Boulder  SEO  Marketing  |  www.boulderseomarketing.com  |  720-­‐263-­‐1736  

Search  Engine  Optimization  201  Workshop  –  Power  Boost  Your  Visibility  on  Google    What:  Intermediate  /  Advanced  Half-­‐day  SEO  Training Where:  Denver  and  Boulder,  Colorado    Presenter:  Chris  Raulf,  Founder  and  Digital  Marketing  Expert  at  Boulder  SEO  Marketing  (www.boulderseomarketing.com)    Register  and  learn  about  upcoming  events  at:   www.boulderseomarketing.com/training      Description:  The  days  of  achieving  page  #1  rankings  on  Google  through  deploying  “black  hat”  search  engine  optimization  (SEO)  strategies  are  gone  and  Google  continues  to  improve  their  algorithm  on  an  ongoing  basis  in  order  to  serve  its  users  the  most  relevant  search  results.  SEO  is  one  of  the  most  effective  and  least  expensive  marketing  programs;  yet  many  companies  are  simply  not  able  to  implement  and  execute  a  successful  SEO  strategy.      Measuring  the  success  of  your  SEO  efforts  is  relatively  straight  forward:  If  your  SEO  campaign  is  working,  then  you  should  see  a  consistent  increase  in  organic  “non-­‐branded”  search  traffic  to  your  website  and  improved  keyword  rankings.  Deploying  a  winning  SEO  strategy  is  often  a  complex,  time  consuming,  labor  intensive  and  multilayered  process.      The  first  part  of  this  training  focuses  on  SEO  keyword  research  and  you’ll  learn:    

Ø How  to  research  and  identify  your  competitors  keywords  and  SEO  strategy    

Ø How  to  create  your  initial  target  SEO  keyword  list    Ø How  to  identify  and  put  to  work  the  “low  hanging  fruit”  SEO  keywords  

that  are  already  working  for  you  in  some  way    Ø How  to  track  and  measure  the  success  of  your  efforts    

 The  second  part  of  this  training  focuses  on  implementing  the  target  SEO  keywords  into  your  on-­‐page  SEO  strategy,  and  you’ll  walk  away  understanding:    

Ø The  importance  of  the  overall  health  and  functionality  of  your  website  in  relation  to  SEO    

Ø How  to  properly  create  optimized  meta  content    Ø How  to  place  and  hyperlink  your  target  keywords  and  phrases    Ø And  how  to  incorporate  SEO  into  a  well-­‐oiled  content  marketing  

strategy  Consumers  have  long  been  turning  to  online  research  in  the  form  of  reviews,  forums,  social  media  sites  etc.  as  they  consider  online  purchases.    

Boulder SEO Marketing is a digital marketing training and consulting company. Our goal is to help you simplify the online marketing process so you can focus on your core business. We are based in sunny Boulder, Colorado and serve customers around the globe. Our services include: - Search Engine Optimization (SEO) - Social Media, Marketing - Content Marketing - Digital Marketing - LinkedIn Marketing - And more

 

Boulder  SEO  Marketing  |  www.boulderseomarketing.com  |  720-­‐263-­‐1736  

 The  final  part  of  this  training  focuses  on  implementing  off-­‐page  SEO  tactics  in  order  to  increase  high  quality  referral  traffic  to  your  website.  Find  out  how  to  increase  your  brands  off-­‐page  visibility  on  Google  by:    

Ø Creating  optimized  business  and  directory  listings  Implementing  a  press  release  strategy    

Ø Taking  advantage  of  document  sharing  sites  (aka  “Piggyback”  sites)  such  as  SlideShare    

Ø Incorporating  social  media  into  your  digital  marketing  mix      Is  this  workshop  for  me?    This  workshop  targets  anyone  involved  and  eager  to  learn  how  to  increase  their  websites  visibility  in  search  engines.  Familiarity  with  Google  Analytics  and  Google  Webmaster  Tools  is  helpful  but  not  required.  

 About  the  Presenter    

Chris  Raulf  is  founder  of  Boulder  SEO  Marketing,  a  boutique  SEO  training  and  consulting  agency  located  in  beautiful  Boulder,  Colorado.  Chris  and  his  team  assist  local,  national  as  well  as  international  clients  with  all  of  their  SEO,  social  media  and  content  marketing  needs.  

 Chris  has  15+  years  of  digital  marketing  expertise  under  his  belt  and  The  Online  Marketing  Institute  recently  added  him  to  their  “Top  40+  Digital  Strategists  in  Marketing  for  2014”  list.    Connect  with  Chris  on  LinkedIn  at  www.linkedin.com/in/chrisraulf  and  follow  him  on  Twitter  at  www.twitter.com/swisschris.