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BUSINESSDYNAMICS CUSTOMER

DYNAMICS

MARKETDYNAMICS

INCOMES & OUTCOMES

CREATEVALUE

DELIVERVALUE

CAPTUREVALUE

INPUTS & OUTPUTS IMPACTROUNDMAP™ SCOPE:

To explain the scope of the ROUNDMAPwe prefer to use Porter’s Generic ValueChain formula: Value Created + Captured-/- Cost of Creating that Value = Margin.

ROUNDMAP focuses on the CustomerDynamics and the firm’s revenue model.

SHORT DESCRIPTION

TM

BUSINESSMODELMATRIX™ C R O S S S I L O™

™

TMROUNDMAP™ VALUEHUB FORMULA

TM

To understand how we perceive the scope of the ROUND-

MAP™ we need to consider all value orchestration processes.

While value creation generally involves costs - driven by the

business dynamics - delivering value is generating revenue

(customer dynamics) which is the scope of the ROUNDMAP

™. The end result (margin) - what can be captured as value

to offset all the costs involved in the value orchestration pro-

cesses - determines operational success.

VALUEHUB™

PROCURE AND CREATE

BUSINESS DYNAMICSBUSINESS INTELLIGENCE (BI)

VALUEHUB™

SIGNAL AND DELIVER

CUSTOMER DYNAMICSCUSTOMER INTELLIGENCE (CI)

VALUEHUB™

STRUCTURE AND CAPTURE

MARKET DYNAMICSMARKET INTELLIGENCE (MI)

V A L U E H U B ™ O R C H E S T R A T I O N