Taking Social Media To the Next Level: Tips, Tricks and Cool Ideas
State of the Arts 2011:Leading the Creative Economy
January 31, 2011
About Me
GEEK ALERT!!About Me
Today We’ll Cover …
• Social media review• Good examples• Time-saving tools• Tools & utilities• Clever contests & promotions• New things to try• Q&A/Live demos
Social Media Review
It’s Not Just for Little Susie
The ROI of Social Media
General Benefits of Social Media
• It’s FREE!• Builds deeper relationships• Increases brand awareness • Broadens your network• Helps SEO• Increases website traffic• Can help reach journalists/media• Empowers fans to be viral ambassadors
for your brand
Source: Social Media for Tourism Pros
What Is Arts & Culture?
What Is Arts & Culture?
What Is Arts & Culture?
Good Examples
Share Critics’ Reviews
Ask Your Network
Ask Your Network
Ask Your Fans
Get Social
Promote Featured Artists
Show People Having Fun
Post Your Events
Offer Discounts & Deals
Use Your Profile Photo To Promote
Collect Photos with Flickr
Time-Saving Tools
RSS Feeds – Feedburner.google.com
RSS Feeds – TwitterFeed.com
RSS Feeds – TwitterFeed.com
RSS Feeds – TwitterFeed.com
RSS Feeds – TwitterFeed.com
HootSuite – Schedule Posts
HootSuite – Schedule Posts
HootSuite – Schedule Posts
HootSuite – Monitoring
Ping.fm
Ping.fm
Facebook to Twitter
Tools & Utilities
Hyper Alerts
Hyper Alerts
Hyper Alerts
Nutshell Mail
Nutshell Mail
Nutshell Mail
Twitter Chats with TweetChat
Twitter Chats with TweetChat
Photo courtesy of aafromaa on Flickr.
URL Shorteners – Bit.ly
URL Shorteners – Bit.ly
Clever Contests&
Promotions
Facebook Contests
Facebook Contests
Facebook Contests
Facebook Contests
Gowalla Contests
Gowalla Contests
Foursquare Scavenger Hunt
Foursquare Scavenger Hunt
Social Scavenger Hunts with SCVNGR
QR Code Tours
New Things To Try
Social Couponing
Social Couponing
Social Couponing
Social Couponing
Location-based Apps
Location-based Apps
Location-based Apps
Location-based Apps
Location-based Apps
Location-based Apps
Location-based Apps
Location-based Apps
QR Codes
QR Codes
QR Codes
Grace photo courtesy of Steve Butman Photography
QR Codes
QR Codes
QR Codes
QR Codes
QR Codes
QR Codes
Q&A&
Live Demos
Where To Find Me
Old School:• Phone – 512.473.3513• E-mail – [email protected]
New School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – http://www.facebook.com/ColoradoRiverTrail• Flickr – http://www.flickr.com/groups/ColoradoRiverTrail • Foursquare – http://foursquare.com/pagetx• Gowalla – http://gowalla.com/users/pagetx (personal), http://gowalla.com/users/ColoradoRiverTrail (work)
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