WARNING!There is nothing technical in this presentation.
Tales of Communicatio
n… and how to overcome the
worst situations, internally and
externally
Hate Hearing … ?
• You did this wrong!• We have seen NO Results!• What are we paying for again?• My boss wants to know …• Oh, renew the contract? Ummm …
It’s My Fault.
It’s Not ALL About the Work
It’s about job security (read $$$$)
I already have the client and their
money … so what?
And to be Better.
GAMING CLIENTNo I can’t tell you who.
Ask Questions … And then more.
What do you want to get out of this?
Hint: It most likely
concerns their bottom
line.
Define Goals
Redefine Goals
OFFICE SUPPLIES CLIENTStill not tellin’ …
Timelines are WrongReally, when did you last see a site launch on time?
Report Only What They Need
Which pile do you want to read? Save hours, get more s*** done.
Back Your Client UpThey are smarter than they and their boss thinks. Give them the
glory.
FASHION RETAILERSorry Guys …
Timing is Everythin
gThey have to be
ready for change.
Sometimes You have to Let Go.
Easy Route: Make Friends
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