Self-Promotion for

the Introvert

By Kim Kircher and

Lorraine Wilde

How to promote without being shameless

Self-promotion is hard.

The Next 15 Minutes: Strength From the Top of the Mountain

The Next 15 Minutes is Kim's high octane story of how she drew strength from her life among the ski slopes and the daring world that showed her how to survive and fight back.

Published by Behler Publications

Available for sale in the conference bookstore

www.kimkircher.com

Easy to Love But Hard to Raise

Real Parents, Challenging Kids, True Stories Check out

the blog now, DRT Press February

2012

Turn to your neighbor:

Introduce yourself

Biggest hope for this conference

Biggest fear

How did that feel?

Self-promotion is essential. If you don’t sell your own book, no one else will.

Today we plan to cover:

• Approaches to overcome your fear of public speaking

• How to write and know your own script

• Tips for looking the part

• How to apply these approaches THIS WEEKEND and beyond

• Reminders to care for your Inner Introvert

Types of Interaction as a Writer:

Give Pitch or Reading, answer follow-up questions

Radio interview or video appearance

Personal interview for print

Type or talk through on-line book club

Public Speaking: But I can’t talk in front of a group!

Turn Off Your Critic

Good Public Speakers:The three C’s—Competent, Coherent, and Confident

Think on their feet

Don’t compare themselves to others

Exposure and Practice—“fake it ‘til you make it”

How Do I Practice?

Get outside help: ToastMasters.orgDatingMedia training from a publicistImprov Classes

The Upfront Theatrewww.theupfron

t.com

Improv Games: GoalsLet go of your fear of failure: “I suck and I love to fail!”

Eye contact

Focus on your partner

Thinking on your feet

Say the next right thing

Yes, And = Accept and Augment.

SevenGoals:

• Think on your feet

• Pay attention to your partners

• Instantly forgive yourself for mistakes

• KEEP GOING

• Have fun

One Word Bumper Sticker & One Word Story

• Pay attention to your partners

• Think on your feet

• Say the next right thing

• There are no mistakes

• KEEP GOING

• Have fun

Did We Have Fun?

PNWA Conference: How to use these skills here

Poise Don’t be afraid to fake it

Look the part Business Casual

Grooming, manners, breath mints

Shoes

Rested, hydrated, focused

Get personalAlcohol

Business Cards

Write & Know Your Own Script

Your pitch is your script

Be able to answer these questions:Who would buy your book?

Why would they buy it now?

What makes you the best person to write and sell this book?

Do you already have a platform/readers?

Practiceo Mirror, friends & family, writing friendso Video tapeo Strangers

Online Promotion: Blogging

Your hub

Be snazzy and professional

Find your niche

Wordpress.com, Blogger.com offer free blogging platform

Search the internet for resources and suggestions on how to start your blog

Online Promotion: Blogging

Check out other blogs problogger.net

willwork4followers.danoah.com

chrisguillebeau.com

dooce.com

happiness-project.com

Comment and respond

Know your blog stats, but don’t obsess

Facebook Personal Page

vs. Fan Page

Publish your blog

posts straight to

your FB page, and

check back there for

comments on your

posts.

Twitter

Micro-blog that works well for some, but lacks the intimacy of FB.

People can “follow” you without your permission

Utilizes lists that help you organize your feed.

Forums

ForumsFind and participate in online forums. Be a part of the conversation, but don’t go there just to provide a link to your blog. Instead, be a part of the community.

BackspaceWriters Forum

Goodreads

In my own niche: Ski Diva

Cholangiocarcinoma.org

Teton Gravity Research

Google +New social media site that combines it all—blog, twitter, facebook, etc.

Jury is still out

Most writers say they will keep their blog. You want a place that you control as a hub

REMEMBER: Don’t spend so much time on social media that you don’t have time to do the real work: Writing!

Break out of your shell

Recharge

Schedule quiet escapes

Figure out whatever reenergizes you: a hot bath, a walk or run, music.

Get plenty of rest before and after an event.

Don’t take on too much.

Take small bites with lots of breaks.

Further Resources

Christina Katz, Get Known Before the Book Deal (available in Conference Bookstore)

Besty Lerner, Forest for the Trees

Kahle and Workhoven, Naked at the Podium: The Writer’s Guide to Successful Readings

Lissa Warren, The Savvy Author’s Guide to Book Publicity

Charlene Martin & Anthony Flacco, Publish Your Non-Fiction Book

Shameless Plug for our Books

Available NOW in the Conference Book Store

and Oct. 2011 DRT Press, Feb. 2012