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Social Media MarketingDINESH BABU PUGALENTHIWWW.DINESHBABU.ASIA
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Brand Awarenes
s
Connect & Engage
with Clients & Prospects
Overview - Social Media Marketing
“Social media marketing is a
marketing strategy to improve traffic,
Sales & brand awareness using
social sites.”
Increase Leads &
Sales
Customer
Support
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IPSOCIAL MEDIA MARKETING
Value - Trust GOALS - Platforms & Tools
Reach – Target - Content
What is Social Media Marketing
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7Why Social Media?Social Media is able to spread your creations, ideas & posts Instantly across the globe.
Previous days, it takes a lot of time to spread information.
But In present days, with the help of social media we can achieve it in ONE CLICK.
Nowadays people are very much passionate about social media.
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One message before Social Media…
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One message after Social Media…
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The message is distributed
acrossSocial
Media channels…
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15Incorporating Social Media Into Your Marketing Strategy
Are your customers likely to be online? Are you ready to handle negativity? How will you incorporate this into people’s daily jobs? How will you measure the results? How long are you willing to give it a try?
Are You Ready for Social Media?
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16SM history
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Who Needs Social MediaRESEARCHERS – CUSTOMERS – RECRUITERS – ORGANISATION & COMPANIES – ARTISTS – POLITICIANS
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18How Social Media can affect a brand
Facts and statistics about online behavior 81% of Shoppers Conduct Online Research Before Buying
74% of online adults use social networking sites.61% read online reviews before taking the “buying” step90% of people from 18-29 years old use social media
Given these pieces of information you must be aware of the power of social media and how much it can influence potential customers knowing these facts:
- Your target audience will look you up before dealing with you- They will look up other options before taking any steps - They are online most of the time and you must use that to leave an impression
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Promote Products or services
Build brand awareness and gain authority
B2B Targeting and reaching companies
Build relationships with customers
Connect with Existing clients
Target specific demographics & interest groups
How can you fit Social Media from different business perspective
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Social Media Marketing Plan• SETTING GOALS• DEVELOPING STRATEGIES TO REACH A TARGET AUDIENCE
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21Social Media Strategy
Objectives Platforms Target Audience Content strategy Analysis
Current state analysis Competitive analysis
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22Objectives
Increase customer base Generate leads Drive sales Build awareness Make money from your content Establish thought leadership Educate customers Customer-source part of your product development Reach internal communication
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23Identify Target Market
Who are your customers? What characteristics do they have? What age group do they come from? What are their spending or shopping habits? Do they shop online? What social media applications are they using?
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24Create a Profile or Brand
As you create your online profiles, think about your screen name
Website Domain Name – http://www.nextgenweb.org Twitter – http://twitter.com/netxtgenweb Facebook – http://facebook.com/pages/nextgenweb.org Delicious – http://delicious.com/nextgenweb E-mail – janedoe@nextgenweb
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25Decide on appropriate social media applications
Which ones are your customers using? Start with one - Understand it, utilize it effectively
and then expand your online presence Write good and appropriate content Build relationships; listen and engage with your
followers
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26Plan the time frame
Map out a schedule for updating content This should be accomplished on a regular basis Follow the schedule
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Social Media PlatformsMAJOR SOCIAL MEDIA & ITS ACTIONS
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28Select the Right Social Network
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29Select the Right Social Network
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30• Create pages• Make ads• Share pictures, articles, and videos• Comment, like, share
• Tweet• Retweet• Hashtag
• Boards• Pins• Pictures and graphics
• Join communities and network• Create content collections• Host Hangouts
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Best PracticesFACEBOOK & TWITTER
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32FACEBOOK
BEST PRACTICES:
• Publish regularly (at least daily)
• Include photos, links and media rich content when possible
• Create opportunity for engagement by posting stories, questions, and day-to-day highlights
• Encourage the community to share and engage
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BEST PRACTICES:
• Publish regularly (multiple times a day)
• Include links, mentions of other accounts, and hash tagged-keywords when possible
• Listen to relevant conversations and chime in when appropriate
• Build lists of targeted influencers to proactively engage with
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34Facebook Assets
Facebook Pages Facebook Groups Facebook Apps Facebook Ads Facebook Social Plugins
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35Social Media Marketing Cycle
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36How Facebook helped ola to expand its business?
Timeline : 9 Months Helps to target right audience ( custom targeting )Ad campaign :Type of Ads : Photo Ads & Video AdsCampaign Name : #ChaloNikloMission : To download Ola’s Mobile AppType of Facebook Ads : • News Feed• Right Column• Mobile Ads
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Target Audience : People Over 21 + Cities TargetingInsights : Just Five Weeks • Custom Acquisition Rate = Increased 3 times• Brand Related Mentions = Increased 4 Times• Sales Increased = 60%
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37Monitoring, Measuring, and Managing the SMM Campaign
Social media monitoring – Process of tracking, measuring, and evaluating a firm’s social media marketing initiatives
Social media analytics – Tools that help marketers trace, measure, and interpret data related to social media marketing initiatives
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38Parts of Social Media Strategy
Social networks Blogs Microblogging Wikis
Social bookmarking Recommendations
and reviews Forums
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39Future of Social Media
While 2015 was a great year for social media, 2016 is predicted to be even better. Here are some predictions on social media trends for the coming year.1. Advertising will become more prominent.2. Safety and security will be an emphasis.3. Niche platforms will rise and some will fall or get eaten by the Big
Three.4. Buy buttons will take over. Selling must become a real things in social
media.