business school &
GAMIFY GAME DISCOVERY
Lead generation
Game Developers Casual Gamers
Game discovery
SIX GAMES
business school &
INDUSTRY & MARKETMobile Gaming: $8B
$4.6B iOS & Android
$500M Casual Games✤20-35 y.o. (~53%)✤iOS
Competition✤Facebook✤Twitter✤Kongregate
business school &
BUSINESS MODEL
•Pay per-click (affiliate programs)
•Free for game developersBuy
Buy
Buy
Buy
business school &
STRATEGY
• Who: Target small game developers • What: Speed gaming for casual gamers• How: Streamline integration for game
devs.
• How: Gamer engagement• Large # of games + suggestions• Tailor games to gamers
iOS Game
business school &
CHALLENGES
• Scalability of content Developer buy-in
• Streamline the game embedding process Process & Technology
• Expansion to XBox, PSN & Android Pricing models, APIs