16
How to Make the Look WGSJBC RADIO 90.5 FM HD

Smooth Style Guide

Embed Size (px)

DESCRIPTION

The Style Guide is for WGSJBC RADIO Smooth 90.5 FM HD to show how to use the logo appropriately.

Citation preview

How to Make the Look

WGSJBC RADIO

90.5 FM HD

Table of Contents

Company Mission

Purpose

Color Version of the logo

Black & White Version of the logo

Ratio

Size

Font

Colors

What to Do

What Not to Do

Collateral

Company Mission

WGSJBC RADIO - SMOOTH 90.5 FM HD is a smooth Jazz radio progressive talk Gospel music station. It is played 24 hours a day, every day. It plays top Jazz hits and features local church’s Gospel music. The company hopes to reach your soul’s spirit through the sermons. There are sessions such as Full Cup of Inspiration, Helping Those Understand Relationship in Church, and much more. We hope to encourage and entertain listeners by featuring local Jazz artists and including Christian comedy. What SMOOTH 90.5 FM HD wants to do for you is to lift up your spirits.

The purpose of the style guide is to show what to do and what not to do with the logo. It shows the correct way to present and use the logo appropriately so the company will always have an effective presentation. In this particular style guide for WGSJBC RADIO - SMOOTH 90.5 FM HD, the color version logo, black and white version logo, font type used, specific colors and coding used, ratio, spacing, minimum sizing, what to do, what not to do, and collateral is all included to show how the logo should and always be presented by the company.

Purpose

Color Version of Logo

WGSJBC RADIO

90.5 FM HD

Black & White Version of Logo

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

Ratio

The size ratio is 16:9.

The logo should not touch other imagery so there is a grid created to maintain that space. In order to keep the spacing consistent, on all sides of the logo there is the specific t from the logo as shown below. Only use this letter for the spacing.

WGSJBC RADIO

90.5 FM HD

Size

The minimum size for the logo to be is 2 x 1 1/8 inches. This is so the logo will not be displayed too small and will help to not lose the wording and design.

WGSJBC RADIO

90.5 FM HD

2 in.

1 1/8 in.

Font

No other font should be replaced. Only use these fonts to complete the logo look.

WGSJBC RADIO

90.5 FM HD

Colors

Smooth Jazz Turquoise

Pantone: 7465 CCMYK: 67. 0. 37. 0RGB: 66. 191. 178HEX: 42BEB1

Smooth Gold

Pantone: 157 CCMYK: 1. 47. 76. 0RGB: 245. 153. 81HEX: F59951

Smooth Turquoise

Pantone: 3248 CCMYK: 56. 0. 37. 0RGB: 108. 199. 179HEX: 6CC6B3

No other colors should be replaced. Only use these colors to complete the logo look. There is CMYK, RGB, Pantone, and Hex codes to get the exact colors.

What to Do

The logo can be changed in sizes appropriate to the collateral as long as it meets the minimum size requirements. It can be on different color backgrounds appropriately such as black and white.You can use the black and white version of the logo and the color version using the exact colors.

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

What Not to Do

Do not change the colors, separate the pieces in the logo to defend on their own, make it too small, overlap imagery and hide the logo. Do not add anything or add any drop shadows or effects to the logo. Do not scale the logo unproportionately that makes it look stretched, flip, or tilt the logo.

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HD

WGSJBC RADIO

90.5 FM HDWGSJBC RADIO

90.5 FM HD

Collateral

Facebook

Collateral

WGSJBC RADIO

90.5 FM HD

Style Guide