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ROBO KISANHamara kisan mitra
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Robo kisan
New product launch
Submitted by
SanathMan u
Vinay
RamyaHaleema
jagadish
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AGENDA
Background
Situation
Environmental scanning
Our solution,
Working
Pros
Target market
Segmentation
Positioning
Key factors
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BACKG OU D
History of agriculture in India dates back to the
Rigveda, written about 1100 BC
Today, India ranks second worldwide in farm
It accounts for 8.56% of India exports.
About 43% of Indias geographical area is used
for agricultural activity.
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SITUATION
The major problems faced by farmers are Depletedsoils, lack of modern technology , poor facilities forstorage, lack of resources.
In India, crops are affected by over 200 major pests, 100
plant diseases, 100 of weeds.
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Approximately 30% of Indian crop yield potential isbeing lost due to diseases and weeds which in term of
quantity would mean 30 million tons of food grain.
12% grain loss during storage by unscientific method.
grains lost because of the rodents.10% of the grain lost dueto post harvest processing.
(source:http://en.wikipedia.org/wiki/Agriculture_in_India)
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ENVIRONMENTAL SCANNING
The fruits after being plucked are sent to factories .the
automated system collect video image from the CCD
camera placed on the top of a conveyer belt carrying
fruits, then it process the images in order to collectseveral relevant features .
The problem we find is, it is loss to the farmer because
total number of diseased or rotten fruits will reduce his
income hence correlative actions can be taken at farm
level itself.
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R S L TI N
Robo kisan
Tagline: Hamara kisan mitra
Our aim is to detection of growth stages of a fruit andmonitoring of its diseases
Check ripe or unripe
Can assist robotic arm to pluck the fruit.
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Mission
Is to make an technological evaluation in agriculturalsector & our services will exceed the expectations of our
customers
vision
ur v s on s to r ng n an armers nto t e st
century through innovation and modern technology.
Objectives
To reduce the loss for farmers
To help people be healthy
To have our product in every farm of India
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W RKING
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Pros
It increases the income of farmer since detection and monitoring is done at
the growth stage itself.
Detection of pests is done at the growth stage itself so crops can be treated
with the pesticides and the rotting of fruits can be avoided.
.
Reliable, low cost and it is affordable.
Customers get good quality fruits.
Since monitoring is done at the growth stage itself, there is no necessity of
monitoring after plucking of fruits.
It reduces labours in turn it reduces farmers expenditure.
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TARGET MARKET
Mainly focus on rural market
Mainly target on farmers & warehouses to detect
the pests
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SEGMENTATION
Non-commercial smallholders, an estimated 300 millionsmallholders, are primarily subsistence farmers whotend to produce staple crops for household consumptionand only engage in local, informal markets as sellers inthe rare event of a surplus;
Commercial smallholders in loose value chains, anestimated 165 million smallholders, tend to produce am x o stap e an g -va ue crops an engage n oca orregional spot markets as both sellers and buyers; and,
Commercial smallholders in tight value chains, anestimated 35 million smallholders, tend to derive a
sizeable portion of their agricultural income from higher-value specialty crops sold to regional and internationalbuyers on a contract basis.
(Source:http://www.cgap.org/publications/segmentation-smallholder-households)
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POSITIONING
by understanding target market (using targetaudience profile)
Since we are monopoly we can use this as anadvantage
we concen ra e on map uy ng cr er a o cus omersi.e., Color selection, Length of warranty, Servicereputation, High tech gadgetry
Assess our product strength against the buyingcriteria
Analyzing gap
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FACTORS
Human Resource Aspects
Mainly requires engineer and diploma holders todevelop technology
Financial Aspects
Approximately the total cost of robo kisan is 15000 Requesting government to give subsidize for farmers to
buy our product
Marketing AspectsAdvertising our product in national media ,news paper
, farmer markets, agro websites
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Thank you