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Stable International is an independent property development company that is in the business of creating special, inspiring projects and co-creating and initiating area developments.

Stable International is a property development company that operates at the cutting edge of retail and leisure. Our organisation has a strong international orientation, is experiencing rapid, controlled growth and works independently or in partnership with specialist co-developers. In this way we create the most favourable starting position for projects to deliver added value both today and tomorrow, for investors, tenants, consumers and residents.

At the cutting edge of retail & leisure

Identity has a crucial part to play in the development of locations and projects.

An important aspect of this is the development of a name that is not only in

keeping with the ambitions of the area, but also provides for a significant loading

of all the activities, both now and in the future. A name that can grow into

a brand capable of bringing about a series of carefully directed associations in

the target groups. This brand development, or branding, has everything to do

with the desired positioning and all of Stable International’s projects illustrate

the added value that this marketing approach can realise.

Developing is growing

gezellig winkelstraatje

Identity & Branding

Stable International’s approach to the

different projects is inspired by the realisation

that as a property developer we have a

responsibility that goes beyond construction

time alone. Our projects result in spatial

statements with a major impact, both short

and long term, which is why we work on a

long-term involvement basis. Project and

area development is not just about planning,

construction and departure. Real develop-

ment takes time – time to establish that the

basic principles prove their value in practice,

time to continue developing the support and

time to reap the benefits of the commercial

development and growth of projects.

Our permanent involvement, area development-

oriented approach and use of sales-related

letting show that as a property developer

we really are also partners in business and

remain involved.

Long-term involvement

Room to do business

In shopping and outlet centres in particular professional management is vitally important to the

successful functioning of a centre. Through its years of involvement with outlet centres Stable has

built up outstanding know-how in many subsectors of this market segment. Our team has acquired

years of experience in shopping centre management. Stable contributes this knowledge to the local

management teams so that centre management can take full advantage of this wealth of experience

and immediately be brought up to a very high standard. The local management teams use clear

Key Performance Indicators and of course current business to monitor visitor flows, sales and the

performance of the tenants. It is important that centres remain safe and clean to give visitors that

pleasant, welcome feeling. Our management teams also look after the training of tenants’ shop staff

and the development of commercial and publicity campaigns.

Centre management is doing business

A good range of branches is essential if optimum appeal is to be created in all shopping and outlet centres.

Where branches of given brands are absent and are not made available by the market, we go a step further

in our involvement and entrepreneurial spirit. In these situations we use a retail subsidiary to enable us to

undertake the missing retail activities at our own expense and risk. Since they have proved very successful

in practice, we are further expanding these retail activities in the countries where we operate. The experience

we acquire from them is used in our management teams, but also in the development of new shopping

centres by Stable, giving rise to an optimum synergy between all the activities within Stable International.

Retail activities

LeasingStable International uses its own team to pursue leasing activities. Over the years we have

built up a wide national and international relationship network, which is the most important

basis for the outstanding results in the leasing of both outlets and shopping centres.

Our long-term involvement in projects means that not only the leasing percentage, but also

the range of branches and the quality of the tenant and the contribution made to the long-term

success of the centre are of decisive importance. Stable has proven to be an enterprising and

innovative partner in the recent past, as is evident from the international tenant base that

Stable has selected as exclusive partners for entering the Dutch market. Stable’s partners include

MediaMarkt, Marktkauf and Toys ‘R’ Us, companies with a high degree of complexity when

it comes to size and location in relation to required use. Stable has broken new ground in the

Netherlands in this regard.

Stable has broken new ground in

the Netherlands

For each project Stable International assembles a team of specialists – urban planners, architects,

landscape designers – capable of developing distinctive solutions in partnership with it. Stable’s input

consists of its years of experience and the ability to keep thinking fundamentally out-of-the-box.

This results in a distinctive combination of talent and leads to spectacular results that confirm

Stable’s reputation as an innovative property developer.

Creation, looking at things differently, seeing things differently

werkmaquette

International focusStable International is a property developer with a strong international orientation.

We have introduced global brands such as Toys ‘R’ Us, Decathlon, MediaMarkt and

Marktkauf to the Dutch market. The Factory Outlet concept was successfully introduced

in the Netherlands by Stable, Batavia Stad becoming the first FOC in the Netherlands

in 2001. For us the brands operating in the outlet sector are not tenants but partners,

partners from whom we can learn and who in their turn rely on our expertise.

This partnership is the basis for close cooperation on new developments.

Stable now also operates as a property developer across the border and is involved

in the development, construction and management of various fashion outlet centres

in Germany, for example.

Results from the past are the best guarantee for the future

Finding forms that combine function and perception

Self-evidencies soon take on a life of their own and

form a barrier to innovative solutions. Every one of the

requirements of different users, cars and the public space

is a contrast that can be solved by looking at the space

in a different way.

Creation

Cases

Area developmentUsually the authorities commission urban planning consultants to shape an area

development. In Lelystad Stable International took the area development initiative

itself and in Amersfoort-Vathorst even dared to replace an urban planning vision

already elaborated with a completely new, innovative and contemporary plan.

Stable International drew up a master plan for both these major projects and is

also developing them under the urban development plan that the company also

drew up. The development of both areas is in full swing in accordance with the

master plan initiated and drawn up by Stable. Stable International has proven to

be capable not only of initiating intrinsically good and realistic area developments,

but also of actually developing and operating them. In both cases they are

developments that can fulfil the desired high ambition level and be valued by

the residents, consumers, authorities and businesses for their atmosphere, aura

and success in socio-economic terms.

overzicht

The urban development plan for the centre of Vathorst

originally provided for a covered shopping centre as

a separate development, a railway station and an

enclosed complex of schools, library, sports hall and

more minor government provisions, spread without

connection across the wide plan area.

Stable International took the initiative to modify

the urban development plan radically. As the driving

force Stable drew up a new master plan for the centre

of Vathorst in close cooperation with the City of

Amersfoort, the Vathorst Development Company and

client MAB. It is now a centre that functions as the

beating heart and the living room of this new urban

district of Amersfoort of more than 30,000 residents.

Every conceivable function that belongs in such an

urban district is represented: railway station, schools,

sports hall, library, services, catering, crèche, living

and shops. They are integrated and interwoven in such

a way that the centre is a pleasant place to be at any

time of the day. Adjoining premises have been included

in the master plan and every subarea of the plan is

executed as intended. It is not the simplest and most

obvious way that has been chosen, but quality.

The integration of buildings, the use of different height

levels within the area and car traffic have not been

ignored, but have been included in the development

as serious functions. The first major projects and

subareas were completed in 2009.

Amersfoort - Vathorst centre development

The central thought behind the new centre of the Amersfoort development area Vathorst

was the realisation of a mixed-use project. Different functions are combined in a single plan:

a school, the municipal information centre, the library, a church and housing.

Stable International, on behalf of MAB, collaborated on the master plan for the 150,000 m²

with Attika Architects for supervision and architecture and Handle with Care for the public

area. This resulted in a functional but above all pleasant, attractive environment where the

consumer and the local residents take centre stage. Of course, this means that the customer

must also be able to park his car conveniently for a quick purchase. The car is a given and

an economic factor of great importance for the proper functioning of a shopping centre.

We have expressly chosen accessibility in combination with smart parking facilities, a choice

with which not only consumers but also businesses and residents agree.

Vathorst urban district centre

Vathorst Centre, a CoCktail of funCtions

At the end of the 1990s Stable International took the

initiative to develop the first Factory Outlet Centre

in the Netherlands on the coast at Lelystad, an area

consisting of a green plain with just the small

Batavia Yard and the former Polder Museum.

It was an infrequently visited area on the coast with

an abundance of space and potential.

The arrival of Batavia Stad Fashion Outlet on the

Lelystad coast has given the area an enormous boost.

More than two million people visit the outlet centre

each year. The former Polder Museum has now been

extended and refurbished under the name Nieuw Land

Heritage Centre. Following the completion of a replica

of the Batavia, the reconstruction of De Zeven Provinciën

(The Seven Provinces), the flagship of Admiral de Ruyter,

is now under way at the Batavia Yard. The City of

Lelystad worked closely with Stable to produce an

urban development plan, which Stable International,

in association with its development partners Amvest,

Rabo Vastgoed and Van Wijnen, used as a basis to

create new opportunities for the area and to produce

a plan for Batavia Harbour with high quality housing

and commercial facilities. The harbour has now been

enlarged, functioning as an important visitor’s harbour

and providing a home to the Brown Fleet - a collection

of special antique ships. The high quality housing to

a Krier & Kohl design is being built in phases; the first

block of 80 apartments has now been taken into use.

Lelystad - Batavia Stad/Batavia Harbour Coastal Strip

Batavia Stad Phase l

Batavia Stad Phase ll

Batavia Stad Phase III

Parking more than 2000 places

NLE Museum

Park

Hotel development

Batavia Wharf

RACM Lelystad

Mexx outlet

Housing development Batavia Haven

BEEC (BataviaStad Event & Exhibition Centre)

Restaurant

New yachting club

Future leisure development

The old historic wooden sailing fleet

BEEC Phase I

Phase II

Phase III

Park

The City of Lelystad has refurbished the public area to a high standard and Stable International

will shortly be unveiling its plans for a new development in the area: the BEEC, that is the

Batavia Stad Event & Exhibition Centre. This project will supplement the area developments

and will attract many visitors each year. A new hotel on Batavia Harbour will complete this

part of the plan.

With its innovative ideas in Lelystad, Stable International has proven to be the initiator not only

of a project, but also of a complete area development. Ideas that do not specifically focus on a

single project but on the project and its environment. We have not however left it at making plans,

but have also actually implemented and realised them at our own expense and risk. And more

importantly, the operation has remained entirely for our own account.

Batavia Stad

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Phase II

Phase III

With more than two million visitors a year Batavia Stad, the Factory Outlet Village built in old-Dutch

style, now occupies a top five position on the list of most visited attractions in the Netherlands. It has

been a great success since its opening in 2001. The original 14,500 m2 of shopping and catering facilities

has been extended towards the Markermeer with an additional 6,500 m2: Batavia Stad Phase II.

Built in a mixture of classical Dutch styles, this expansion continues the historicising character of

Batavia Stad. Traditional stepped gables and white patrician buildings, alternating with style elements

of the traditional Beguinages, provide for a special atmosphere and quality. This expansion provides

a natural link to the newly developed waterfront, with its eye-catching Polo Ralph Lauren and La Place

building. Batavia Stad Phase III, an exclusive 5,500 m² expansion with 25 shops, was opened in

February 2009. Chic curved shopping streets, wrought iron, luxury shop fronts, characteristic 50-year-old

plane trees and unusual shops add aura and grandeur.

The position that Batavia Stad now occupies is the result of a clear vision and an attractive range of top

brands at sharply reduced prices. At its launch the outlet shopping phenomenon provoked the inevitable

controversy; it was feared that outlet shopping would mean the end of the regular retail trade.

Time has shown the impact actually to be a positive one that also creates additional employment.

The Factory Outlet Centre concept is on solid ground in the Netherlands, Batavia Stad, which now acts

as a strong regional feeder, being both a showcase and the ultimate reference in this regard.

The shopping centre in the centre of Lelystad has also benefited from this, having recently undergone

complete redevelopment and extension.

Continuing development

Constant coordination with users is important for optimising formulas. At Batavia Stad this led to a

second phase in which we gave the tenants the opportunity to set up their shop windows more in line

with their corporate identity by replacing the barred windows with larger glass elements. An alteration

that led to demonstrably more shop visits and sales. In that second phase we also laid out the public space

differently: more seats, more greenery and more play facilities. These elements brought a new rhythm to the

shopping streets, leading to a significant improvement in the average length of stay. Barely six years after

completion of the first phase investment was also put into reorganising the public area and facade elements

of this area to raise it to the quality level of the expansion.

Leading fashion brands with attractive discounts (30 to 70%) in combination with varied

and attractive catering facilities provide for a unique and permanently up-to-date success formula.

The expansion illustrates the strength and the power of Batavia Stad.

Marketing team

At Batavia Stad a team of marketers works on

the marketing strategy, such as promotions, events,

advertising and publicity. At the same time our staff

provide training for tenants’ sales staff and supervise

in-store campaigns and the development of

merchandising. The Tourist Manager in the team

works closely with the surrounding museums and other

attractions to encourage tourists to visit Batavia Stad.

The Operations Manager is responsible with his staff

for maintaining the high level of quality, cleanliness

and safety that is so valued by visitors.

Batavia Stad Academy

People make the difference, in factory outlet villages too. We use our

experience in the education and training of the sales staff of our existing

and future tenants. In this way we make an important contribution to

the continuing development of the high standards that our business

partners and visitors to the outlets appreciate. Batavia Stad Academy is

the latest example of this, in a unique partnership between Batavia Stad

Fashion Outlet and the Flevoland Regional Training Centre, where a

certified upper secondary vocational training course for retail staff is

given. In 2010 a start will be made on a higher vocational training

course in conjunction with Stenden University in Leeuwarden.

Retail LinqOur own retail organisation runs shops of familiar fashion brands that do not want

to undertake this activity for their own account, an example of entrepreneurship going

off the beaten track. Vertical integration in due form. In this way we not only have a

better idea of the opportunities and threats of our tenants, but we have also identified

ourselves with them.

The new consumerThe advance of shopping outlet centres and villages, where the manufacturer serves con-

sumers directly, without the intervention of wholesalers, is in keeping with the spirit

of the age. The internet, as engine of the service economy, has provided for a high degree

of transparency and increasingly demanding customers. Consumers know far better what

is for sale and pursue a particular shopping experience. The various outlet formulas offer

a combination of factors to which the modern consumer is sensitive: ease of access, safety

and cleanliness, variety of catering, attractiveness of range, big brands and discounts.

The Factory Outlet concept is in keeping with the altered view brands have of distribution.

In this regard they are increasingly seeking a multi-channel approach direct from producer

to consumer, using the internet and their own dedicated stores and outlets.

Wiedemar Fashion OutletRising up 20 minutes by car from the city of Leipzig is Wiedemar Fashion Outlet, a factory outlet centre

located directly on the exit from the A9 motorway (from Berlin to Munich) and close to Leipzig Airport.

Following the fall of the wall, the region is developing rapidly into a special economic centre with a hinterland

formed by the 4.2 million residents. Major international companies are choosing this part of Germany, which is

developing tempestuously following a large-scale reorganisation.

Wiedemar Fashion Outlet is characterised by striking colourful elements, high shop fronts and a roof and

facade design that makes a special interplay with the incident northern light possible, combined with elements

of industrial design. The covered centre of more than 15,000 m² with only shops on the ground floor occupies

an inviting, eye-catching position right on the motorway.

Stable is working with Bartels Consulting Architects of Magdeburg on this project. Squares and grounds

are being designed and laid out by the Amsterdam landscape architects Handle with Care, which also signed up

for the reorganisation of the open spaces of Batavia Stad Outlet Shopping.

Wiedemar provides space for more than 60 shops and has more than 1,500 parking spaces.

Saale

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Eilenburg

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Bitterfeld

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Jena

Leipzig

Halle

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WiedemarLeipzig Airport

Innovative development

Montabaur Fashion Outlet MONTABAUR

F A S H I O N O U T L E T

Mannheim

Koblenz

Bonn

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Montabaur

FrankfurtFrankfurt

KölnKöln

Directly on the A3 motorway and right next to the ICE train link between Cologne and Frankfurt am Main

is Montabaur. This town with a high-tech railway station opens up a catchment area of around 12 million

residents. This makes the Montabaur Fashion Outlet an especially promising project.

The town of Montabaur has a perfect location in the Westerwald, between the rivers Rhine, Sieg and Lahn.

It is a popular recreation area with all the space and perfect infrastructure for a successful Fashion Outlet Centre.

The Montabaur Fashion Outlet will cover 13,500 m2 altogether, providing accommodation to 70 brands and

having more than 1,200 parking spaces. A start on the construction of Montabaur Fashion Outlet will be made

in the summer of 2010, with the opening scheduled for the summer of 2011.

Stable International Development BV

Hardwareweg 26, 3821 BM Amersfoort Netherlands

+31 (0)33 - 450 40 30

www.stable.nl info@stable.nl

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