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Presentation on SWOT analysis
presented by Niaz Sahil
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INTRODUCTION
A tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straight forward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results.
Dept of MBA, Jain College of Engineering. 3
ANUSHA K TUKE
Department of MBA, Jain College of Engineering.
2013
SWOT ANALYSIS OF MTN
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INTRODUCTION
• MTN Group• Telecommunication company• MTN Group, formerly M-Cell, is a South Africa-based multinational mobile telecommunications company, operating in many African, European and Middle Eastern countries• Type Public• Founded 1994• Headquarter / Johannesburg, South Africa
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STRENGTH1.Support sales activities
by understanding customer's business,
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2.Strong brand nameE.g Afghanistan Areeba Iran Irancell
STRENGTH
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3MTN almost cover whole Afg. Today, MTN network reaches 240 cities and towns across all of Afghanistan's provinces. MTN covers over 60% of the populationFirst position in 2012 among {7}
STRENGTH
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1.Limited global operations As of early 2012, MTN network ……was active in 21 country
Luck of advertisement
WEAKNESS
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2.Growing mobile and internet market across the globe
OPPORTUNITY
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competitor in the market
THREATS
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THREATS
Security threats
Dept of MBA, Jain College of Engineering. 13
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