8/9/2019 School Magazine Research 2 PDF

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School Magazine Research 2

Here is another example of a school magazine. As you

can see it looks much more like a magazine and followsmore conventions. The route of the eye travelsthrough the masthead and logo to give recognisableimages and name to the magazine. It then travelsdown through the image of the male, female studentand who is presumably a teacher. Most of thisattention is drawn to the trophy as this symbolisesachievement and would draw the teacher in muchmore. Finally the route of the eye travels down the

bottom through the cover lines. The cover lines arevery well placed in the terminal area with the text atright alignment as this is the last thing for the reader totake in.

The first hotspot is placed just below the mastheaddrawing attention to that and onto the male student.The second is near the logo and in between theteacher and female student thus drawing attention to

the other models also.The last significant hotspot is placed on the trophy drawing much attention to the achievement the school has madeconnoting how good the school is.

There is much more text on this then what there was on the windmill which is much more conventional as it givesmore information on the contents of the magazine thus advertising itself to the reader . The masthead “Aspire”means to aim for something big or of great value, this further connotes the schools abilities and achievements. It isn a larger font which makes it stand out more and so gives the magazine a recognisable name. The font is a higher

class looking font which represents and appeals to the target audience. The sub-heading also has the same font but

smaller size keeping into the theme, this sub- heading simply says “The Shaftesbury School Magazine” which juststops any confusion and lets the reader know what the magazine is for. The next piece of text seen is the date andssue number, this is a clear sans script font which makes it easy to see and is there just simply for reference. Theast bit of text seen is the cover lines. These are also in a sans script font and in bold making it clear and so it stands

out. It does not give any page numbers but gives a good, short description of the contents of the magazine and soselling itself to the reader.

On this magazine front cover there are few images but they still send across the message necessary. The first images the logo of a flaming torch, this connotes achievement and ability. The second image is a picture of a male

student, female student and a teacher holding a trophy. The fact it is a male and female represents the genderdiversity in the school, but once again lack of racial diversity. Having the teacher in-between them signifies theeacher/student relationship, another positive message sent out by the school. The trophy represents the ability

and achievements of the school an occurrin messa e from this ma azine.

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