Audiences
A happy customer is a loyal customer and a loyal customer is a potential advocate.
It costs 5 times as much to win a new customer as it does to keep a customer.
5% cent increase in customer loyalty can translate into a 75 per cent increase in profitability.
Find more of your best fit customers.
Understand the similarities and patterns that link them together.
Study your data, create patterns and trends until a type of customer most likely to buy your products becomes apparent.
Look for similarities in behaviours, demographics, platforms, products bought, social advocacy how they came to the brand.
This provides clear guidance as to who your best fit customers are.
Your First Target Audience
Create Specific Social Advocacy
Create Specific Content
Create Personalised shopping Experiences
Create Personalised Offers