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The Mobile Market Insighul Data on Mobile and Apps www.onliquid.com

How we actually use Smartphones and Apps nowadays

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Page 1: How we actually use Smartphones and Apps nowadays

The Mobile MarketInsightful Data on Mobile and Apps

www.onliquid.com

Page 2: How we actually use Smartphones and Apps nowadays

THE MOBILE WORLDTHE MOBILE WORLD

>1.3 BILLION

400 MILLION

smartphones will be sold

PCs will be sold

IN 2016

smartphone users worldwide

2+BILLION

onliquid.com / [email protected]

Page 3: How we actually use Smartphones and Apps nowadays

DIGITAL MEDIA TIME SPENT BY USERS

ON DESKTOP:

38%

ON MOBILE:

54%

onliquid.com / [email protected]

Page 4: How we actually use Smartphones and Apps nowadays

onliquid.com / [email protected]

ON MOBILE:

9%

ON DESKTOP:

44%

Percentage of marketing personalization efforts allocated

Page 5: How we actually use Smartphones and Apps nowadays

onliquid.com / [email protected]

of mobile data traffic was transmitted(Up from 18 Billion GigaBytes in 2013)

30 Billion Gigabytes

= 1B GigaBytes

would be all words ever spoken by human beings

5 Billion Gigabytes

IN 2014

Page 6: How we actually use Smartphones and Apps nowadays

THE MOBILE WORLDTHE APP WORLD

onliquid.com / [email protected]

102+ BILLIONmobile apps downloaded

$45+ BILLIONmobile app revenue to-date

UNTIL NOW

Page 7: How we actually use Smartphones and Apps nowadays

onliquid.com / [email protected]

of time spent on a smartphone is used on apps

85%

37,5 HOURSspent using apps

26,7 APPSare opened

ON AVERAGE DURING A MONTH:

APP USAGE

Page 8: How we actually use Smartphones and Apps nowadays

onliquid.com / [email protected]

Other apps

SHARE OF USAGE

ENTERTAINMENT20%

SOCIAL MEDIA14%

PRODUCTIVITY14%

COMMUNICATION7%SHOPPING

5%

Page 9: How we actually use Smartphones and Apps nowadays

onliquid.com / [email protected]

1 in 4mobile appsnever get used

of installed mobile apps are used daily

Only 26%

INSTALLED MOBILE APPS

Page 10: How we actually use Smartphones and Apps nowadays

onliquid.com / [email protected]

http://www.gartner.com/newsroom/id/2996817http://www.gartner.com/newsroom/id/2960125http://www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide/http://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/http://www.emarketer.com/Article/Real-Time-Personalization-Affects-Bottom-Line/1012689https://www.comscore.com/por/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Reporthttp://www.cisco.com/c/en/us/solutions/collateral/ser-vice-provider/visual-networking-index-vni/white_paper_c11-520862.htmlhttp://highscalability.com/blog/2012/9/11/how-big-is-a-petabyte-exabyte-zettabyte-or-a-yottabyte.htmlhttp://www.statista.com/topics/1002/mobile-app-usage/http://techcrunch.com/2015/06/22/consum-ers-spend-85-of-time-on-smartphones-in-apps-but-only-5-apps-see-heavy-use/#.g5idme:5bJyhttp://www.nielsen.com/us/en/insights/news/2015/so-many-apps-so-much-more-time-for-entertainment.htmlhttp://www.statista.com/chart/2910/mobile-app-usage/https://think.storage.googleapis.com/docs/mobile-app-marketing-insights.pdf

SOURCES

Page 11: How we actually use Smartphones and Apps nowadays

Copyright © 2015, Liquid Data Intelligence S.A., All rights reserved.

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