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The days of achieving page #1 rankings on Google through deploying “black hat” search engine optimization (SEO) strategies are gone and Google continues to improve their algorithm on an ongoing basis in order to serve its users the most relevant search results. SEO is one of the most effective and least expensive marketing programs; yet many companies are simply not able to implement and execute a successful SEO strategy. Measuring the success of your SEO efforts is relatively straight forward: If your SEO campaign is working, then you should see a consistent increase in organic “non-branded” search traffic to your website and improved keyword rankings. Deploying a winning SEO strategy is often a complex, time consuming, labor intensive and multilayered process. The first part of this training focuses on SEO keyword research and you’ll learn: ➢ How to research and identify your competitors keywords and SEO strategy ➢ How to create your initial target SEO keyword list ➢ How to identify and put to work the “low hanging fruit” SEO keywords that are already working for you in some way ➢ How to track and measure the success of your efforts The second part of this training focuses on implementing the target SEO keywords into your on-page SEO strategy, and you’ll walk away understanding: ➢ The importance of the overall health and functionality of your website in relation to SEO ➢ How to properly create optimized meta content ➢ How to place and hyperlink your target keywords and phrases ➢ And how to incorporate SEO into a well-oiled content marketing strategy Consumers have long been turning to online research in the form of reviews, forums, social media sites etc. as they consider online purchases. The final part of this training focuses on implementing off-page SEO tactics in order to increase high quality referral traffic to your website. Find out how to increase your brands off-page visibility on Google by: ➢ Creating optimized business and directory listings Implementing a press release strategy ➢ Taking advantage of document sharing sites (aka “Piggyback” sites) such as SlideShare ➢ Incorporating social media into your digital marketing mix Is this workshop for me? This workshop targets anyone involved and eager to learn how to increase their websites visibility in search engines. Familiarity with Google Analytics and Google Webmaster Tools is helpful but not required.
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Boulder SEO Marketing | www.boulderseomarketing.com | 720-‐263-‐1736
Search Engine Optimization 201 Workshop – Power Boost Your Visibility on Google What: Intermediate / Advanced Half-‐day SEO Training Where: Denver and Boulder, Colorado Presenter: Chris Raulf, Founder and Digital Marketing Expert at Boulder SEO Marketing (www.boulderseomarketing.com) Register and learn about upcoming events at: www.boulderseomarketing.com/training Description: The days of achieving page #1 rankings on Google through deploying “black hat” search engine optimization (SEO) strategies are gone and Google continues to improve their algorithm on an ongoing basis in order to serve its users the most relevant search results. SEO is one of the most effective and least expensive marketing programs; yet many companies are simply not able to implement and execute a successful SEO strategy. Measuring the success of your SEO efforts is relatively straight forward: If your SEO campaign is working, then you should see a consistent increase in organic “non-‐branded” search traffic to your website and improved keyword rankings. Deploying a winning SEO strategy is often a complex, time consuming, labor intensive and multilayered process. The first part of this training focuses on SEO keyword research and you’ll learn:
Ø How to research and identify your competitors keywords and SEO strategy
Ø How to create your initial target SEO keyword list Ø How to identify and put to work the “low hanging fruit” SEO keywords
that are already working for you in some way Ø How to track and measure the success of your efforts
The second part of this training focuses on implementing the target SEO keywords into your on-‐page SEO strategy, and you’ll walk away understanding:
Ø The importance of the overall health and functionality of your website in relation to SEO
Ø How to properly create optimized meta content Ø How to place and hyperlink your target keywords and phrases Ø And how to incorporate SEO into a well-‐oiled content marketing
strategy Consumers have long been turning to online research in the form of reviews, forums, social media sites etc. as they consider online purchases.
Boulder SEO Marketing is a digital marketing training and consulting company. Our goal is to help you simplify the online marketing process so you can focus on your core business. We are based in sunny Boulder, Colorado and serve customers around the globe. Our services include: - Search Engine Optimization (SEO) - Social Media, Marketing - Content Marketing - Digital Marketing - LinkedIn Marketing - And more
Boulder SEO Marketing | www.boulderseomarketing.com | 720-‐263-‐1736
The final part of this training focuses on implementing off-‐page SEO tactics in order to increase high quality referral traffic to your website. Find out how to increase your brands off-‐page visibility on Google by:
Ø Creating optimized business and directory listings Implementing a press release strategy
Ø Taking advantage of document sharing sites (aka “Piggyback” sites) such as SlideShare
Ø Incorporating social media into your digital marketing mix Is this workshop for me? This workshop targets anyone involved and eager to learn how to increase their websites visibility in search engines. Familiarity with Google Analytics and Google Webmaster Tools is helpful but not required.
About the Presenter
Chris Raulf is founder of Boulder SEO Marketing, a boutique SEO training and consulting agency located in beautiful Boulder, Colorado. Chris and his team assist local, national as well as international clients with all of their SEO, social media and content marketing needs.
Chris has 15+ years of digital marketing expertise under his belt and The Online Marketing Institute recently added him to their “Top 40+ Digital Strategists in Marketing for 2014” list. Connect with Chris on LinkedIn at www.linkedin.com/in/chrisraulf and follow him on Twitter at www.twitter.com/swisschris.
