Marketing 101

Presented by Allison J. Weaver Consulting, LLC

Getting Started

To be Successful You Need…

A Plan Correct Mindset Specialized

Knowledge

Target Audience What’s the target audience’s niche or niches? Who are you marketing to?

What kind of sponsors are you marketing to?

What is their current situation?

What are their needs?

Target Audience What is their desired situation?

What is it costing them to stay where they are?

What would it be worth to see them obtain their desired solution?

Target Audience

What can we do to reach their desired situation? (be specific)

What will happen if they do not have a solution?

Identify the Pain Points

What is the major point of pain?

Do some research and find out what people are saying in the literature.

Does that line up with the target you mentioned?

Solution How will the solution work? What are you actually offering people? What’s in it for the target audience? What’s in it for sponsors? Why should a sponsor care? How much will they pay? (sponsors and target

audience) What is your offer wroth for your target audience?

Mission Statement What’s your mission statement? What’s the main message? We help [group] _____________________ through

______________________. Be specific.

Keeping the Dream Alive Dream and make it

defined. Declare it Decide Design Daily Actions Deliver

How to Get Clients

What to Include On Your Website

Home page: Welcome!, Benefits, Approach [Learn More Button …leads to funnel]

About Mission and Values Events Stories Blog

What to Include On Your Website

FAQ History Stats and Facts Donation / Payment Portal Social media Legal: Must include: Privacy Policy, Terms and Conditions, Earnings Disclaimer, Facebook Disclaimer

Bottom line: Tell a good story.

The Funnel (Landing Page)

Learn More Button E-mail Page (snags their e-

mail to continue ) Promo Video Survey Schedule Once auto

scheduler

Social Media

Lumpy Mail and

Personalized Promo Letters

Format of Lumpy Mail Letter

Hook Question Identify the problem Benefits of solving the problem. Snapshot About You Your Approach What you Recommend Action Steps : Invite them to schedule a call. Note: Incorporate the gift in your letter as

part of the pitch. Follow the same format for business promo e-

mails.

Preparing for Your E-mail and Lumpy Mail Campaign Made a list of 10-100 ideal clients in your niche and

then created a plan to either email them using the direct outreach template or send them a lumpy mail.(Direct outreach, and lumpy mail).

Create e-mail lists of existing contacts after these methods.

Example: If I want to get 10 clients, I should reach out to 100. I should try to get in front of at least half of them.

Design an Excellent Call Script

Organic Marketing

Publish Great Content Create instructional videos or slide

decks on Slide Share. Get ad promo credits. Reddit. Social network adverts. Stumble Upon. Info graphics. Newspaper ads.

Organic Marketing Contd. Outreach To Ed. Give new life to old data. Recycle Your

Content. Develop a Customer Referral Program. Online Contests. Industry Partnerships. Apply Online for Business Awards. (as

applicable) Make amazing business CARDS NETWORK, NETWORK, NETWORK Attend Conferences Guerilla marketing -

http://www.wordstream.com/blog/ws/2014/09/22/guerrilla-marketing-examples

Other Ideas Host an Event or Class Business Card Drawing for a

Prize E-mail Marketing Car magnets Give Aways Local Contests