What is Pinterest? Virtual Pinboard.
– Organize and share all the beautiful things you find on the web – See pinboards created by other people – Get inspired, inspire others – Promote your business, expertise, connect with
audiences
No. 3 Social Network in the U.S.
1. Facebook: 7 billion 2. Twitter: 182 million 3. Pinterest: 104 million 4. LinkedIn: 86 million 5. Tagged: 72 million 6. Google+: 61 million
Source: Experian, The 2012 Digital Marketer: Benchmark and Trend Report
Pinterest is Open for Business
Pinterest is Open for Business
Pinterest for Business
– Set up a profile – Start creating boards, add descriptions – Plan strategically: think of your audiences – Mix it up: expertise, brand, culture – Follow, repin and like
Tools
Goodies: http://pinterest.com/about/goodies/ – Pinterest App for Mobile – “Follow” and “Pin It” buttons to add to your
website
What to Pin
– Visually engaging images that showcase well – Your products and projects – Life in the office, volunteering/community – Articles, e-guides, e-books, white papers – Audience-specific targeted boards – Expertise-related boards
How to Pin: “Pin It” Browser Button
How to Pin: “Pin It” Browser Button
How to Pin: Repin
How to Pin: Upload
How to Pin: Edit Pin
Pinning Best Practices
– Give credit where credit is due – Check all pins and repins to makes sure they
click-through to the original source – Use the description section and put the URL in
the description – boosts SEO
Pinning Best Practices
Happy Pinning!!
http://pinterest.com/substance151
http://pinterest.com/idacheinman
Ida Cheinman, Substance151 Benefit LLC [email protected] @substance151 @idacheinman www.substance151.com ../substance151 ../substance151 ../company/substance151 ../in/idacheinman gplus.to/substance151
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