Social Media For CEOs: What every executive assistant needs to know
For the CEO Assistants Forum Of the Hospital Council of Western Pennsylvania
Paul Furiga WordWrite Communica=ons • June 16, 2011
Social media: Why should I care? • This is the view of “digital immigrants”
• “Digital natives” think differently
• Which are you?
Social media: Why I should care
Equalman Social Media Revolution video
Social media: Why hospitals should care 1. 87% of nurses use the
Internet for business/professional reasons
2. 65% of nurses plan to use social media for professional development
3. 88% of doctors have visited Facebook
4. Nearly 25% of doctors spend more than 20 hours a week online 2010 Nicholson Kovac, Inc. study
Social media: Why your CEO should care • 1,188 hospitals on
social media • 548 YouTube channels • 1018 Facebook pages • 788 Twitter accounts • 458 LinkedIn accounts • 137 Blogs
June 2011, Ed Bennett, University of Maryland Medical Center
Social media: Why you should care • You serve the CEO
(lucky you!) • You’re the trusted
advisor • That means you’ll be
the one doing this work
So where do you start? 1. Monitor first! Get to know
Google Alerts 2. One channel at a time, walk
before you run 3. What’s most valuable to a
CEO? A business network 4. That’s Linked In 5. Let’s get you started
Why? Let’s go to the numbers 1. Who’s on Linked In:
1. 100 million members (a new one each second)
2. College Grad/Post Grad: 80.1%
2. What do they do?
1. Business Decision Maker: 49%
2. Most popular job categories:
• C-Level Executives 7.8%
• EVP/SVP 6.5%
• Senior Management 14.1%
• Middle Management 18.2%
Source: Linked In
OK, but how do I make Linked In work for me? 1. It’s “Facebook for grown-ups”
— FORTUNE Magazine
2. Reveals the relationship patterns that drive executive decisions
3. Generates opportunities via:
1. Connections
2. Referrals
3. Expertise/search results
How to get started: 1. Create/improve
your profile 2. Make/add
connections 3. Get/give
recommendations 4. Create/join groups 5. Remember: “Give to get”
Tips and tricks: WRONG! An incomplete profile No profile photo, or one that doesn't show your face No website, blog, or Twitter links Profiles that are kept private or choose not to outline the person's name No Connections and Recommendations Obvious lack of interactivity on LinkedIn No LinkedIn groups or use of LinkedIn Applications No Contact Settings or Personal Information
Tips and tricks: Better A complete profile My profile photo looks like me! Website, blog, and Twitter links 860 Connections and 40 Recommendations Notice my Linked In activity 30 LinkedIn groups and Slideshare, my blog, Twitter and Trip It applications Contact Settings and Personal Information (not shown in this slide)
Your (CEO’s) Linked In to-‐do list: – Build up your profile – Make connections – Get (and give)
recommendations – Join groups – Participate (give to get) – Develop the relationships that lead to success
Thank you! QuesJons? Linked In:
www.linkedin.com/in/paulfuriga www.linkedin.com/companies/wordwrite-‐communica=ons
Twi4er: @paulfuriga / @wordwritepr
Online: www.wordwritepr.com
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