Testers, know thy customer
- A talk on verifying impacts with UX testing.
By @eddybruin
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Gojko’s hierarchy of software quality
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Gojko’s hierarchy of software quality
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Boehm’s Curve
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Boehm’s Curve
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Example of a simple impact map
Customer focus?
Text is ambiguos
Customer focus?
“You’ve gotta start with the customer
experience and work backwards to the
technology.” - Steve Jobs
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http://www.slideshare.net/brandriveninnovation/consumer-journey-mapping
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http://hubdesignsmagazine.com/2013/05/08/agility-multichannel-briefsthe-
hub-designs-mdm-think-tank/
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Source: OurMobilePlanet.com
Mobile market share - April 2013
User analytics based testing
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Source: OurMobilePlanet.com
Mobile market share per age in NL
User analytics based testing
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User Centered Design
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User-centered design
User-centered design =
a problem solving process that requires:
• Designers to analyze and foresee how users are likely to use a product.
• Test the validity of their assumptions with regard to user behavior in real world tests
with actual users.
“If the user can’t use it. It doesn’t work”
- Susan Dray
Can Will
Usability Persuasion
What is usability testing about?
“If the user doesn’t use it. It will only
cost you money.”
- Eddy Bruin
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Paper prototyping
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Test techniques revisited
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Wrap up - #Makeitusable
Shorten feedback loops back to business ideas
Validate/measure those business assumptions
You can use Customer Journeys, Usability Testing &
Analytics to do so.
Know your customer helps you determine risks to test
Pair up with a UX designer
Learn and have fun!
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Books
So here’s my twitter:
So tweet me, maybe!
@eddybruin
Hey, I just met you
And this was crazy!
Or me: [email protected] Or me: Eddy Bruin
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