Project Socialize, LLC 2010
© Copyright 2010
“Social Media puts the “public” into PR and the “market” into marketing.” ~ Chris Brogan
� Social media are the social aspects of the web 2.0 applications: participation, openness, conversation, community and connectedness. ~SpannerWorks, 2007
� Social media are platforms for interaction and relationships, not content and ads. ~Mashable, 2008
� The online forms of communicating to the masses, which include: � Blogs � Microblogs � social networking sites � Podcasts ~PC Mag
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� Blogs – websites that contain entries/articles in reverse chronological order
� Microblogs – websites that contain brief entries
focused on daily activities
� Social networking sites - the informal development of contacts or exchanging of information with others online
� Podcasts - An audio broadcast that has been
converted to an MP3 file or other audio file format for playback in a digital music player.(3)
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Additional platforms: � Social bookmarking - Ranking a website by
users who like the content rather than by the total number of links to the site.(4)
� Social aggregators – Websites that pull together information from multiple social media platforms into a single location, or helps a user consolidate multiple social networking profiles into one profile.(5)
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� Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010
� Facebook's awareness is 88%
� 7% of Americans (17 million persons) actively use Twitter
� 41% of Americans maintain a profile page on Facebook.
� Nearly two-thirds of active Twitter users access social networking sites using a mobile phone
� 51% of active Twitter users follow companies, brands or products on social networks
� Changes in customer buying behavior. � Increased word-of-mouth marketing.
Create a Strategy
Determine Target Sites
Develop a Network
Maintain a Presence
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� Successful use of social media: ¡ Incorporate into your marketing plan,
¡ Educate yourself and staff,
¡ Allocate time to listen – engage – maintain,
¡ Measure your results,
¡ Have fun!
ARE YOU?
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Nikki J. Means, CEO Project Socialize Phone: 513-779-2444 Email: [email protected] Website: http://ProjectSocialize.com Twitter: @ProjectSocializ Facebook: @ProjectSocialize YouTube: https://www.youtube.com/channel/UCvv_Ul9cpKVl1lR4VyxBu-g
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