Table of Contents
Company Mission
Purpose
Color Version of the logo
Black & White Version of the logo
Ratio
Size
Font
Colors
What to Do
What Not to Do
Collateral
Company Mission
WGSJBC RADIO - SMOOTH 90.5 FM HD is a smooth Jazz radio progressive talk Gospel music station. It is played 24 hours a day, every day. It plays top Jazz hits and features local church’s Gospel music. The company hopes to reach your soul’s spirit through the sermons. There are sessions such as Full Cup of Inspiration, Helping Those Understand Relationship in Church, and much more. We hope to encourage and entertain listeners by featuring local Jazz artists and including Christian comedy. What SMOOTH 90.5 FM HD wants to do for you is to lift up your spirits.
The purpose of the style guide is to show what to do and what not to do with the logo. It shows the correct way to present and use the logo appropriately so the company will always have an effective presentation. In this particular style guide for WGSJBC RADIO - SMOOTH 90.5 FM HD, the color version logo, black and white version logo, font type used, specific colors and coding used, ratio, spacing, minimum sizing, what to do, what not to do, and collateral is all included to show how the logo should and always be presented by the company.
Purpose
Ratio
The size ratio is 16:9.
The logo should not touch other imagery so there is a grid created to maintain that space. In order to keep the spacing consistent, on all sides of the logo there is the specific t from the logo as shown below. Only use this letter for the spacing.
WGSJBC RADIO
90.5 FM HD
Size
The minimum size for the logo to be is 2 x 1 1/8 inches. This is so the logo will not be displayed too small and will help to not lose the wording and design.
WGSJBC RADIO
90.5 FM HD
2 in.
1 1/8 in.
Font
No other font should be replaced. Only use these fonts to complete the logo look.
WGSJBC RADIO
90.5 FM HD
Colors
Smooth Jazz Turquoise
Pantone: 7465 CCMYK: 67. 0. 37. 0RGB: 66. 191. 178HEX: 42BEB1
Smooth Gold
Pantone: 157 CCMYK: 1. 47. 76. 0RGB: 245. 153. 81HEX: F59951
Smooth Turquoise
Pantone: 3248 CCMYK: 56. 0. 37. 0RGB: 108. 199. 179HEX: 6CC6B3
No other colors should be replaced. Only use these colors to complete the logo look. There is CMYK, RGB, Pantone, and Hex codes to get the exact colors.
What to Do
The logo can be changed in sizes appropriate to the collateral as long as it meets the minimum size requirements. It can be on different color backgrounds appropriately such as black and white.You can use the black and white version of the logo and the color version using the exact colors.
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90.5 FM HD
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90.5 FM HD
What Not to Do
Do not change the colors, separate the pieces in the logo to defend on their own, make it too small, overlap imagery and hide the logo. Do not add anything or add any drop shadows or effects to the logo. Do not scale the logo unproportionately that makes it look stretched, flip, or tilt the logo.
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90.5 FM HD
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