Self-Promotion for
the Introvert
By Kim Kircher and
Lorraine Wilde
How to promote without being shameless
Self-promotion is hard.
The Next 15 Minutes: Strength From the Top of the Mountain
The Next 15 Minutes is Kim's high octane story of how she drew strength from her life among the ski slopes and the daring world that showed her how to survive and fight back.
Published by Behler Publications
Available for sale in the conference bookstore
www.kimkircher.com
Easy to Love But Hard to Raise
Real Parents, Challenging Kids, True Stories Check out
the blog now, DRT Press February
2012
Turn to your neighbor:
Introduce yourself
Biggest hope for this conference
Biggest fear
How did that feel?
Self-promotion is essential. If you don’t sell your own book, no one else will.
Today we plan to cover:
• Approaches to overcome your fear of public speaking
• How to write and know your own script
• Tips for looking the part
• How to apply these approaches THIS WEEKEND and beyond
• Reminders to care for your Inner Introvert
Types of Interaction as a Writer:
Give Pitch or Reading, answer follow-up questions
Radio interview or video appearance
Personal interview for print
Type or talk through on-line book club
Public Speaking: But I can’t talk in front of a group!
Turn Off Your Critic
Good Public Speakers:The three C’s—Competent, Coherent, and Confident
Think on their feet
Don’t compare themselves to others
Exposure and Practice—“fake it ‘til you make it”
How Do I Practice?
Get outside help: ToastMasters.orgDatingMedia training from a publicistImprov Classes
The Upfront Theatrewww.theupfron
t.com
Improv Games: GoalsLet go of your fear of failure: “I suck and I love to fail!”
Eye contact
Focus on your partner
Thinking on your feet
Say the next right thing
Yes, And = Accept and Augment.
SevenGoals:
• Think on your feet
• Pay attention to your partners
• Instantly forgive yourself for mistakes
• KEEP GOING
• Have fun
One Word Bumper Sticker & One Word Story
• Pay attention to your partners
• Think on your feet
• Say the next right thing
• There are no mistakes
• KEEP GOING
• Have fun
Did We Have Fun?
PNWA Conference: How to use these skills here
Poise Don’t be afraid to fake it
Look the part Business Casual
Grooming, manners, breath mints
Shoes
Rested, hydrated, focused
Get personalAlcohol
Business Cards
Write & Know Your Own Script
Your pitch is your script
Be able to answer these questions:Who would buy your book?
Why would they buy it now?
What makes you the best person to write and sell this book?
Do you already have a platform/readers?
Practiceo Mirror, friends & family, writing friendso Video tapeo Strangers
Online Promotion: Blogging
Your hub
Be snazzy and professional
Find your niche
Wordpress.com, Blogger.com offer free blogging platform
Search the internet for resources and suggestions on how to start your blog
Online Promotion: Blogging
Check out other blogs problogger.net
willwork4followers.danoah.com
chrisguillebeau.com
dooce.com
happiness-project.com
Comment and respond
Know your blog stats, but don’t obsess
Facebook Personal Page
vs. Fan Page
Publish your blog
posts straight to
your FB page, and
check back there for
comments on your
posts.
Micro-blog that works well for some, but lacks the intimacy of FB.
People can “follow” you without your permission
Utilizes lists that help you organize your feed.
Forums
ForumsFind and participate in online forums. Be a part of the conversation, but don’t go there just to provide a link to your blog. Instead, be a part of the community.
BackspaceWriters Forum
Goodreads
In my own niche: Ski Diva
Cholangiocarcinoma.org
Teton Gravity Research
Google +New social media site that combines it all—blog, twitter, facebook, etc.
Jury is still out
Most writers say they will keep their blog. You want a place that you control as a hub
REMEMBER: Don’t spend so much time on social media that you don’t have time to do the real work: Writing!
Break out of your shell
Recharge
Schedule quiet escapes
Figure out whatever reenergizes you: a hot bath, a walk or run, music.
Get plenty of rest before and after an event.
Don’t take on too much.
Take small bites with lots of breaks.
Further Resources
Christina Katz, Get Known Before the Book Deal (available in Conference Bookstore)
Besty Lerner, Forest for the Trees
Kahle and Workhoven, Naked at the Podium: The Writer’s Guide to Successful Readings
Lissa Warren, The Savvy Author’s Guide to Book Publicity
Charlene Martin & Anthony Flacco, Publish Your Non-Fiction Book
Shameless Plug for our Books
Available NOW in the Conference Book Store
and Oct. 2011 DRT Press, Feb. 2012