v
THE NEW RULES OF BIG CONTENT
PROMOTION
v
WHY
BIG CONTENT
#BIGCONTENT
v
OUR WORLD RUNS ON A CLASS BASED SYSTEM
v
AT WORK
v
AT PLAY
v
IN THE MINUTIAE OF MARKETING TOO
v
THE SAME IS TRUE OF
CONTENT
v
“ “GOTHMOG
v
THE AGE OF LOW VALUE CONTENT IS OVER
v
THE TIME OF BIG CONTENT HAS COME
v
IT’S HOW YOU GETCUT THROUGH
v
YOU DON’T BELIEVE ME?
v
SCALE OF THE UNIVERSE
87k Links 3.5k Domains 35k Twitter shares 320k Facebook shares
An interactive infographic – htwins.net/scale2/
v
WIN!
v
SENDING THIS WON’T CUT IT
v
“WITHOUT HARD WORK, NOTHING GROWS BUT WEEDS”
Gordon B. Hinckley
v
THE ROAD TO PROMOTION
SUCCESS
v
WHAT WORKS FOR US
v
THE CONTENT
v
COVER EVERY ANGLE
v
ASK QUESTIONS
v
WHO WOULD BE INTERESTED
IN THIS?
v
PERSONA DEVELOPMENT
STAT MANOver 35
Male
Likes to be right
FOOTBALL FANATICAround 29
Season Ticket Holder
Ardent club fan
SOCIAL JOEAround 21
Lightweight Consumer
Likes to be first
v
WHERE DO THEY HANG OUT?
v
SPORT SITES FINANCE SITES INDIVIDUALCLUB SITES
SPORT STAT SITES
FACEBOOK TWITTER
HIGHLIGHT THE NICHES
v
HOW DO I FIND THE RIGHT SITES?
v
WE MADE SOMETHING!
v
PReacher
preacher.zazzlemedia.co.uk
v
MAJESTIC SEARCH EXPLORER
v
SEOQUAKE
v
TECHNORATI
v
WHAT’S THE SELL?
v
EXCLUSIVE ANGLES EXCLUSIVE CONTENTMVP INFOGRAPHICS
CLUB PAGES EMBED WITH INFOGRAPHICSALARY CALCULATOR CLUB DESIGNED IFRAMED PAGE
GOAL V DEBT PERFORMANCE ARTICLE WITH INTERACTIVE CHARTS
CONTENT EXCLUSIVES
v
HOW DO I REACH THE BIG GUYS?
v
THIS IS ABOUT PEOPLE NOT
EMAIL ACCOUNTS
v
PRO TIPGO TO THE DEPUTIES OR
FREELANCE WRITERS
v
v
+
v
INVEST IN A PAID ACCOUNT
v
JOURNALIST DIRECTORIES
v
WE NEED A TARGET
v
REACH THESE ‘GUYS’
v
RUN OUR TOOL
v
JUMP ON LINKEDIN
v
WE’VE FOUND THEM LET’S STALK!
v
NETVIBES IS THE NEW iGOOGLE
v
v
THE CONVERSATION
v
BE VERY CLEAR ON VALUE
v
FOLLOW UP IMMEDIATELY
v
SURPRISE & DELIGHT
v
v
FIND YOUR AUDIENCE ON SOCIAL
http://moz.com/blog/forget-googles-games-make-social-a-primary-traffic-source
v
THEN AMPLIFY
1.91 million impressions on Facebook
v
AND AMPLIFY SOME MORE
116,000 impressions via Reddit
v
SUPPORT WITH THIS
v
OPTIMIZE FOR SOCIAL
v
OPEN GRAPH META TAGS
v
TWITTER CARDS
v
BUILD A POST FOR SEARCH BENEFIT
Look for long tail opportunity
for title
2000+ words for in-depth
articles
v
THERESULT
v
PLACEMENTS
75 REFERRING DOMAINS
v
TRAFFIC
120,000 VISITS – 6 MONTHS ‘NORMAL’ SITE TRAFFIC IN 8 WEEKS
v
6,293 (AND GROWING)
SHARES
v
#FOOTBALLDEBT - 174
HASHTAG USE
#FOOTBALLSALARY - 371
v
RANKINGS
v
TO CONCLUDE
v
WINTEGRATED APPROACH
v
WDON’T BE AFRAID TO FAIL
v
Simon Penson Zazzle Media, Founder & Managing Director
www.zazzlemedia.co.uk
@simonpenson
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