annual, month-long event involving the growing of moustaches during the month of November to raise awareness of men’s health issues, such as prostate cancer and other male cancers. More details: www.movember.com twitter.com/movember
#MOVEMBER
the power of
PHOTOGRAPHY!Photo: Wakatobi, Indonesia!One of the best destination for diving in Indonesia. From Jakarta, fly to Makassar and then Bau-Bau. Photo taken by: me.
Save time, pay less, travel with Wego! – www.wego.co.id
When it contains link, every status update will turn into Page Post Link.
PAGE POST LINK
OLD
How the old page post link shows the image.
How was it? Image was small, poor engagement, less viral reach than photo post and status post. The poor performance makes Social Media Managers prefer to use Photo Post and include link (with shorten URL) on the post.
PAGE POST LINK
NEW
How is it? New link post looks awesome, larger click-able area, engagement improves significantly, number of link click also increased by 50%. Facebook also allows you to choose the photo from the website or upload it from your hard drive.
POST ENGAGEMENT RATE
TOP 5 FACEBOOK BRANDS BY
socialbakers Facebook Pages in Indonesia Regional Social Report October 2013
Did you know? A new study from EdgeRank Checker shows that the new link images format that the social network company rolled out in September, have generated more than 69% more clicks than the previous format, where the image was just a thumbnail.
NEW LINK PAGE
STUDY
POST
the power of
VIDEOGRAPHY!Photo: Rinjani, Indonesia!Located in Lombok Island, Rinjani has stunning view when you climb it. You can choose 1 to 3 days track. Photo taken by: @wiranurmansyah
BY ONLINE VIDEOS TRAVELERS ARE INSPIRED
Video has an important part to play in shaping views about the destination, with 1 in 2 Leisure and 2 in 3 Business travellers having seen any videos about their destination. Use of video as a specific information source is fairly minimal – indicating an opportunity for growth to connect with travellers. –Google Indonesia
65%!Business travelers have seen videos about their destinations
56%!Leisure travelers have seen videos about their destination
Source: Google – OTA Indonesia Research, July 2013
78!73!
58! 55!49! 46! 44!
30!
Information about the destination
Accommodation reviews
User experiences Videos from online travel companies
Information about the accommodation
TV shows/ads Inspiration/ideas Other videos
VIDEOS WATCHED TYPES OF
Source: Google – OTA Indonesia Research, July 2013
AND VERY INFLUENTIAL VIDEO ARE ACTIVELY SOUGHT
88%!agree that online videos
strongly motivate them to travel to a destination
77%!agree that online videos
strongly influence their decision on what accommodation to
choose
81%!agree that online videos
strongly influence them when deciding where to go on
holidays
Source: Google – OTA Indonesia Research, July 2013
the power of
MICROBLOGGING!Photo: Rinjani, Indonesia!One of the best destination for diving in Indonesia. From Jakarta, fly to Makassar and then Bau-Bau. Photo taken by: @wiranurmansyah
next session:
CASE STUDY!Photo: Ambon, Indonesia!My hometown. It’s all-in-one destination: great food, stunning beaches, and has more than 30 dive spots. Photo taken by: me.
3,5hrs flight from Jakarta. You can fly with Garuda Indonesia, Lion Air, Sriwijaya Air.
MALUKU IS A BEAUTIFUL ISLAND IN EAST OF INDONESIA
Sectarian conDlict broke out in Maluku in January 1999 until February 2002.
Claimed more than 6,000 lives and
displaced 700,000 others.
Image: npr.org!
10 well-known and creative travellers, are brought together for the #BarondaMaluku mission. Contribute to promote Maluku using their expertise.
THE TEAM: 10 TRAVELLERS
Marischka Prudence and Riyanni Djangkaru are Indonesia celebrities with more than 350,000 followers on Twitter. Dayu Hatmanti is “Miss Scuba International”.
@marischkaprue @r_djangkaru @dayuhatmanti
INFLUENCERS TEAM
Atre is a travel journalist. Herajeng is the travel writer who has published her own book. And Indohoy is a blog dedicated to travelling in Indonesia (in English).
@atre7 @BackpackerNotes @indohoy
CONTENT TEAM
Barry Kusuma is one of the most famous travel photographers in ID. Giri Prasetyo is an excellent travel videographer and Ferry Rusli is an underwater specialist.
@barrykusuma @ferryrusli
@giri_prasetyo
CAMERA TEAM
10M!Daily impressions for
#BarondaMaluku hashtag
13.5M!Guaranteed impressions when you buy Promoted Trend from Twitter for $10,000 per 24 hours.
Comparison:
AND TIPS CLOSING STATEMENT
Photos and video are the king of tourism destination social marketing from an inspiration & awareness point of view.
Try the new Facebook Page Link Post to engage your audiences and also drive traffic to your site.
Identify and engage travel key opinion leaders in your market. Let them talk about you in their own words.
Social media marketing is crucial these days, but it’s even greater if you integrate it with other marketing channels.