Target Audience What’s the target audience’s niche or niches? Who are you marketing to?
What kind of sponsors are you marketing to?
What is their current situation?
What are their needs?
Target Audience What is their desired situation?
What is it costing them to stay where they are?
What would it be worth to see them obtain their desired solution?
Target Audience
What can we do to reach their desired situation? (be specific)
What will happen if they do not have a solution?
Identify the Pain Points
What is the major point of pain?
Do some research and find out what people are saying in the literature.
Does that line up with the target you mentioned?
Solution How will the solution work? What are you actually offering people? What’s in it for the target audience? What’s in it for sponsors? Why should a sponsor care? How much will they pay? (sponsors and target
audience) What is your offer wroth for your target audience?
Mission Statement What’s your mission statement? What’s the main message? We help [group] _____________________ through
______________________. Be specific.
What to Include On Your Website
Home page: Welcome!, Benefits, Approach [Learn More Button …leads to funnel]
About Mission and Values Events Stories Blog
What to Include On Your Website
FAQ History Stats and Facts Donation / Payment Portal Social media Legal: Must include: Privacy Policy, Terms and Conditions, Earnings Disclaimer, Facebook Disclaimer
Bottom line: Tell a good story.
The Funnel (Landing Page)
Learn More Button E-mail Page (snags their e-
mail to continue ) Promo Video Survey Schedule Once auto
scheduler
Format of Lumpy Mail Letter
Hook Question Identify the problem Benefits of solving the problem. Snapshot About You Your Approach What you Recommend Action Steps : Invite them to schedule a call. Note: Incorporate the gift in your letter as
part of the pitch. Follow the same format for business promo e-
mails.
Preparing for Your E-mail and Lumpy Mail Campaign Made a list of 10-100 ideal clients in your niche and
then created a plan to either email them using the direct outreach template or send them a lumpy mail.(Direct outreach, and lumpy mail).
Create e-mail lists of existing contacts after these methods.
Example: If I want to get 10 clients, I should reach out to 100. I should try to get in front of at least half of them.
Organic Marketing
Publish Great Content Create instructional videos or slide
decks on Slide Share. Get ad promo credits. Reddit. Social network adverts. Stumble Upon. Info graphics. Newspaper ads.
Organic Marketing Contd. Outreach To Ed. Give new life to old data. Recycle Your
Content. Develop a Customer Referral Program. Online Contests. Industry Partnerships. Apply Online for Business Awards. (as
applicable) Make amazing business CARDS NETWORK, NETWORK, NETWORK Attend Conferences Guerilla marketing -
http://www.wordstream.com/blog/ws/2014/09/22/guerrilla-marketing-examples