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The 2017 Social Network Image & Video Size Guide

Smart Social Content

Too much text. An awkward crop. The wrong file size.

All kinds of minor mishaps can make your great content appear less than great on social channels. Keep this reference guide on hand to create smart social content for any channel.

Mobile Cover Photo Area563 CenteredDisplays as 160x160

Cover Photo828x315

Shared Link1200x628

Profile Photo≥180x180

Shared Image1200x900

Facebook Video Specs:Aspect Ratio: 16:9 or 9:16

H.264 video compression, high-profile preferred

Text: 90 characters

File size: Up to 4GB max

Button Overlap28 HighProfile Photo

Overlap168w x139h

Facebook

Plan to promote?

images must contain <20% text.

This tool can help you check

Native video autoplays in News Feed.

use the first few seconds to capture

attention

this is what20% TEXT looks like

App / Tab Thumbnail 111x74

For best quality, use PNGs.

especially when images include text

Animated GIFs3mb max. size promoted

5mb mobile max. size

15mb web max. size

Header Photo1500x500

Profile Photo400x400

Website Card800x3203mb max.

Lead Gen Card800x2003mb max.

Timeline Photo Preview

506x253

Aspect RatiosDesktop: 2:1 if you want your entire image to be visible in the Tweet preview, or 1:1; minimum width of 600 pixels

Mobile: 16:9; minimum size 600 X 335 pixels

For both, image file size max is 15mb organic & 3mb promoted

Native Video≤140 SecDesktop: MP4 video format with H264 format with AAC audio.

You can upload videos upto 512mb, however you will be prompted to edit videos to 2 minutes and 20 seconds or less in length.

Mobile apps, MP4 and MOV video formats.

Share up to 1 GIF per tweet &

tag unlimited people in each

photo.

Twi�er

Avoid key details in the lower le�

quadrant of your header photo.

profile overlap varies with browser window width

Cover Image1080x608

Profile Photo250x250

Shared Video≥506x284Max Length: 15 min.

Shared LinkThumbnail

150x150

Shared Image506 Wide

Shared LinkLarge

886 Wide

Connect your YouTube

account to share longer

videos.

Share large media for

best display.with responsive

design, sometimes bigger is better

Animated GIFsAutoplays

Google+

Shared LinkSmall

426 Wide

Links that include larger photos will

display as full-width previews.

Photo 1080x1080no longer limited to square

Profile Picture110x110

Photo Thumbnails161x161

Stories750x1334100kb size limit15 sec. max.

Add a link to your bio to drive traffic to a site.

there are no hyperlinks allowed

in comments

Shared Video1080 widthheight is variable15M max. size3 - 60 sec. length

Instagram

Board Cover Image214x100

Profile Picture180x180

Expanded Pin Max.736 x any height1128 height is ideal2061 max. for mobile

Promoted VideoPromoted video moves as users scroll and can be expanded to a new tab with relevant products featured.

Board Thumbnail222x150large

55x55small

Pin Preview238 Wide

Pinterest

Multimedia like YouTube, Vimeo,

and GIFs will play in expanded view.

Profile picture400x400200x200 min.

Banner Image1850x200in beta as of Jan. 2017

Blog Post ImageStatus Update Image

698x400

Square Logo400x400Cover Image

1536x768

Shared Image350 Wide

Shared Link180x110

YouTube, Vimeo, and SlideShare

will play in expanded view.

LinkedIn

Channel Arton TV

2560x1440

Channel Arton Tablet

1855x423

Channel Icon800x800

Video Title100 Characters

Video Description5,000 Characters

Video 16:9Max. Resolution: 2160pMax. Length: 11 hrs. Max. File Size: 128GB

Channel Arton Desktop

1546x423 2560x423 max.

Video Thumbnail 1280x720

4:23

YouTube

4:23

Keep text and logos to centered

1546x423.display varies across

devices

Image Post≤10MBView up to 500x750

Profile Picture128x128

Dashboard ViewShows in feed

500x7501280x1920 max.

Upload up to 10 photos or GIFs in a single photoset.

Native Video≤100MB/dayAutoplay & loops

Shared VideoYouTube, Instagram + more

Animated GIFs≤1MBMax. width 540

� Tumblr

Image1-10 sec.

Geofilter1080x1920under 300mb.PNG file format w/ transparent background

StoriesViewable up to:

24 hrs.

Video≤10 sec.

Use Stories to share multiple

video and photo Snaps with followers.

Add captions, drawings, and

filters with in-app editing features.

Snapchat

Geofilters are location-based

overlays that users can apply to their

Snaps.

Personal on-demand Geofilters are used to celebrate birthdays and

other events. These don’t include branding or logos and don’t

promote a business.

Business on-demand Geofilters promte a business and must meet

certain guidelines.

Make it even easier. Great visual content is an essential element of smart social. The Image Studio in the Spredfast marketing solution allows users to automatically edit and optimize images across every major social

network.

Smart marketers use Spredfast to create great social content.

See how at Spredfast.com/social-marketing-solutions

this document last updated Jan. 2017