Intel Confidential

Shaping the Future of Mission Critical Computing

Bruno Riva

Enterprise Technology Specialist

Intel Corporation

20th June, 2012

Intel Confidential

An Unprecedented Deluge of Data

2

…but this is only just the beginning

“Every two days, we create as much information as we did from the dawn

of civilization up until 2003” - Eric Schmidt, former Google CEO

1.8ZB in 2011

2 Days > the dawn of civilization to 2003

750 Million Photos uploaded to Facebook in 2 days

966PB Stored in US manufacturing (2009)

209 Billion RFID tags sale in 2021: from 12 billion in 2011

200+TB A boy’s 240’000 hours by a MIT Media Lab geek

200PB Storage of a Smart City project in China

$800B in personal location data within 10 years

$300B /year

US healthcare saving from Big Data

$32+B Acquisitions by 4 big players since 2010

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1. The Internet of Things

…truly transformational, driving not just

efficiency but business model innovation

3

From simple data gathering to analyzing to context awareness

and eventually pro-active decision making

Point of Sale

Digital Security Surveillance

In-Vehicle Infotainment

Sensors

IP Services

Defense Home Automation

Digital Signage

Portable Medical

Gaming

Printers

Medical Imaging

Transportation

Robotics

Factory Automation

Enterprise Security

Industrial PC

Thin Client

~$2 Trillion

Intelligent Systems

market by 2015*

> 15 Billion

Connected

Devices by 2015

IP Cameras

Residential Gateway

Test and Measurement

Utilities Control

Energy Management

ATM Network Appliances

Wireless Infrastructure

Aerospace Kiosks Enterprise VoIP

Routing and Switching

* IDC – Intelligent Systems: The Next Big Opportunity

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2. Cloud Computing – rise of “as a Service” procurement

The cloud must remain open or we limit

flexibility, stifle innovation and increase costs

4

Private Clouds, Public Clouds, Hybrid Clouds –

delivering services to billions of connected devices

AUTOMATE

D FEDERATE

D

CLIENT

AWARE

Intel’s Cloud

2015 Vision

8X Network

16X Storage

20x Compute Capacity

By 2015, we will need…

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Time

Vo

lum

e

Data Growth Unstructured

data

Structured

data

3. Big Data – Volume, Velocity, Variety

HDD capacity manufactured in 1995 20 PB =

39,000 PB =

226,000 PB =

Unstructured data

in 2011

Forecast unstructured

data by 2015

Companies will

need to deal

with 50x more

data by 2020

Business Analytics will be a Competitive Differentiator

Big Corporate data + Big Web Data + Big Sensor Data

provides a potential treasure trove that can be mined for value

5

Intel Confidential

Mission Critical Considerations

Semiconductor industry at an inflection point

Mission Critical industry innovation on Intel Architecture

Intel’s common platform strategy provides freedom of choice

Intel Confidential

An Inflection Point in Semiconductors

Increased IDM Differentiation

Best Transistors

More Integration

Industry Consolidation

Commodity Semiconductors

Trailing Edge Technologies

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Strained Si

High-k Metal Gate

Tri-Gate

90 nm

2003 65 nm

2005 45 nm

2007 32 nm

2009 22 nm

2011

+ +

3 Year Lead

3.5 Year Lead

4 Year Lead?

Intel’s Manufacturing Advantage Process and Materials Science

Source: Intel

Intel Confidential

D1D/C

Oregon

Fab 32/12

Arizona

Fab 28

Israel

22nm Fab Upgrades

Source: Intel

14nm and Beyond

D1X

Oregon Fab 42

Arizona

Fab 24

Ireland

Intel’s Manufacturing Advantage Volume / Capacity

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So What?

• Intel has a multi-year lead on latest process technologies

– And the lead looks to continue to grow

• Today, one fab costs $5B. In the near future, $10B.

– Only a few companies will be able to invest

• Clear advantage to own both design & manufacturing (IDM)

– Competition will have to compromise designs on a lagging process

Intel well positioned to deliver the leading mission critical infrastructure into the next decade and beyond

Intel Confidential

Mission Critical Considerations

Semiconductor industry at an inflection point

Mission Critical industry innovation on Intel Architecture

Intel’s common platform strategy provides freedom of choice

Intel Confidential

Industry is innovating on Intel Architecture

Innovation first, and sometimes only on IA… Follow the Innovation

HP Superdome2

Project Odyssey

Software Partners Platform Partners

HP Dl 980

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Mission Critical Considerations

Semiconductor industry at an inflection point

Mission Critical industry innovation on Intel Architecture

Intel’s common platform strategy provides freedom of choice

Intel Confidential

Xeon E7 Series

Architected for scalable

Windows and Linux

performance with

advanced reliability

Family of Mission Critical Processors

Itanium 9300 Series

Architected for

Mission Critical UNIX

with mainframe resiliency

and scalability

Hardened

OS

OEM System

Capability

Application

Availability

OEM

Service &

Support

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Strong Server Platform Roadmap Sustained Server Microprocessor Leadership

Tick Tock Tick Tock

45nm 32nm

Penryn Nehalem Westmere Sandybridge

22nm

Tick Tock

Ivybridge Haswell

Tock

65nm

Tukwila

32nm

Tock

22nm

Tock

Poulson Kittson

Future

15nm

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Poulson: Advances Itanium® Architecture

Key Highlights

• New architecture

• 2x the cores, 2x instructions throughput

• >40% frequency gain (>2.5GHz)

• >2x the performance

• And still completely compatible with

existing software; no recompilation required

Poulson On-Track for Later this Year

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And Gets Better with Next Gen Xeon E7

Top of the Line Performance More cores, more cache

22nm Process Technology

More Scalability >4TB DDR3 Memory

Increased bandwidth - integrated PCIe 3.0

Higher Availability Enhanced Machine Check Architecture

Ultimate Analytics & Transaction Engine

Uncompromising

Reliability

In memory means REAL TIME Terabyte-scale computing with never before seen performance

Enhanced Machine Check Architecture expands existing MCA recovery capabilities to increase server availability

The most flexible platform for virtualization Virtualize the biggest, most critical workloads or drive the highest VM density

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Summary

Semiconductor industry at an inflection point. Intel very well

positioned to continue our pace of innovation.

Most of the industry’s Mission Critical innovation is happening on

Intel Architecture

Intel’s common platform strategy provides freedom of choice,

whether Itanium or Xeon based.

HP and Intel are positioned to deliver the best mission critical

platform, today and for the coming decade

Intel Confidential