Download pptx - Self Service Government: Social Media Tools & Strategy

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Getting Started with Social Media: Strategy & Tools

By:Marieke Hensel

Branding Personality

Los Angeles, November 7, 2012


• 1 billion on Facebook• Entertainment

FACEBOOK


•Real time•Connecting based on

interests•Post often

TWITTER


• The 2nd largest search engine in the world• Entertainment

YOUTUBE


• For Business professionals• Online resume

LINKEDIN


• Mostly women 25-49•Home décor, weddings,

food, photography & fashion• 2012’s hottest social

network

PINTEREST


• More male audience•Facebook made by Google•More techsavvy audience

•Great SEO benefits

Google Plus


Social Media Revolution

http://www.youtube.com/watch?v=fpMZbT1tx2o




•What is their expected behavior on Social Media?

•Where are they?

Who is your audience?


•What is your audience interested in?

•Don’t talk only about what you do

Interests


•Pictures, Video’s and short messages

•Create engagement•Always follow-up

Good Content


•Content Calendar•Social Media Management

System (Hootsuite)•If this then that

Save time


1. Listen 2. Strategy / Plan3. Participate4. Respond5. Listen

Process


Listening


•Online engagement•Website visitors from social

media•Filled out forms

•Measure phone calls

Metrics?



•Social Media Sites, like Facebook, Twitter, Google

Plus•Google

•Social Bookmarking Sites (blogging)

How do they find you?


•Facebook Page Custom Tab•Landing page on website•Well designed homepage

Where do you offer value?


Examples


Examples


Examples


Examples


Examples


Examples


Examples


Examples


Examples


Examples


•Accessibility•Follow up until they ask you to

stop•Deliver

•Ask for feedback

Audience


•Connect on Facebook, LinkedIn and Twitter•Keep reaching out…

Follow up


Thank you foryour time.

Marieke Hensel

ANY QUESTIONS?