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The Mobile MarketInsightful Data on Mobile and Apps
www.onliquid.com
THE MOBILE WORLDTHE MOBILE WORLD
>1.3 BILLION
400 MILLION
smartphones will be sold
PCs will be sold
IN 2016
smartphone users worldwide
2+BILLION
onliquid.com / [email protected]
onliquid.com / [email protected]
ON MOBILE:
9%
ON DESKTOP:
44%
Percentage of marketing personalization efforts allocated
onliquid.com / [email protected]
of mobile data traffic was transmitted(Up from 18 Billion GigaBytes in 2013)
30 Billion Gigabytes
= 1B GigaBytes
would be all words ever spoken by human beings
5 Billion Gigabytes
IN 2014
THE MOBILE WORLDTHE APP WORLD
onliquid.com / [email protected]
102+ BILLIONmobile apps downloaded
$45+ BILLIONmobile app revenue to-date
UNTIL NOW
onliquid.com / [email protected]
of time spent on a smartphone is used on apps
85%
37,5 HOURSspent using apps
26,7 APPSare opened
ON AVERAGE DURING A MONTH:
APP USAGE
onliquid.com / [email protected]
Other apps
SHARE OF USAGE
ENTERTAINMENT20%
SOCIAL MEDIA14%
PRODUCTIVITY14%
COMMUNICATION7%SHOPPING
5%
onliquid.com / [email protected]
1 in 4mobile appsnever get used
of installed mobile apps are used daily
Only 26%
INSTALLED MOBILE APPS
onliquid.com / [email protected]
http://www.gartner.com/newsroom/id/2996817http://www.gartner.com/newsroom/id/2960125http://www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide/http://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/http://www.emarketer.com/Article/Real-Time-Personalization-Affects-Bottom-Line/1012689https://www.comscore.com/por/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Reporthttp://www.cisco.com/c/en/us/solutions/collateral/ser-vice-provider/visual-networking-index-vni/white_paper_c11-520862.htmlhttp://highscalability.com/blog/2012/9/11/how-big-is-a-petabyte-exabyte-zettabyte-or-a-yottabyte.htmlhttp://www.statista.com/topics/1002/mobile-app-usage/http://techcrunch.com/2015/06/22/consum-ers-spend-85-of-time-on-smartphones-in-apps-but-only-5-apps-see-heavy-use/#.g5idme:5bJyhttp://www.nielsen.com/us/en/insights/news/2015/so-many-apps-so-much-more-time-for-entertainment.htmlhttp://www.statista.com/chart/2910/mobile-app-usage/https://think.storage.googleapis.com/docs/mobile-app-marketing-insights.pdf
SOURCES
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