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Presented by Darcy Knapp, MBA SEO Web Mechanics

Search social media for job seekers

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Page 1: Search social media for job seekers

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 2: Search social media for job seekers

Job Seeking Strategy DocsJob Seeking Strategy Docs

Cover letterResume Business ReferencesPersonal ReferenceseMail address etiquetteCell phone protocolPractice InterviewsElevator SpeechThank you notes

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 3: Search social media for job seekers

Professional ImageProfessional Image

Presented by Darcy Knapp, MBA SEO Web Mechanics

What unintended message is your email sending?

[email protected] [email protected] [email protected]

First Impressions Impact Action!!!

[email protected] [email protected] [email protected]

Page 4: Search social media for job seekers

What is the 1What is the 1stst thing . . . thing . . .

Users Believe what is Found in Top Search Results is Reality! iProspect, the Original(TM)

Did you gain their attention. . . .

What are they finding about you?

Is it good, bad or are you invisible?

Take Control!

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 5: Search social media for job seekers

Search: Where will you turn up??Search: Where will you turn up?? How do you CONTROL what Google Displays?

Presented by Darcy Knapp, MBA SEO Web Mechanics

The same way you Google your prospective

employers, they will Google

you . . .

What does your online reputation say about you?

Page 6: Search social media for job seekers

What is the 2What is the 2ndnd thing . . . thing . . .

What are they finding about you?

Are you protecting your profile?

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 7: Search social media for job seekers

Are you HERE?Are you HERE?

If facebook were a country it would have the 3rd largest population on the planet!

~Facebook is growing exponentially – recently announced 1 Billion users (Jan 2012)~

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 8: Search social media for job seekers

Facebook in the USAFacebook in the USA

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Page 9: Search social media for job seekers

Privacy Settings (Account)Privacy Settings (Account)

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 10: Search social media for job seekers

What does your Page imply?What does your Page imply?

Presented by Darcy Knapp, MBA SEO Web Mechanics

What is on your profile?

Update your privacy settings!

Should you hide religion, politics, favorites, sports teams?

If it means not getting the job, hide anything and everything that might be a factor!

Page 11: Search social media for job seekers

Control Your WallControl Your WallIs your wall employer friendly?

You can hide posts or block users from being on your wall as needed.

Rated “G” or a danger to the world. . . . Keep your wall squeaky clean!

Your mother might look at your wall someday too . . .

Take control of your wall for your own protection!

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 12: Search social media for job seekers

Update your Contact InfoUpdate your Contact Info

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 13: Search social media for job seekers

Facebook Support GroupsFacebook Support Groups

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 14: Search social media for job seekers

Own Your NameOwn Your NamePersonal Resume WebsitesPersonal Resume Websites

Be professionalKeep it simpleTrack your visitorsCheck for commentsLink to social mediaCustom or BasicGet out there!

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 15: Search social media for job seekers

Key Word Strategy: Your Resume SiteKey Word Strategy: Your Resume Site

Include key words in your pages Research key terms Professionally written copy K.I.S.S. Keep the site informative Educate the Recruiter Include video

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 16: Search social media for job seekers

Employment SitesEmployment Sites

CareerBuilder.com Monster.com HotJobs.Yahoo.com Indeed.com SimplyHired.com

LINKEDIN

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 17: Search social media for job seekers

LinkedIn has JOBS!LinkedIn has JOBS!

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 18: Search social media for job seekers

LinkedIn: Your Profile = Resume!!LinkedIn: Your Profile = Resume!!

Presented by Darcy Knapp, MBA SEO Web Mechanics

Get FOUND!!

Connect

Network

Share information

Find Job Postings

Locate Recruiters

Get past the Gatekeeper!

Join Support Groups

Page 19: Search social media for job seekers

Why LinkedIn Why LinkedIn

95% of Companies use LinkedIn as a primary research tool to find new employees

Create connections in your Vertical

Discover opportunities

Share Information

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 20: Search social media for job seekers

Find Your Best ConnectionsFind Your Best Connections

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 21: Search social media for job seekers

LinkedIn as a Research ToolLinkedIn as a Research Tool

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 22: Search social media for job seekers

Complete & Update your Profile (Resume)

Reach out to make new connections Make every inquiry professional Do not be afraid of rejection Every contact is a potential referral Answer every inquiry Be diligent in your follow up

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 23: Search social media for job seekers

The Power of YouTubeThe Power of YouTube

The #2 Search Engine

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 24: Search social media for job seekers

YouTube: Search & DiscoveryYouTube: Search & Discovery

Presented by Darcy Knapp, MBA SEO Web Mechanics

Video Resume?

Or

The most Embarrassing moment in your life?

Page 25: Search social media for job seekers

Do you Twitter ?Do you Twitter ?

January 2011

December 2011

140 Million Tweets/Day50 Million Tweets/Day

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 26: Search social media for job seekers

TwitterTwitter

Less than 13% of all Online Adults use Twitter

More than 50% of Recruiters will check Twitter!!

Updated 24/7 from ANYWHERE

How fast can private info become public?

In an instant TWITTER!!

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 27: Search social media for job seekers

Twitter SearchTwitter Search

Presented by Darcy Knapp, MBA SEO Web Mechanics

What is being Tweeted about you?

Page 28: Search social media for job seekers

End Goal: Social Reputation ControlEnd Goal: Social Reputation Control

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 29: Search social media for job seekers

Social MediaSocial Media

You have to be in the mix to make the connection and find the job you seek

The job you want may never be posted on a career website or newspaper.

Are you up to date on tech?

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 30: Search social media for job seekers

Social MediaSocial MediaEmployers will check up on youRecruiters are LOOKING FOR YOU!Your Social Reputation can effect your job

searchLack of presence will create concernAnd the opportunity for competition to get

your job!

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 31: Search social media for job seekers

Questions?Questions?

Presented by Darcy Knapp, MBA SEO Web Mechanics