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Telecom Scenario of EuropeTelecom Scenario of Europe
Syndicate - 5
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Consumer Preference (Kano Analysis)Consumer Preference (Kano Analysis)
LinearLinearExcitementExcitement
BasicBasic
Customer SatisfactionCustomer Satisfaction
Perf ormancePerf ormance
SMS
Voice
Internet Browsing
Premium VoicePremium SMS
High Speed Internet
International Roaming
Video Service
Gaming
Emergency service
HD Voice Service
Unlimited Free
SMS/VoiceFree Home Calling
50Mbps
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RegulationsRegulations
NRAs are participants of a soNRAs are participants of a so--called Europeancalled EuropeanRegulators Group (ERG)Regulators Group (ERG)
Euro
pean Electro
nicCo
mmunicatio
ns Market(s)Euro
pean Electro
nicCo
mmunicatio
ns Market(s)Authority or EECMA was proposed in 2007Authority or EECMA was proposed in 2007
Body of European Regulators of ElectronicBody of European Regulators of ElectronicCommunications (BEREC) in 2009Communications (BEREC) in 2009
It also allows member states to set minimum qualityIt also allows member states to set minimum quality
levels f or network transmission serviceslevels f or network transmission services The law allows member states to disconnect internetThe law allows member states to disconnect internet
users f or illegally downloading copyrighted materialusers f or illegally downloading copyrighted material
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European Electronic CommunicationsEuropean Electronic Communications
Market(s) AuthorityMarket(s) Authority
Pricing and supply conditionPricing and supply condition
Number portabilityNumber portability
Network and inf ormation securityNetwork and inf ormation security
Emergency calls (112)Emergency calls (112) eAcessibilityeAcessibility
Power and resources to NRAsPower and resources to NRAs
Promoting wireless economyPromoting wireless economy
Spectrum ManagementSpectrum Management
Digital DividendDigital Dividend
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Major Events/DisruptionsMajor Events/Disruptions
2009 : 4G (LTE) launched in Scandinavia by TeliaSonera
2008 : Game changing G1 phone launched by T-Mobile
2007 : T-Mobile launches iPhone
2005 : First multi channel mobile television, MobiTV launched in UK
2004 : 3G subscriber reaches 2.6 million
2004 : Satellite communication fully liberalized 2004 : Price war in mobile and Broadband space & internet penetration : 25%
2003 : Mobile Penetration crossed 100% (Italy , Luxemburg)
2002 : Launch of WCDMA (Italy & UK)
2000 : 3G Auction started
2000 : T- Mobilewith nGames launched QuickStart Program
2000 : First advertisement News headline on SMS
1998 : Mobile Payment trail Finland & Sweden
1998: First ringtone downloaded in Finland (Elisa)
1993 : First person to person SMS sent in Finland
1992 : First Intnl roaming agreement between Vodaf one (UK) and Telecom Finland
1991 : first GSM network launched in Finland
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Mergers and AcquisitionsEuropean telecoms operators concentrated on deals within Europe, notably in West,
Central and East European countries, and selected operators diversied their low
growth business at home by extending into regions like Africa
Key reasons f or M & A
Emerging markets
Costly Investments in infrastructure ( NGN)
Ref: M&A Telecom Insights 2010 PWC
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Deal volume was highest in Russia(79). Deal activity rose by 68% in 2009 over2008 - Acquisition of a 30% stake in Rostelecom by the Russian DepositInsurance Agency and the Russian development bank, Vnesheconombank, f or1.5 billion.
- Russian government took an active role by acquiring a 20% stake in
the Indian mobile network Sistema Shyam TeleServices Ltd f or 530m.
The consolidation of Germanys xed-lined market continued in 2009.
A total of 31 telecoms deals involved German companies as either a target
or an acquirer a drop of 23% from the 42 deals of 2008.
The joint venture between the mobile phone subsidiaries of France Telecomand Deutsche Telekom in the UK
Acquisition of Sunrise by Orange Switzerland
Takeover of the mobile telephony activities of Holland's KPN in Belgium byMobistar
Senegalese mobile phone company Sonatel by France Télécom in April 2009
Spanish telecom Telefónica's (TEF) $9.6 billion takeover of Brazil's No. 1mobile-phone operator
Ref: M&A Telecom Insights 2010 PWC
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Telecom Trends
Ref: Europe Digital Report 2010
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Key Trends contd
Broadband technologies xDSL is popular technology contributing 30.5% of total
broadbandofferings f ollowed by fiber which is 26.2% and cablewhich is 24.7%
4G technologies Increase in LTE rollouts (in several Member States the 800 MHz
frequencies are being freed up, European carrier Telef onica plans to roll out in 6 countries)
- Several mobile WiMax (IEEE 802.16e) operators, including Clearwire, Sprint,
and Yota, have recently announced interest in LTE TDD.
Convergence New services in Fixed Mobile Convergence ,Providers like BTFusion, Deutsche telecom, Verizon Business gearing up
- IPTV As of 2009 Europe continues to lead the IPTV success
storywith a 51% growth over the12 months leading up to July 2009. In Q2 2009,
6% growth in Western Europe where France remains the champion IPTV
country and 12% in CEE, where new services in countries such as Poland, Czech
Republic, Slovenia and Russia are in demand.
Femto cells Growth in deployment, with companies like Vodaf one service,
which is f ocused on business customers, Telef onica O2which is targeting at
residential customers. AT&T is experimenting .
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Telecom Ecosystem
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Key Players End User Terminal Nokia ,Motorola ,Palm Apple ,HTC,
RIM ,Samsung Network Equipment Vendors-Ericsson,NSN,
ALU
Cellular Service Providers Vodaf one , BT, Telef onica,T-
Mobile,Telenor etc Satellite Service Providers Kempa Satellite
Networks,Bluestar (Spain), Skyway( Germany)
Wireline broadband providers BT broadband,
Broadband Spain Service Delivery Platf orm - HP Service Delivery Platf orm
(SDP) 3.0 , Devoteam Teligent SDP ,Erricsson SDP
OSS/BSS Providers Accenture, Capgemini, IBM
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What can be next??
Cloud Computing surge- The 451 Group presented
cloud computing adoption trails in Europe and Asia. About 57% op
spending is in the United States with 31% in Europe and 12% in Asia. The
numbers get even more polarizedwhen you only look at the adoption f or
infrastructure as a service. A full 93%o
f spending is in the United Stateswith 6% in Europe and 1% in the United States
Fibre Deployments - In 2009, Western Europe had only
about twomillion fibre broadband subscribers - a very low penetration
compared to North America and Asia Pacific
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Thank YouThank You