.

Online Marketing

Client Outreach

Moving Services

Brochures

Market Knowledge

Professional Photography

Staging SELLING YOUR HOME

GIBSON | OUR APPROACH


PROFESSIONAL PHOTOGRAPHY

We have our own experienced in-house photographer to

best capture the details of each home. Having many high

quality photos has become even more important with the

increasing number of homebuyers starting their search

online.

BROKERAGE COMMUNITY OUTREACH

A critical part of market outreach is making connections within the real estate community. This is a proven way to

expose your property to the greatest number of buyers. We share photos and details of your home via several listing

information services, including Sotheby’s International Realty affiliate network, MLS and LINK (where appropriate).

Sales meetings allow us to get in front of our peers to describe the property and to entice them to show it to clients.

This enhances the power of our services to you by employing the skills and exposure of our entire sales force.

Caravans or group tours allow us to bring our colleagues through the home to provide feedback on pricing, staging

and other important considerations. This also gives agents first hand knowledge of your home.

BROKER OPEN HOUSE

In many cases, we recommend hosting a Broker Open

House at your property. In the age of Buyer’s Agency,

it is critically important to appeal to real estate agents,

as well as the buyers they represent, to gather the

largest audience. Brokers Open Houses are typically

held during the week and provide an opportunity for

other agencies to view the property.

GIBSON | LOCAL REACH


SIGNAGE

We place an elegant Gibson Sotheby’s International Realty

sign on each property, using our brand’s reputation as a

top luxury retailer to entice clients. We also provide

simple instructions to gain access to our text-to-MLS

service, allowing each passerby to gather price, square

footage, and more information instantaneously about your

home.

PUBLIC OPEN HOUSE

In some cases, a Public Open House can be an effective

way to appeal to active buyers. It can also attract

neighbors who may then share the news of your home’s

availability with their friends, family and colleagues.


LOCAL MEDIA PLAN

Our local marketing plan covers all the necessary bases for effective marketing. Heavily weighted to online marketing

and including social media, print media and direct mail marketing our sophisticated efforts ensure we are getting regular

exposure for our brand and our listings. Highlights include premium packages on Boston.com, Realtor.com and

Trulia.com, email marketing campaigns, blogging, active social media networking, regular local print advertising and

direct mail campaigns. All of our listings benefit from the aggressive local exposure our brand receives.


SOCIAL NETWORKING

We feature homes on our blog, Facebook, LinkedIn,

Twitter and YouTube. Each of these outlets has its own

audience. This method of “Inbound Marketing” appeals to

tech savvy buyers by offering useful content that viewers

can share with friends, all within their online communities.

Many users of our blog have actively signed up for our

weekly email newsletter giving us the opportunity to

regularly interact.

ONLINE MARKETING

According to the National Association of REALTORS®, nearly 90% of people looking for homes now use the internet

in their search, we believe it is critical to garner comprehensive internet exposure. Our own website,

GibsonSothebysRealty.com, has been created to not only service the user with several tools such as mapping,

school info and neighborhood pages, but has also been constructed to maximize SEO. This has resulted in users from

196 countries and territories having visited our site. In addition, our listings are fed to many of the key Real Estate

search websites with enhanced packages on Trulia.com, Realtor.com and Boston.com. This means our listings get

more photos, come up to the top of the list in searches and we receive more buyer leads. Additionally, we select 5

weeks out of the calendar year on our Marketing Plan to have exclusive gallery space on the Real Estate Home Page on

Boston.com resulting in thousands of impressions.

CUSTOM PROPERTY WEBSITE

We create custom websites with property-specific

address, large photographs, detailed descriptions, floor

plans, a downloadable brochure and more. We then

utilize the web addresses in various mediums including

print advertisements, direct mail, signage and email

marketing.



YOUTUBE SLIDESHOWS

The second ranked search engine, behind Google of

course, is YouTube. We capitalize on that viewership with

engaging slideshows featuring your property. Each one has

sophisticated music, elegant imagery, clickable links, and

keywords.

EMAIL MARKETING

We use a dynamic email marketing service to creatively reach a variety of audiences. Features include automatic social

media distribution (to Facebook, Twitter and more), clickable maps, one-click access to additional property information,

one-click access to the listing agent, and more. Email marketing is an excellent tool to announce new or reduced-price

listings to our colleagues as well as open house times and simply to share listings. Our weekly “Collections” email

newsletter is distributed to approximately 10,000 recipients comprised of mostly consumers as well as nearly 3,000

real estate agents in and around Boston.


DIRECT MAIL

To reach the surrounding area, we may send out

customized postcards announcing the listing to your

neighborhood. This encourages people to talk about

the property with friends, family and colleagues who

might be interested in moving. We are constantly

reminded of the power of “word-of-mouth.” There are

several beautiful designs offered by Sotheby’s

International Realty® that epitomize the sophistication

and style of Boston.


$7,600,000

Back Bay: 18 Marlborough Street

$6,250,000

Beacon Hill: 50 Beacon Street #3

$4,750,000

Wellesley: 7 Longmeadow Road

$4,000,000

Newton: 93 Bellevue Street

$2,750,000

South End: 32 Rutland Street #1L

$1,800,000

Weston: 18 Page Road

$1,800,000

Wayland: 95 Claypit Hill Road

$1,727,500

Waterfront: 65 East India Row #17 B/A

$1,447,000

Winchester: 6 Thornton Road

$1,385,000

Charlestown: 41-43 Crescent Street

$1,050,000

Westwood: 606 Clapboardtree Street

$640,000

Savin Hill: 15 Savin Hill Avenue

OUR PROVEN RECORD OF SUCCESS

GIBSON | S IGNIF ICANT SALES RESULTS


International Reach. Local Results.

With 8 offices in Boston, Weston and Westwood, backed by more than 13,000 sales associates in over 660

Sotheby’s International Realty offices in 49 countries and territories, we have an unsurpassed global

reach. Boston is an international city that has proven to attract residents from all over the world.

Our local website, GibsonSothebysRealty.com has users representing more than 196 countries and territo-

ries. Besides the US most of our website traffic comes from Canada, the UK, India, France, Germany, Australia

and Italy. Our global site, SothebysRealty.com, consistently has nearly half of its visitors coming from outside of

the U.S. with the United States being the #1 country searched for properties. Where will your buyer come from?

INTERNATIONAL BUYERS

A sample of our 2013 transactions with international buyers

GIBSON | GLOBAL REACH RESULTS

99 Pembroke Street #2, South End

Buyer from: Hong Kong

130 Commonwealth Avenue, Back Bay

Buyer from: Singapore

400 Stuart Street #30E, Back Bay

Buyer from: Argentina

100 Beacon Street, Back Bay

Buyer from: Mexico

400 Stuart Street #20B, Back Bay


400 Stuart Street #18A, Back Bay


294 Newbury Street, Back Bay

Buyer from: Greece

1 Edgewater Place, Winchester

Buyer from: Beijing

70 Arlo Road, Newton

Buyer from: Beijing

38 Fells Road, Winchester

Buyer from: Vancouver

35 Fay Street #402, South End

Buyer from: Beijing

5 Wildflower, Weston

Buyer from: China

150 Worcester Street #3, South End



Buyer from: London

1 Avery Street #34B, Midtown


1 Charles #606, Back Bay

Buyer from: Kazakhstan

580 Washington Street #12B


416 Marlborough Street, Back Bay

Buyer from: Brazil

103 Beacon Street #5, Back Bay

Buyer from: Italy

328 Dartmouth Street #1, Back Bay

Buyer from: Philippines

31 Queensberry Street #22, Fenway

Buyer from: Germany

534 Beacon Street #305, Back Bay

Buyer from: Columbia

20 Chapel Street #B3, Brookline

Buyer from: Canada

126 Jersey Street #302, Fenway

Buyer from: Canada

90 Brainerd Road #7, Boston


642 Hammond Street, Brookline

Buyer from: Turkey

241 Upland Avenue, Newton

Buyer from: China

285 Independence Road, Concord

Buyer from: China

950 Massachusetts Avenue, Cambridge

Buyer from: Netherlands

26 Hanson Street, South End

Buyer from: Turkey

21 Father Francis Gilday #102, South End


2 Avery Street #23B, Midtown

Buyer from: Bermuda


Buyer from: Paris

505 Tremont Street #1002

Buyer from: Japan

1631 Main Street, Concord

Buyer from: China

530 Marlborough Street#6, Back Bay

Buyer from: China

178 Dudley Street, Brookline

Buyer from: China

469 Sea Street #9, Quincy

Buyer from: China


ENHANCED ONLINE PRESENCE

Because we are part of the Sotheby’s International Realty brand,

our listings are fed to even more prominent and sophisticated

websites. In addition to our gibsonsothebysrealty.com,

sothebysrealty.com site (one of the world’s most visited online

destinations for high-quality real estate), we will list your property

on more than 40 proven websites, providing millions of

impressions annually. Some sites include WSJ.com, NYtimes.com,

PropGoLuxury.com, JamesList.com, Telegraph.co.uk and more.

SOPHISTICATED SEARCH

Search by lifestyle—because your home is more than the number of bedrooms and bathrooms.

Currency conversion—international buyers can view and search for your property in their own currency.

Language translation—Language Translation project enables consumers to view SothebysRealty.com in 16

languages including French, Spanish, Italian, Japanese, Chinese, Cyrillic (Russian) and German.

The Sotheby’s International Realty® web site provides spectacular exposure for your property with over 5 million monthly page

views. Our exclusive association with the auction house includes a direct link from the Sotheby’s homepage to our web site —

generating more qualified interest in your property listing. Through content, technical and linking practices, our investment in Search

Engine Optimization includes over 50,000 pages that are indexed by search engines yielding maximum exposure, often resulting in

top 5 placement on main sites including Google, Yahoo and Bing. . Furthermore, some of these lifestyles have micro sites to

maximize listing exposure including FarmAndRanchSIR.com, WaterfrontPropertySIR.com SkiPropertySIR.com, GolfPropertySIR.com,

and HistoricpropertySIR.com which link to SothebysRealty.com.

EGALLERY REACH

Sotheby’s International Realty eGallery program

utilizes flat screen televisions in each of our real estate

offices and auction house locations. eGallery is a

customizable property slide show capable of displaying

properties from each company on large screen

displays in Sotheby's International Realty® offices and

Sotheby’s Auction House locations nationally. As part

of our affiliation, our top-tier listings of $1.5 million or

more are displayed in the auction houses and

international realty offices from Boston to Tokyo.

SOTHEBY’S | INTERNATIONAL REACH


NEW YORK TIMES

Our network’s branding and listing exposure elements will be

served up on NYTimes.com in a relevant, timely and individual

basis providing a consistent and matchless opportunity to

showcase the homes we represent to millions of global

NYTimes.com visitors each month. In fact, our 2013 plan in

total is designed to drive nearly 300M media impressions with

powerful global reach. Some initiatives include the Rotating

Cube, a fixed position on the GlobalNYT.com site, allowing

users to search all SIR listings, fixed placement on the “Great

Homes and Destinations” page as well as feeding all SIR listings.

SIR MOBILE SEARCH

Sotheby’s International Realty teamed up with SmarterAgent to

create our own mobile search app for buyers. This smartphone

and iPad app allows people to find homes for sale or for rent by

viewing an interactive gps-based map or concise list of the homes

around them, or by entering traditional search criteria. The

information is gathered from MLSpin, which is our local multiple

listing service and is the most widely used database by the Boston

real estate industry.

WALL STREET JOURNAL

Our ongoing collaboration with The Wall Street Journal offers an exciting array of opportunities to showcase the

homes represented by our network to the global audience that relies on The Wall Street Journal for their daily source

of insights into both the micro and macro financial and economic landscapes. As two of the world’s most trusted and

respected brands, it is our common goal to deliver savvy, precise and unique marketing opportunities designed to

provide limitless exposure for the properties we represent and meet the specialized needs of our customers. The

Connoisseurs of Life. Global exposure also includes efforts on other versions of the WSJ including Asia.WSJ.com

and Europe.WSJ.com.


To download the SIR mobile app, just type m.sir.com/sir into the

browser of your smartphone or iPad or text SIR to 87778.


BROCHURE DISTRIBUTION PROGRAM

The Brochure Distribution Program allows you to share your

property brochures using five different distribution plans.

Brochures will be inserted into a custom envelope and mailed via

first class mail to each of the addresses on the current distribution

lists. This program exposes your property to potential homebuyers

who seek properties of distinctive character with our Sotheby’s

International Realty affiliates as well as all Sotheby’s Auction

Houses.

GLOBAL MEDIA PLAN

The Sotheby’s International Realty media plan is expected to deliver nearly 700 impressions with media powerhouses

such as The New York Times, The Wall Street Journal, BBC, Daily Telegraph and Architectural Digest. They are

supported by additional far reaching media…to round out our plan, create global connections and increase our

exposure, we have identified many partners where we leverage their innovation, experience and international impact.

Various premier placements of our brand, logo, listings and banner advertisements appear on sites including NYTimes,

Wall Street Journal, BBC, Daily Telegraph, Architectural Digest, South China Morning Post, Financial Times and

Financial Times Chinese edition, Hong Kong Tatler, Country Life Magazine and James List.

INTERNATIONAL PUBLICATIONS

The Sotheby’s International Realty cooperative advertising

program provides an array of options for listing advertising

needs. This program leverages high-profile, global media

partners and offers targeted reach and vast worldwide

exposure. Our cooperative advertising program offers

exclusive advertising rates for select placements by leveraging

the Sotheby’s International Realty network. Some publications

include The Wall Street Journal, International Herald Tribune,

The New York Times, The Robb Report, Financial Times,

Reside and Sotheby’s own magazine.



TIMELINE | NEXT STEPS

PRE-LISTING ITEMS:

MARKET RESEARCH—In preparing a Competitive Market Analysis, our agents call upon their professional

experience, knowledge of the inventory and in-depth analysis of current market conditions. In addition,

agents routinely tour available properties as they come onto the market. This provides them with a first

hand experience that is similar to that of buyers seeking a new home.

UNDERSTANDING YOUR GOALS - Although the listing price you place on your property will influence

its sale, there are many other factors that come into play. Some of these factors are within your control,

others are not. Examples include: Current market conditions, recent market values, current property

condition, staging, moving time frame, etc.

AGREE ON LIST PRICE

PREPARE HOME FOR MARKETING - One of the most important steps in the process of selling your

home is the physical preparation. The condition, furniture placement and general décor is essential to have

in presentable shape in order to appeal to the masses and show your home’s best potential. Our agents

have developed many years of relationships with many companies that can assist in making low cost

enhancements that will yield a higher sale price.

A SAMPLE OF MARKETING ITEMS INCLUDES:

PHOTOGRAPHY

BROCHURES

SIGNAGE

AGENT NETWORKING

MLS and ONLINE EXPOSURE

DIRECT MAIL

PRINT ADVERTISING

BROKER AND/OR PUBLIC OPEN HOUSES

...and much more

SALE PROCESS ITEMS:

PROCURE BUYER

NEGOTIATE DEAL

INSPECTION PROCESS

CLOSE DEAL

Before Staging After Staging

PREPARING YOUR HOME FOR SALE

DOESN’T HAVE TO BE A CHALLENGE.

Our agents have developed many years of relationships with many

companies that can assist in making low cost enhancements that will

yield a higher sale price. Here are some tips.

- Focus on rooms that typically show value. Kitchens and bathrooms

often are top rooms that buyers want to see updated.

- Appeal to the masses. Keep with neutral colors that aren't “taste specific” to allow your buyer to easily envision their own personal

touches.


Sotheby’s Clients Include 71 of the Forbes’ 100 World’s Richest People

253 of the Forbes’ 400 Richest Americans

78 of the Forbes’ 100 Richest Americans

All 12 of the Forbes’ Top 12 Billionaire Art Collectors

60 of the Worth Magazine’s Benefactor 100

12 of the Fortune’s “40 under 40”

199 of the Art News’ Top 200 collectors

Sotheby’s Demographic Average household income: $474,000

Average value of real estate: $10.5 million

Average number of residences: 55% own 2+

33% redecorate their home at least every 3 years.

58% have used the services of an interior designer.

49% are in the market for new technology.

62% retain the services of a private banker.

76% spend $5000+ per person on an international leisure trip.

50% have more than half their portfolio actively managed by a financial consultant.

SOTHEBY’S | THIRD LAYER

New York—May 2012—Auction history was

made at Sotheby’s when Edvard Munch’s iconic masterpiece “The Scream” sold for $119,922,500.


SOTHEBY’S | THIRD LAYER

The Sotheby’s International Realty® brand takes great pride in presenting to the world unique places and their stories, and

in using our innovative marketing tools, global network and relationships with discerning buyers to perfectly match time-

honored properties with those who will appreciate them and give them new life. Our agents have access to some of the

most qualified buyers in the world. As a result, some of our recent significant sales include:

Internationally, there are more than 13,000 sales

associates in over 660 Sotheby’s International

Realty offices in 49 countries and territories. With

international cities, like Boston, people are likely to move

here from other countries. In fact, Boston is one of the top

busiest cities in the country for relocation.


NEWSPAPER ADS

Our Marketing Department utilizes advertising in several

local print venues in order to compliment our internet

presence. These print venues include Boston Homes, The

Boston Globe, The South End News, Hometown Weekly,

Weston Town Crier and the Patriot Ledger.

BEAUTIFUL BROCHURES

We create high quality brochures of each home with large, high-resolution photographs and important details about the

home. It is important that our brochures are enticing representations of the character and beauty of each home, while

reflecting the elegant look and feel of Sotheby’s International Realty.


MAGAZINE ADS

We regularly advertise in regional publications that

appeal to a more affluent demographic. Magazines

such as Wellesley Weston and Boston Magazine

distribute their publications to households above

median income in the region, making them some of

the best magazine advertising space for our buyers.

We create our very own GSIR magazine bi-annually

for even more local luxury market penetration. Our

fall 2013 issue had a reach of over 37,000+.


WHITE GLOVE SERVICES

Complimentary price estimates

Licensed and insured moving companies who have passed our extensive screening

process

Companies experienced with local, national and international moves

Moving coordination guidance

Competitive pricing

Enhanced insurance protection

Complete storage, auto transportation, professional packing and crating services

GIBSON | RELOCATION SERVICES

ANOTHER CITY.

ANOTHER STATE.

ANOTHER PART OF THE WORLD.

Gibson Sotheby’s International Realty, in the tradition of Sotheby’s white glove

service, now assists in offering you a portfolio of moving services that helps to

alleviate the stress of relocating your home and your belongings. Our

membership in the Sotheby’s International Realty network provides exclusive

opportunities to work with clients and vendors referred by our fellow Sotheby’s

affiliates. In addition, we have established relationships with major corporations

and real estate companies in Boston, New England and around the world.

Impressive contacts from professional athletes to wealthy executives from firms

including Bain Capital, Mass General Hospital, State Street, Fidelity, GE and many

others.

OUR RELOCATIONS SERVICES

Relocation Guides

Home Marketing Assistance

Home Finding Assistance

Mortgage Pre-Approval

Assistance

Temporary Living Coordination

Move Management Service Assistance

Group Move Management

Rental Assistance

Candidate/Community Area Tours

Documents

TESTIMONIALS JOE WOLVEKc3155192.r92.cf0.rackcdn.com/ckeditor_assets/attachments/root/29… · In support of this associate, we are available to answer any additional questions that