Overview
Social Media’s effect in our world
How social media affects job search
Employer’s use of social media
Help employers find you online
How to make an online presence
Where to start
What to be careful about
What is Social Media? Web sites and other online means of
communication that are used by large groups of people to share information & develop social and professional contacts
* SOURCE: Dictionary.com
LinkedIn Facebook Twitter Blogs Any type of virtual interpersonal communication
What effect is Social Media having on our world?
“Social networking tools have shown their ability once again to unify us as human beings, and to bring out what is
most altruistic and empathetic in our natures.”
What effect is Social Media having on our world?
Egyptian Revolution of 2011 started with a plea on Facebook!
How will social media affect my job search?
Gain/lose credibility
Networking
Develop a personal brand
Find job leads
Does my online presence affect my job search?
NEARLY 75% of hiring managers and job
recruiters review online information about job applicants before making a hiring decision.
Of those, 70% said that they have rejected candidates based on information they have found online.
Do employers use Social Media for recruiting?
According to a 2012 Jobvite survey, 92% of U.S.
companies use social networks to find talent.
A full 90% of those employers have had success hiring someone through LinkedIn.
55% plan to invest more in social recruiting in the future.
47% 56%
87%
54%
67%
93% 2011 2012
Which Social Media sites do employers prefer?
92% of companies use LinkedIn to find talent, and 67% use Facebook and 54% use Twitter.
Is this a trend that will continue?
92% of employers actively hiring in 2012 currently use or plan to recruit via social networks (UP from 89% in 2011, and 78% 5 years ago).
In addition, 55% of hiring companies plan to invest more in social recruiting while only 16% will spend more on job boards and 31% will spend less!
SOURCE: Social Recruiting Survey 2011
How to help employers find you online
Fully utilize online presence
Establish a consistent personal brand
Get involved
Stay up to date
Fully utilize online presence
Create profiles on sites such as LinkedIn, Facebook and Twitter
Post your resume online– use virtual contact information
Write blogs
Link everything together!
Establish a consistent personal brand
Make sure your profile is professional and reflects the job you’re looking for across all social media platforms.
Your online resume should contain: Keywords Job Titles Qualifications Affiliations Links to websites, blogs
Establish a consistent personal brand
BECOME A SME!!
Blog about what you know
Research online sources – share on your sites
Answer questions in LinkedIn group discussions
Get Involved!
Join groups on LinkedIn
College Alumni organizations
“Like” targeted companies on FB
“Follow” companies on Twitter
Professional networking organizations don’t just meet in person anymore. Professional groups provide access to valuable information, job postings, and widen your networking capacity.
Stay up to date
Stay updated on all information, news and trends in your industry
Keep your personal information up to date
Be consistent and active!
Five-Step Process to Social Media Success in Job Search
1. Create a list of companies where your connections are working
2. Find openings in those firms
3. Message your connections for advice and recommendations
4. Thank connections for leads and ask about work culture
5. Make more connections by joining alumni or interest groups
SOURCE: TTG Consultants/ Carnegie Mellon University
Where do I start?? 1. Get a LinkedIn profile
– Make profile complete
– Make connections
– Join groups
– Follow target companies
– Make and ask for recommendations
– Ask and answer questions
– Stay updated on industry news and trends
– Participate in discussions
Where do I start?? 2. Start a blog – and blog regularly!
– Wordpress
– Blogger
– Blog.com
– And many others!
What do employers say IMPROVES my profile?
* SOURCE: Jobvite Social Marketing Survey 2012
80%
67%
50%
30%
Do “The PeekYou Test” Do this little exercise. Go to www.peekyou.com and enter
your name and city. What comes up?
This will be part of your ‘online brand’. Is this what you want perspective employers to see?
EEK! ME
What should I be careful about using Social Media?
Top reasons for rejecting candidates based on online info?
Illegal drugs, posts about alcohol consumption
Profanity, posts of sexual nature
Grammar/Spelling mistakes
Badmouthing former
employers
Recommended