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Spread the Word! How to Leverage the Use of Social Media During Events

Gerrit Heijkoop Executive Partner

How Can I Be Social (HCIBS)

#SiteGlobal

#SiteGlobal @GHeijkoop


Gerrit Heijkoop How Can I Be Social (HCIBS)

Twitter: @HCIBS or @GHeijkoop Facebook: /HCIBS E-mail: [email protected]


Agenda 1. Why bother about Social Media during events? 2. How to facilitate, stimulate & reward during events? 3. What will you do next during events?

Learning Outcomes • The importance of tapping into the 2nd degree network • Things to organize during your events to engage online • Examine creative ideas for leveraging social media


story


you

Where do you stand?


“I am doing pretty well on Social Media”

Agree Disagree


“I am doing pretty well on Social Media”

Agree Disagree

1.Why are you standing where you are standing?

2.What would you need to move further to the right?


why


SHARE!

2005

2013


40.000 90.000 120.000


how


how





what


how


Me and …?


Me and …?


Me and …?

wait …


What are we doing?










#exercise

What is your Mickey Mouse and your ‘castle’?


Checklist for your next event

1.Facilitate: Icon, Backdrop & Action

2.Stimulate: Hostess, Hash-tag, Offline Reminder

3.Reward: Contest, VIP-treatment


How Can I …


Before we go…


#reflection apply to your own situation

I am going to …




Please, remember the survey …


receive slides & e-book “Social Media Checklist for Events”

[email protected] twitter: @GHeijkoop #SiteGlobal


Gerrit Heijkoop How Can I Be Social (HCIBS)

Twitter: @HCIBS or @GHeijkoop Facebook: /HCIBS E-mail: [email protected]

Spread the Word! How to Leverage the Use of Social Media During Events

Gerrit Heijkoop Executive Partner

How Can I Be Social (HCIBS)

#SiteGlobal