Intel Confidential
Shaping the Future of Mission Critical Computing
Bruno Riva
Enterprise Technology Specialist
Intel Corporation
20th June, 2012
Intel Confidential
An Unprecedented Deluge of Data
2
…but this is only just the beginning
“Every two days, we create as much information as we did from the dawn
of civilization up until 2003” - Eric Schmidt, former Google CEO
1.8ZB in 2011
2 Days > the dawn of civilization to 2003
750 Million Photos uploaded to Facebook in 2 days
966PB Stored in US manufacturing (2009)
209 Billion RFID tags sale in 2021: from 12 billion in 2011
200+TB A boy’s 240’000 hours by a MIT Media Lab geek
200PB Storage of a Smart City project in China
$800B in personal location data within 10 years
$300B /year
US healthcare saving from Big Data
$32+B Acquisitions by 4 big players since 2010
Intel Confidential
1. The Internet of Things
…truly transformational, driving not just
efficiency but business model innovation
3
From simple data gathering to analyzing to context awareness
and eventually pro-active decision making
Point of Sale
Digital Security Surveillance
In-Vehicle Infotainment
Sensors
IP Services
Defense Home Automation
Digital Signage
Portable Medical
Gaming
Printers
Medical Imaging
Transportation
Robotics
Factory Automation
Enterprise Security
Industrial PC
Thin Client
~$2 Trillion
Intelligent Systems
market by 2015*
> 15 Billion
Connected
Devices by 2015
IP Cameras
Residential Gateway
Test and Measurement
Utilities Control
Energy Management
ATM Network Appliances
Wireless Infrastructure
Aerospace Kiosks Enterprise VoIP
Routing and Switching
* IDC – Intelligent Systems: The Next Big Opportunity
Intel Confidential
2. Cloud Computing – rise of “as a Service” procurement
The cloud must remain open or we limit
flexibility, stifle innovation and increase costs
4
Private Clouds, Public Clouds, Hybrid Clouds –
delivering services to billions of connected devices
AUTOMATE
D FEDERATE
D
CLIENT
AWARE
Intel’s Cloud
2015 Vision
8X Network
16X Storage
20x Compute Capacity
By 2015, we will need…
Intel Confidential
Time
Vo
lum
e
Data Growth Unstructured
data
Structured
data
3. Big Data – Volume, Velocity, Variety
HDD capacity manufactured in 1995 20 PB =
39,000 PB =
226,000 PB =
Unstructured data
in 2011
Forecast unstructured
data by 2015
Companies will
need to deal
with 50x more
data by 2020
Business Analytics will be a Competitive Differentiator
Big Corporate data + Big Web Data + Big Sensor Data
provides a potential treasure trove that can be mined for value
5
Intel Confidential
Mission Critical Considerations
Semiconductor industry at an inflection point
Mission Critical industry innovation on Intel Architecture
Intel’s common platform strategy provides freedom of choice
Intel Confidential
An Inflection Point in Semiconductors
Increased IDM Differentiation
Best Transistors
More Integration
Industry Consolidation
Commodity Semiconductors
Trailing Edge Technologies
Intel Confidential
Strained Si
High-k Metal Gate
Tri-Gate
90 nm
2003 65 nm
2005 45 nm
2007 32 nm
2009 22 nm
2011
+ +
3 Year Lead
3.5 Year Lead
4 Year Lead?
Intel’s Manufacturing Advantage Process and Materials Science
Source: Intel
Intel Confidential
D1D/C
Oregon
Fab 32/12
Arizona
Fab 28
Israel
22nm Fab Upgrades
Source: Intel
14nm and Beyond
D1X
Oregon Fab 42
Arizona
Fab 24
Ireland
Intel’s Manufacturing Advantage Volume / Capacity
Intel Confidential
So What?
• Intel has a multi-year lead on latest process technologies
– And the lead looks to continue to grow
• Today, one fab costs $5B. In the near future, $10B.
– Only a few companies will be able to invest
• Clear advantage to own both design & manufacturing (IDM)
– Competition will have to compromise designs on a lagging process
Intel well positioned to deliver the leading mission critical infrastructure into the next decade and beyond
Intel Confidential
Mission Critical Considerations
Semiconductor industry at an inflection point
Mission Critical industry innovation on Intel Architecture
Intel’s common platform strategy provides freedom of choice
Intel Confidential
Industry is innovating on Intel Architecture
Innovation first, and sometimes only on IA… Follow the Innovation
HP Superdome2
Project Odyssey
Software Partners Platform Partners
HP Dl 980
Intel Confidential
Mission Critical Considerations
Semiconductor industry at an inflection point
Mission Critical industry innovation on Intel Architecture
Intel’s common platform strategy provides freedom of choice
Intel Confidential
Xeon E7 Series
Architected for scalable
Windows and Linux
performance with
advanced reliability
Family of Mission Critical Processors
Itanium 9300 Series
Architected for
Mission Critical UNIX
with mainframe resiliency
and scalability
Hardened
OS
OEM System
Capability
Application
Availability
OEM
Service &
Support
Intel Confidential
Strong Server Platform Roadmap Sustained Server Microprocessor Leadership
Tick Tock Tick Tock
45nm 32nm
Penryn Nehalem Westmere Sandybridge
22nm
Tick Tock
Ivybridge Haswell
Tock
65nm
Tukwila
32nm
Tock
22nm
Tock
Poulson Kittson
Future
15nm
Intel Confidential
Poulson: Advances Itanium® Architecture
Key Highlights
• New architecture
• 2x the cores, 2x instructions throughput
• >40% frequency gain (>2.5GHz)
• >2x the performance
• And still completely compatible with
existing software; no recompilation required
Poulson On-Track for Later this Year
Intel Confidential
And Gets Better with Next Gen Xeon E7
Top of the Line Performance More cores, more cache
22nm Process Technology
More Scalability >4TB DDR3 Memory
Increased bandwidth - integrated PCIe 3.0
Higher Availability Enhanced Machine Check Architecture
Ultimate Analytics & Transaction Engine
Uncompromising
Reliability
In memory means REAL TIME Terabyte-scale computing with never before seen performance
Enhanced Machine Check Architecture expands existing MCA recovery capabilities to increase server availability
The most flexible platform for virtualization Virtualize the biggest, most critical workloads or drive the highest VM density
Intel Confidential
Summary
Semiconductor industry at an inflection point. Intel very well
positioned to continue our pace of innovation.
Most of the industry’s Mission Critical innovation is happening on
Intel Architecture
Intel’s common platform strategy provides freedom of choice,
whether Itanium or Xeon based.
HP and Intel are positioned to deliver the best mission critical
platform, today and for the coming decade
Intel Confidential