36 TIPS, TRICKS AND TOOLS FOR BAITING BRAND SIGNALS THROUGH CONTENT

STACEY CAVANAGHHEAD OF SEARCH

TECMARK

@staceycav

@staceycav

Link Bait

@staceycav

@staceycav

@staceycav

@staceycav

But I don’t believe Google has rooms full of people

‘doing’ this manually

BRANDS MAKE NOISE.

@staceycav

@staceycav

GUEST BLOGGINGEDITORIALUP YOUR GAME.

@staceycav

ALL GUEST BLOGGING WAS NOT MADE EQUAL

@staceycav

@staceycav

Play here and be seen by few

@staceycav

Play here and be seen by many

@staceycav

I hereby dub thee…

“Guest editorial contributor”

@staceycav

@staceycav

@staceycav

@staceycav

THE FIRST HURDLE IS FINDINGTHE RIGHT PUBLICATIONS

@staceycav

AND NOT LIKE THIS…

• Which publications does your client/boss/industry read?

• What’s the best piece of coverage your biggest competitor secured?

• What publications do your customers/clients’ customers read?

@staceycav

#1

@staceycavhttp://www.magazinesubscriptions.co.uk/magazines

#2

@staceycavhttp://www.allyoucanread.com/

#3

@staceycav

#4

Clean up your language

SURVEYS MAKE NOISE

@staceycav

(SOMETIM

ES)

@staceycav

@staceycav

I asked 1000 Americans to name a British City other than London.

http://blogsession.co.uk/2013/09/british-cities/

@staceycav

@staceycav

@staceycav

@staceycav

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@staceycav

The investment in that piece ofcontent:

• $25 on survey responses

• 2 hours on writing the post and some of the initial social social sharing

@staceycav

@staceycav

AWESOME. SO ALL I NEED TO IS ASK SOME PEOPLE A

QUESTION?

@staceycav

@staceycav

@staceycav

AND NOBODY GAVE A CRAP.

Surveys are kick ass – but only if the results tell an interesting story

@staceycav

#5

www.quicksurveys.com @staceycav

#6

http://www.google.com/insights/consumersurveys/home @staceycav

#7

DISCOUNT ALERT!!!

@staceycav

http://www.google.com/insights/consumersurveys/offer/eventcard

@staceycavhttps://www.onepoll.com/

#8

@staceycav

FREEDOM OFINFORMATION

@staceycavhttps://www.gov.uk/make-a-freedom-of-information-request

@staceycav

@staceycav

It’s generally free to request the informationbut authorities can make a reasonable charge if answering your request will takea particularly long time.

@staceycav

@staceycav

FOI REQUESTS

We’ve asked:

• local councils about businesses in debt to them (accountancy)

• the DSA about disqualified drivers by town (automobile)

• VisitBritain about their spend marketing Britain as a tourist destination in various countries (travel)

@staceycavhttp://goo.gl/MN1Ij8

#9

@staceycav

#10

https://www.whatdotheyknow.com/

@staceycav

#11

http://journalisted.com/

@staceycav

#12

@staceycav

IMAGES FOR LINKSATTRIBUTION

@staceycav

@staceycav

@staceycav

@staceycav

@staceycav

#13

Share your photos on Flickr under Creative Commons.

@staceycav

#13.5And tell people how to attribute.

@staceycav

#14

On Page SEO for your images.

@staceycav

On Page SEO for your images.

@staceycav

#15

Off page SEO for your image

pages!

@staceycav

@staceycav

@staceycav

#16

Chase up those who don’t credit!

http://www.google.com/imghp

@staceycav

#17

http://www.imageraider.com/

@staceycav

#18

http://freshwebexplorer.moz.com/

Learn more at http://moz.com/blog/say-hello-to-fresh-alerts

@staceycav

PASSIVE IMAGE LINK BUILDING IS GREAT.

@staceycav

ACTIVE IMAGE LINK BUILDING IS AWESOME

@staceycav

#19

CENTRE OUTREACH AROUND IMAGES

@staceycav

#20

IF SOMEONE (INFLUENTIAL) USES ONE OF YOUR IMAGES AND CREDITSPROPERLY, OFFER THEM MOREEXCLUSIVE ONES

@staceycav

BUILD IT AND THEY WILL COME.

@staceycav

#21

http://www.buzzstream.com

@staceycav

#22

http://www.grouphigh.com/

@staceycav

#23

http://www.inkybee.com/

@staceycav

#24

http://backtweets.com/

@staceycav

@staceycav

#25

http://www.helpareporter.com/

@staceycav

#26

http://flacklist.com/

@staceycav

#27

http://www.newscertified.com/

@staceycav

#28

http://muckrack.com/

@staceycav

#29

http://wordpress.org/plugins/title-split-testing-for-wordpress/

@staceycav

#30

http://www.outbrain.com/

@staceycav

#31

Clicks available for pennies with carefully targetednon-commercial keywords.

@staceycav

#32

Approx $0.10 per view

https://www.stumbleupon.com/pd

@staceycav

#33

http://www.zemanta.com/?wpst=1

@staceycav

#34

http://www.reddit.com/ad_inq/

@staceycav

#35

https://www.facebook.com/advertising/

@staceycav

#36Pick up the phone!

That’s my Nan!

@staceycav

THANK YOU

http://www/gplus.to/staceycav

stacey.cavanagh@tecmark.co.uk