1 Project Launch _ Sobha Grandeur Marconix Inc © August 2012 All Rights Reserved
Special Event Case Study
May & June 2012
Marconix Inc. [email protected]
www.marconix.in
+91 – 80 – 645 21 948
2 Project Launch _ Sobha Grandeur Marconix Inc © August 2012 All Rights Reserved
CHALLENGE
Sobha Developers Ltd., one of the largest real estate player in India, wants to promote its award winning
landmark property “Sobha Forest View” in a different and unique way.
ACTION
Since the property is located near turahalli forest and also named as “Forest View” our think tank decided to
promote the spirit of property; “Nature” by inviting the TG’s to enjoy the fun and joy of nature with there
family at the project location, and created a event in the name and fashion of “Nature Fest” to rejuvenate Mind,
Body & Soul.
10 days massive BTL marketing activity was created to promote the Sobha Forest View project as well as the
event. We had targeted all the major corporate and high end residential apartment and major market areas in
Bangalore.
A fully branded and uniquely deigned tent cards was placed on all workstations in all major corporate, a
unique nature based games was conducted in some of the big corporate.
A nicely deigned event hang bag along with a personalize event invitation and sobha project brochure was
distributed door to door in all the major residential apartments. A large size standees was placed in the
apartments entrance and exit gates, to insure maximum visibility.
A wide range of road shows backed with well managed fleet of floater vans was planned and exacted. The
event was largely promoted on online social medias also to insure maximum visibility as well as participation.
OUT COME
The marketing campaign brings a massive response from the market, and the event witnessed a huge footfall of
Sobha existing as well as prospective clients and buyers.
The first event was executed in May 2012 and the results was so encouraging that we had re-organized the
“Nature Fest – 2” again in June2012, and now it announced as a half yearly event for Sobha Developers Ltd.,
Sobha Nature Fest
When it comes to real estate, we bring out what makes each property unique with our marketing effort that speaks
to the heart of the target customer. Just like marketing a fashion brand, we make sure no two properties are treated
the same. Just give us a call to see how we’re changing the real estate landscape.