Secondary Research

• Data collected for other purposes but which may be useful or relevant to your particular research question

• Also referred to as Desk Research

Sources

• Libraries – DBS Library, Ilac Business Library

• On - line services - internet,data bases

Sources

• Government Departments

• IDA Ireland

• Irish Trade Board

• Embassies

• Chamber of Commerce - no!

Sources

• Business Organisations and Trade Unions - IBEC,ICTU

• Specialists

Primary Research

• Data collected for a specific purpose, in answer to a particular research question

• Original

Sources

• Consumer / customer

• Producer

• Retailers

• Wholesalers

• Competitors

• Specialists

Methods

• Questionnaire

• Focus groups

• Observation

• In-depth interviews

Questionnaire

• What exactly do you want to know?

• Who has the information?

• How do you reach them?

• Will they give you the information?

Questionnaire

• Questions relating to attitudes and intentions

• Questions relating to private matters

Questionnaire

• Classification questions

• Open / closed questions

• Multiple choice questions

Interim Oral

• Summarise the research undertaken to date (questionnaires, library etc)

• Provide an outline of the work yet to be done

• Summarise any problems encountered

• 10% of oral mark allotted to this on an individual basis