Who is Our Competition?
Experiments to test Revenue Model and Pricing tactics
Have already started generating revenue - Friends and family buying sachets. €2.00 to €2.50 Is suitable
We need to find out if people would prefer to buy online or in person
People would prefer to buy single sachet in person
and boxes of 10/20 Online
Payment FlowOnline Web store
Payment Processor (Shopify) 2% Transaction feesPostage included in checkout
Money transferred to our account
Talking to Customers
We thought: €2.50
We asked them
They told us: e1.50-e3.00
So we’re going to charge e2-e2.50 and continue customer interviews
Experiments to Test Partners
Contact Various wholesalers of our ingredients looking for
quotations
Compare prices
China - AliBaba.comUSA - powdercity.com
Diagram of Partner Relationship
Wholesale Ingredient Powder Supplier
Supplement Manufacturing Plant
Shipped directly to us
Partners
We Thought:
We Did:
We Learned:
We Will DO:
We thought it would be cheaper to outsource to China
Contacted Ingredient Suppliers in US and China
Actually Similar price to order from USA - And quality can be assured
order from USA