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One of the hardest things in SEO is getting buy in from your management or clients. Communication is the key to that and Kate shows you her best tips for getting past the blockades you face everyday.
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WARNING!There is nothing technical in this presentation.
Tales of Communicatio
n… and how to overcome the
worst situations, internally and
externally
Hate Hearing … ?
• You did this wrong!• We have seen NO Results!• What are we paying for again?• My boss wants to know …• Oh, renew the contract? Ummm …
It’s My Fault.
It’s Not ALL About the Work
It’s about job security (read $$$$)
I already have the client and their
money … so what?
And to be Better.
GAMING CLIENTNo I can’t tell you who.
Ask Questions … And then more.
What do you want to get out of this?
Hint: It most likely
concerns their bottom
line.
Define Goals
Redefine Goals
OFFICE SUPPLIES CLIENTStill not tellin’ …
Timelines are WrongReally, when did you last see a site launch on time?
Report Only What They Need
Which pile do you want to read? Save hours, get more s*** done.
Back Your Client UpThey are smarter than they and their boss thinks. Give them the
glory.
FASHION RETAILERSorry Guys …
Timing is Everythin
gThey have to be
ready for change.
Sometimes You have to Let Go.
Easy Route: Make Friends