SMARTPHONES, APPS, AND LIBRARIESPresenter:
Diana Silveira
Novare Library Services
ITS ALREADY
CHANGING HOW WE VIEW THE WORLD
.
ImprovingConnecting
Enhancing
Changing
SUPPLEMENTING
WHAT DO THESE HAVE IN COMMON?
Source: http://news.consumerreports.org/electronics/2011/07/more-americans-own-smart-phones-than-passports.html
MOBILE PHONES, APPS & LIBRARIES
SMS QR Codes Social Media Location-Based Software Augmented Reality] And More!
TEXT MESSAGING
THE BASICS
• SMS means Short Message Service (i.e., text messaging)
• 160 character limit
Terms to know:
• Texting/SMS• Shortcode• Blast• Incoming/outgoing • Smart phone• Clever phone• Google Texting Lingo
REFERENCE QUESTIONS
• Ask a Librarian's SMS
• Twilio• Google Voice
CIRCULATION NOTICES
Existing software that can help a library send hold, overdue, and other circulation-based notifications to users.
Some examples: Mosio Shoutbomb Twilio ILS Vendors with
functionality: Koha, Innovative, and Polaris.
SEND CATALOG RECORDS
OTHER IDEAS FOR SMS IN YOUR LIBRARY
Blast Announcements! SMS Programming Ideas
Trivia Night Polls Registration for Programs Feedback from users Contests
PROMOTING SMS
• QR (Quick Response) Codes
• Email• Website
QR CODES
WHAT IS A QR CODE? “Quick Response” Code 2D Barcode connects
digital and physical world Connect to:
Webpages Phone Numbers Contact Cards Videos SMS & Email Maps
Use quadripled in 2010 and continues to grow
Infographic from: SocialWayne
Popular Readers:BeeTaggKaywa
SCAN A CODE
Picture CC: Fimb
Not sure – search by phone:mobile-barcodes.com/qr-code-software/
Tip: There is absolutely no reason to pay for a reader.
CREATE A CODE
http://goo.gl/ http://www.beetag
g.com/
http://qrcode.littleidiot.be/
http://www.daqri.com/
https://bitly.com/ http://getsharesqu
are.com/CC Photo from Clevercupcakes
Tip: There is absolutely no reason to pay for a generator
TIPS FOR A SUCCESSFUL QR CAMPAIGN:START WITH THE RIGHT TOOLS Use a QR Code Generator you can:
Test your code with more than one phone Gather Statistics Change content without generating a new code
Don’t Use Proprietary QR Codes (e.g. Microsoft Tag)
Tip: Use different codes to measure different campaigns to the same destination.
TIPS FOR A SUCCESSFUL QR CAMPAIGN:
CREATING A PLAN Have a target audience in mind Have a goal Educate ALL staff on how to read, use codes Have a call to action/purpose or better yet….a
REWARD Scale image for the correct distance If Codes are being displayed, make sure there is
WiFi &/or cell signalTip: Make sure the landing page is MOBILE ready!
MASHABLE’S MOST IMPORTANT TIP!
From: http://mashable.com/2011/01/28/qr-code-business-tips/
QR CODES IN THE WILD
Photos & Ideas from: ACU Library, Half Hallow Hills, Harold B Lee Library, GFU Libraries, SWILSA ,
LIBRARY USES FOR QR CODES
Connect Books to readers
QR Codes from Books2Barcodes, Gutenberg, TBLC’s OverDrive, OverDrive iPhone App
CREATING A QR CODE EVENT
Create a scavenger hunt for fun, education or prizes
Create a your own badges, game and tie to FourSquare or Facebook
Riddles & TriviaPost riddles or trivia with answers displayed as code – or have them enter a contest by scanning and entering answer
Win prizes in exchange for collaborating with your colleagues, sharing locations of hidden codes, being in the right place at the right time, and having a bit of luck!
SOCIAL MEDIA
Facebook Twitter Google+
Create a strategy Know your customers,
know your goals Engage users: make your
page useful Announce programs
(create events) Poll Announce new titles Promote Services
Use Insights: see what works…analyze...adjust…repeat
NOW WHAT?
Keep it human Share news and exclusive content
People love “sneak-peeks” about new products and news.
post photos, videos, recipes and anything else that gets people talking.
Encourage fan participation Reward fans Handle negative feedback
TIPS
Create a “Conversational Calendar” Create a schedule if have multiple admins If no one is responsible, no one will update
page. Find a rhythm for posting Schedule time for Facebook (5-10 minute a
day)
LOGISTICALLY SPEAKING
LOCATION-BASED TOOLS
FourSquare
Tips:• Keep it Simple• Everyone in the
loop• Promote it
AUGMENTED REALITY
“A type of virtual reality that combines real and imagined images in a real-time session. In
augmented reality, most of the images are real.”
Defined in PC Magazine
AROUND ME
VISUAL SHOPPING & BEYOND
Google Goggles Amazon Red Laser Snaptell
RED LASER
WIKITUDE
LAYAR
CHANGE SOMEONE’S LIFE
Apps: DanKam: Colorblind Fix, LookTel , Meal Snap
OTHER NICHE PRODUCTS
Starchart CarFinder SnapShop London Tube Sea Breeze AR Soccer Golfscape Social Shopper SpyGlass Yelp
App: Star Chart, Top Apps
AR IN CARS
SHELF READING?
ReadWriteWeb
READY TO CREATE YOUR OWN? Tools:
Video Display Video Camera
AR Toolkit Blender FLARToolkit
More info @ Daniel Frommelt’s 2009 Presentation
MORE TOYS….TOOLS OF THE TRADE
Voice Over IP: Google Voice & Skype Cloud Services Ebooks - - even on phones! Mobile Wallets
CHANGING INFORMATION SEEKING BEHAVIOR?
Search by photo Immediacy of information Sharing – crowdsourced information as
readily available (or more) than authoritative sources
Privacy?
FUTURE
• Mobile Payments• Geo-fencing marketing• Voice (TTS, STT)• Group Messaging
(Beluga, GroupMe) • SPAM/Malicious apps! •
CONTACT
facebook.com/novarelibraryservices
@novarelibrary
Novarelibrary.com/news
[email protected] 877.816.9638www.slideshare.net/dee987