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Secondary Research
• Data collected for other purposes but which may be useful or relevant to your particular research question
• Also referred to as Desk Research
Sources
• Libraries – DBS Library, Ilac Business Library
• On - line services - internet,data bases
Sources
• Government Departments
• IDA Ireland
• Irish Trade Board
• Embassies
• Chamber of Commerce - no!
Sources
• Business Organisations and Trade Unions - IBEC,ICTU
• Specialists
Primary Research
• Data collected for a specific purpose, in answer to a particular research question
• Original
Sources
• Consumer / customer
• Producer
• Retailers
• Wholesalers
• Competitors
• Specialists
Methods
• Questionnaire
• Focus groups
• Observation
• In-depth interviews
Questionnaire
• What exactly do you want to know?
• Who has the information?
• How do you reach them?
• Will they give you the information?
Questionnaire
• Questions relating to attitudes and intentions
• Questions relating to private matters
Questionnaire
• Classification questions
• Open / closed questions
• Multiple choice questions
Interim Oral
• Summarise the research undertaken to date (questionnaires, library etc)
• Provide an outline of the work yet to be done
• Summarise any problems encountered
• 10% of oral mark allotted to this on an individual basis